Personalized times Big data not just "big company game"

The advent of a new era often leads to a lot of heroes. In the IT industry, "big data" is a sign of the new age. In this era, we see a lot of Up-and-comer, some of them were bought by large companies, and some successful financing, in the IT industry caused a layer of waves. But for it people, large data like the original cloud computing, as if away from their own very far, just see, but not touch. Http://www.aliyun.com/zixun/aggregation/35695.html "How is the > Data asset nuggets?" Is "Big Data" a big company "exclusive game"? These problems are troubling both the IT people and the entrepreneurs.

And a recent news on the Internet, as if to prove to the world that in this time of the earth is golden, what you lack, is only a pair of good at discovering eyes. According to the latest news on the internet, "a small group of 40,000 high-end residential district of Shanghai, the property management, their own with a scan gun, every day staring at the community garbage heap, see a bar code on the scan, the evening home to the data out, to get this community drink what water to eat what oil to buy The entire community of consumer goods preferences and brand preferences are clear, and then form the report sold to large companies, the report value of hundreds of thousands of. ”

I think the story of a classic case of "cock-struck" is more persuasive than listening to any expert talking about the value of data mining.

If the above case can only represent individual heroism and opportunism, then a recent one about an American start-up team to get 1.2 million dollars a round of financing must be able to convince you.

Founded in 2011, Medikly is an American company that offers medical salespeople a better grasp of the needs of local doctors to better satisfy their needs preferences, medikly its platform as a doctor's "preference Discovery engine"--just through medikly, Medical salespeople are able to get local doctors to use medical and medical equipment, so that sales people can better marketing. The company recently announced a venture capital of $1.2 million from Easton in a new round of financing.

Although the service idea is not so bright, according to Medikly founder, they are addressing a big 3 billion dollar problem in the medical field. Because in the United States, health-care salespeople spend about 3 billion dollars a year on marketing their medical products before they can successfully sell them, and medikly allows them to sell their products directly to doctors who need them, and medical firms can improve their products by analyzing doctors ' needs. The production of genuine demand for medical supplies to prevent waste of resources.

As for how to get an accurate medical database, Venkat Gullapalli says it's going to benefit from the cloud and the big data age, as doctors participate in various seminars, and then they store the data they're talking about in a cloud storage tool like SoundCloud and share it, Medikly can analyze this data to get a preference for medical supplies for every local physician, and then the medical-supplies salesman can find out what medical supplies and equipment they should sell to local doctors if they search medikly.

Like this, the data waiting to be dug up in the subdivision area is still ubiquitous, like a large gold mine, full of shiny gold, where you just have to locate and then wave your shovel.

For enterprises, data is becoming the most important asset, data analysis ability is becoming the core competitiveness. For entrepreneurs, this will be a new blue sea! Because, the big data age personalization will certainly subvert the traditional business model, becomes the future development direction.

(Responsible editor: Schpeppen)