Perspective of the United States ' three major websites Alliance Platform (website Alliance Part IV)

NO1 Platform: Commission Junction (cj,www.cj.com)

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Date Created: 1998

Number of employees: 396 (global)

Status: Nasdaq-listed company ValueClick's wholly owned subsidiary

Number of sites: 66,000 Generate Commission revenue website (last six months at least one order/sales effect)

Number of advertisers: 2800

Main types of advertisers: focus on online retailers (BTOC), Tourism and finance

Big brand Advertisers: New Eggs (Newegg), Staples, Apple, Dell (Dell), HP, QVC, Best Buy

Exclusive advertisers: No

Additional services (surcharge or no charge)

N Alliance activity Management Service: With the help of CJ's experience and skills in Alliance activity management, The Advertiser is provided with Alliance activity Management Service.

N Media Directional Expansion service: According to the website media category, business model and platform rating oriented to expand the representative site owners;

N Alliance Activities Audit Services: provide daily to the application of the site owner of the strict special audit or a large number of applications for audit assistance;

N Additional Alliance Regulations services: In accordance with The Advertiser will, can provide on the CJ Platform online agreement to increase the alliance activities of the Special regulations, and CJ is responsible in accordance with the provisions of the Special regulations for monitoring and inspection;

N Advertising Creative Optimization services: design and optimize the higher conversion rate of advertising creativity to promote user registration or user purchase volume;

Best Practices:

N CJ Platform Introduction: Each advertiser can get a total of 5 league activities management training plus a large number of other alliance activities management cases, will be able to the CJ Advertising management platform for the full perspective of the use of skills and understanding.

N Administrator Series courses: In addition to the CJ introductory training, the different topics of the Administrators series focus on how to create an attractive alliance activity;

N Website Master 101: The effect of the site Master Marketing Basic Training

Technical function:

n reporting tools, including the number of orders, actions, bonuses, and order amounts, site master commissions, site and site details, order summaries, effect reports, and best site master reports;

n tracking technology, including pixel tracking and batch order files;

N API interface for partners to open the Web service interface platform to obtain key alliance activity data;

N Support for International Alliance activities (multilingual);

n Pay by telephone (Pay-per-call);

n Widgets;

N Platform Quality control team monitors some behaviors that are not allowed, such as bad content and keywords, trademark and brand infringement, and others;

Commission list:

n Pay in proportion to the order amount

N Pay according to commission ratio;

N Fixed Amount Commission (CPA, Ladder Commission, bonus ...) ）

Market means:

N CJ League Annual conference;

N Advisory Committee;

n Mobile participation in industry meetings

Additional resources (for advertisers and site owners):

N CJ to the main advertising alliance activities recommended (excellent site master);

n Specifies the customer (service) Manager;

N Rapid technical response and support;

N Website main channel development team;

N Agent Team;

N CJ Search Team;

N CJ Media Team

Support for CJ Core customers

n Specifies the customer (service) Manager;

N Alliance activity 90 days after the strategy guidance;

N More advanced system support;

N Custom tracking technology system;

n the effect of the site owners incentive;

N Commission by commodity category;