Pharmacy net already the last bus?

In this hesitation, some traditional pharmacies and pharmaceutical sales companies have already acted, for example, the heart of the plan to invest 120 million yuan to develop electricity business, the common people large pharmacies joined the spring rain Doctor, the establishment of smart wear equipment zone, Shanghai Pharmaceutical Investment 100 million yuan distribution of pharmaceutical dealers, but also a lot of pharmacies are still hesitant, Wandering outside the internet trend. Overall, pharmacies net still in a timid state.
Pharmacy net already the last bus?
If you do not test water e-commerce, then you want to enter this business later. Shanghai medical officials told reporters that a few days ago, Shanghai Pharmaceutical announced the investment of 100 million yuan layout O2O medical and electronic business.
In his view, the traditional pharmacy is now facing unprecedented huge operating pressure. According to the national version of the GSP (2013 edition of "Drug Management quality Management norms"), in the year before December 31, each pharmacy must have at least one professional pharmacist, the establishment of a sound information system and drug storage facilities, if the corresponding provisions, Since 2016 New Year's Day will not be engaged in drug business activities.
"The implementation of the new rules will certainly increase the cost of pharmacies, and after the introduction of the drug dealers, the price of medicine will fall." He introduced, as in other industries, the prescription drug network after the relaxation, under the pressure of the electricity dealers, the physical pharmacies in the drug prices will show a lower trend. One side is the increase in costs, one side is the profit space compression, physical pharmacies will be hit by two sides. "In this case, if the pharmacy does not actively net, waiting for their own can only be death." "he said.
The same point of view also has happy people online pharmacy former general manager Swanloo, in his view is now the traditional pharmacy net good time. He told reporters that the sale of drugs on the internet for traditional pharmacies is a tremendous transformation of the business, in this process, the pharmacy management concepts and methods, pharmacy information management and so on will face huge new challenges, but now this transition is indeed more opportunities than challenges.
relevant sources said that the relevant online drug sales restrictions are about to be relaxed, but the entity pharmaceutical marketing enterprises in many areas such as channels have considerable advantages, compared to Ali, Jingdong Third-party platform difference is not large, especially in the field of medical O2O. "Everyone is in a starting line, then there are opportunities to run into the first echelon." Swanloo said that with the new deal boots on the ground, the pharmaceutical industry will enter a melee period, this is a traditional pharmacy opportunity, is likely the last chance.
Put the money in the left pocket into the right pocket?
in the traditional pharmacy and pharmaceutical marketing enterprises before, is really "survival or destruction" problem? In other people's opinion, although net is inevitable, but the real pharmacy to solve the problem there are many, slowly and the line seems better.
Now on the net, can you make money? I don't think so. "The general manager of a large chain pharmacy, which owns nearly a few stores in Beijing, told reporters that pharmacy net, though the trend, must not act blindly," he said. Last year, the nationalThe drug retailing industry has maintained a weak growth rate of less than 10% per cent. That is to say, the whole medicine retail trade plate does not rapidly become big, in this case, the entity pharmacy also participates in the network to sell the medicine, is merely pulls out the money in own left pocket to put in the right pocket.
He said that for all practitioners, the pharmaceutical electric business is both blue ocean and the Red Sea. Traditional pharmacies to enter the pharmaceutical electrical business is not registered accounts, merchandise shelves so simple, but to invest in professional talent to promote and explore. If you don't concentrate on your efforts, you may end up discreetly.
In addition to the right-hand game, domestic pharmaceutical sales enterprises also face a "single disadvantage." A person in the industry, in 2014 China's drug retail enterprise competitiveness of the top of the list of people large pharmacies, the current number of stores in the country to open more than 800, in its stronghold Changsha also only dozens of stores, in Beijing, fewer than 10 stores, They can not independently build a wide range of Electronic business site, can only rely on the third party network platform, which means that the third party electric platform will be with the offline pharmaceutical sales enterprises to eat market cakes.
Future or Long life
Although many traditional pharmaceutical sales companies have opened their hands to the electrical business, but the "hug" is not too hot at the moment.
Last June, in the "Internet Food and drug management measures (draft)" to the public, China's more than 10 well-known chain of pharmacies in charge of a joint letter to the state Food and Drug Administration and the Ministry of Commerce, against the full release of the internet to open prescription drugs and 0 threshold online sales of drugs, including the common people large pharmacies and large pharmacies, Both of which had been qualified for the Internet drug trade a few years earlier. Among them, until March 2014, the people of large pharmacies online pharmacies began to operate officially, and the state-wide pharmacy in the pharmaceutical industry has not yet substantial action. From this point of view, pharmacy net still have a long way to go.
However, people also said that in the long run, the integration of traditional pharmacies and the internet will be the trend. "Traditional pharmacy and electric business platform will be long in the future, this is inevitable." "The Department of Commerce Market Order," former inspector Win said that E-commerce is changing people's lives all the time, its convenience, transparency, no geographical constraints and other characteristics are more and more people accept, the pharmaceutical industry is the same. Pharmacy E-commerce Road, although the road bumpy, but the traditional pharmacy and electric business platform from resistance to cooperation, is the general trend. Traditional pharmacies can provide products, distribution and some specialized services, electric business platform with information, flow and price advantages, both have their own strengths. The future survival of pharmacies, will be those with the Internet to sell drugs linked to the line to buy medicine, online pharmacies to take medicine to the new drug store.