Personalized settings for homedepot.com Web sites

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Home Depot Company has redesigned its E-commerce site, personalized to make the site next phase of the development of an important part.

The changes made to the site allow customers, suppliers, and others to get information faster and to make shopping easier.

"Now, Home Depot is creating more advanced features such as personalization," said Rākhāl, Home Depot's online president. As a way to make e-commerce sites more personalized, Home Depot based on the site visitors IP address, can implement automatic positioning. When a shopper logs on to the HomeDepot.com site, the site identifies his or her IP address, and then customizes the site home page based on local specialties and current inventory.

"You visit most retail websites, you are required to enter your zip code, and you are never positioned." In fact, when visitors visit our site, we are also looking for their IP address, and for more than 90% of our visitors, we locate them in a particular store according to their computer IP address, "said Lawton. ”

"While many retailers do not understand the importance of positioning, Home Depot has seen the benefits of doing so," Lawton said: "Most retailers do not have their site customers positioning, but for them to show that they can not afford or inventory of products, resulting in customers to the site has been a great disappointment. ”

Home Depot recently increased its product recommendation engine from Certona, which generates product recommendations based on customer buying histories and behavioral patterns. "When customers let us offer advice or product advice, we let the site provide them with a very specific proposal," said Lawton.

P.S as of this May, Home Depot in Europe and the United States 820.html "> Network retailer 500 ranked 39th."