Philharmonic Live Cai: "Reliable" is the key to the success of life Service Electric quotient

At the end of last year, Baidu from Baidu Independent operation, after the first online quality Living Consumer Guide website, and to enable a new brand-"Philharmonic live", domestic O2O social life E-commerce application into a new stage. Tencent Weibo 87th Phase # Electric Quotient of the road # in the column, the presiding guest, the Philharmonic CEO Cai and so on to launch a discussion, together with the O2O model of life services to the development of electricity business.

Cai when it comes to exploring the experience of using O2O as a service provider, "What users need is not the model, but the value." "In the current era of electrical business, users are no longer using price as the only or even the primary factor to make consumption choices, but to find" the best for TA "products and services.

He also believes that "the key to the success of social E-commerce is the ability to solve the consumer decision-making problem." "From this point of view, Cai that the social power provider more emphasis on media properties, the center of gravity from the transaction side forward." In this process, Cai stressed the importance of "reliable", that is, to obtain the user's choice and trust, regardless of business information, commodity services or user evaluation or recommendation, the most important thing is to "reliable", which is the key and difficult.

In the event, other guests also express their views, talk about their understanding of the O2O model. "The current O2O model, in essence, is an advertising platform for businesses to bring users and different businesses to provide costs based on their own gross margin," said Li Chengdong, an analyst at the network. "Hing Long letter Tatsu founder and chairman of the Lei View is," The O2O model is essentially the derivation of group buying. "He thinks the integration under line is the manifestation of O2O, from the root of analysis, O2O development trend is socialization," but enterprises need to solve the core issues including service quality and integrity endorsement. ”

Finally, the guests talked about the prospects for the development of the O2O model. Yuanpeng, vice president of the Thousand Products network, said O2O is the extension of local life service to the line, "It is the time of flowering." Teng mai Group CIO Liuzanhuang also said that after the popularity of the business, enterprises into the poor, "O2O will come more rational." Shenzhen Huaqiang North Online chief marketing Officer Shangxiang also said that "optimistic about the life Service Electric quotient, this type of electrical business does not involve warehousing logistics and low buy high selling." "From the industry's optimistic public opinion, O2O mode of life service electric business still has great potential, social E-commerce will lead O2O new trend."