Phoenix Satellite TV in the all-media era of the core technology competitiveness

[编辑] As a participant in the media industry, Phoenix has long had an innovative "All Media" strategic plan. The specific action is the establishment of a "2 + 7" data center. The equally innovative Huawei Owing to its technological advantages, the combination of leading ICT products and solutions with Phoenix Satellite Media's diversified media business enables innovative ICT technologies to become the core technology competitiveness of Phoenix Satellite Television in the all-media era.

From the day when the internet media broke ground, the voice of the traditional media will not be heard. With the advent of mobile internet, the diversification of media represented by the media has pushed the traditional media to unprecedented levels. As a participant in the media industry, Phoenix Natural Prophecy took a long time to come up with an innovative "all media" strategic plan. The specific action was to set up a "2 + 7" data center. The equally innovative Huawei Leveraging its technological strengths, the combination of leading ICT products and solutions with Phoenix's diverse media business enables innovative ICT technologies to be the core technology competency of Phoenix TV throughout the media age.

How many vivid details are hidden behind the series of gorgeous details about how good traditional media can make good use of technological innovations in the all-media era? What kind of technological fruits did Phoenix harvest? What kind of technical support did Huawei give? With so many questions. DOIT reporter conducted an exclusive interview with Chen Shijun, president of Huawei Data Center Solutions, and Wang Ji Xin, general manager of Huawei Enterprise BG Large Enterprise Solutions and Wang Jianxin, IT Technical Director of Phoenix Networks.

Phoenix innovation and change to welcome all-media era

It is in the all-media era that Phoenix is ​​broadcasting its commitment to global hot news within five minutes, relying on well-designed cloud-based, SDN-based and data center unified management operations systems Distributed cloud data center architecture, the promotion of all media strategy requires the strong support of innovative IT technologies. Phoenix's core competitiveness lies in the content of production, production itself means that data analysis, data relations established. Business unit and IT resources decoupling, flexible mobilization of resources, open hands and feet to develop business, supporting the Phoenix TV rapid increase in business needs. Through this platform, it also allows editors, media people, new media, including studios, self-media can easily use the system, "Heiner rivers and lakes," inclusive of various media forms. Specifically, Wang Jianxin gave us a detailed description of how this technology architecture has brought changes to the Phoenix news production process.

The first is the change in news gathering. Journalists are distributed all over the world. Previously, front-line reporters reached Beijing via mail, FTP or QQ tools. Beijing editors received and then transmitted it to the system, which resulted in a lack of technical integration and low efficiency. However, by establishing a global cloud data center to open up data, systems and services, front-line journalists can remotely produce and manage collected content remotely and distribute it to multiple media platforms through distribution systems.

Followed by changes in the way news editor office. Nowadays, more and more editorial offices are not limited to offices. The traditional methods of office are mainly used to send and receive e-mail or remotely log in to the system. This can only mobilize limited and incomplete resources and obviously reduce work efficiency. With the popularity and arrival of 3G / 4G, editors can see a consistent desktop from anywhere through cloud computing resources, providing technical support for the unity and consistency of thinking and thinking, and The content resource that can get the most rights.

In the end, cloud technology integrates the media domain information such as television stations, websites and mobile platforms to promote the integration of the professional resources of traditional media with the keen features of new media, and will achieve a keen and professional coverage of news reports and creative topics.

Huawei ICT for the Phoenix "2 +7" provide strong support

We understand that as a "2 + 7" data center architecture of the all-media strategy of Phoenix, "2" means Beijing Data Center and Hong Kong Data Center, both of which are at the core of bringing together global data and taking charge of data backup And unified communication. The seven data centers are located in Shanghai, Shenzhen, Taipei, London, Paris, Los Angeles and Washington DC and are responsible for direct communication and access to local businesses. By building a global cloud data center with decentralized and logically centralized management of resources in a year or two, the "chimney-like" IT architecture is broken and finally a "cloud of convergence" is created.

The 2 + 7 data center is highly scalable and reliable. The benefit of the cloud data center architecture is that it allows for smooth overlay expansion of data growth as the volume of traffic increases, taking into account the efficient use of resources in the architecture. Through the "two centers and three centers", dual-core data center "double live data center" disaster recovery program, fully guaranteed reliability and security. It is worth mentioning that Huawei often conducts disaster recovery exercises on its own internal systems.

Powerful software configuration. Manageone is a unified O & M management system in the data center. It enables unified operation and management of global resources and equipment throughout the data center. It emphasizes that "one interface" is displayed to save customers' investment in operation and maintenance. Manageone and FusionSphere have common industry applicability. The FusionSphere cloud operating system runs on the physical layer of each independent data center. In the case of rich resources, the interface can also be opened to customers for secondary development on the platform. In addition, for third-party devices in the data center, FusionSphere is easy to configure, legacy and compatible, ensuring customers' investment continues to be used to the maximum.

The data center of Phoenix started to be built in 2009, when the S9700 switch was adopted and the N8500 was chosen as the storage device. In the future, the core of cloud data center to achieve large resource pool lies in the software so that network virtualization, computing virtualization, and storage virtualization . Chen Shijun said that in the future as the business volume increases, the Huawei agile switch S12700 and the OceanStore 18000 series can all be used as excellent smooth upgrade devices.

Innovative ICT technology has universal applicability

All said: The all-media era has come. Huawei's own strength lies in the accumulation of years of communication in the fields of storage, communications and computing. The next step will help customers explore how to build a new business model that is more suitable for the new all-media era The overall program, devoting more energy and launching competitive, innovative and valuable programs, is the next step to be done.

Through further understanding of the 2 + 7 data center architecture, we recognize that this is a great victory for emerging media on traditional media. This is another time-honored phoenix who has a long-term vision of the proven Huawei ICT technology Another grand technical exercise. The universal applicability of Huawei's innovative ICT technologies also provides an excellent model for all equally innovative industry representatives.