Picture social product explosion era, the law of survival must think

This is a picture of the era of social product explosion, there will always be some explosions, and certainly more later, but the founders also need to be sober, this is a user difficult time. Even so, being a bomb is a good thing, because it means it must be done at some point, and young entrepreneurs still have plenty of time to iterate.

Recently, we feel that the explosion must be "enough memory", so 36 Krypton chatted with China partner Herry (Hanyan) of light speed, and in his view, there was always a founder behind the beginner, "You believe I want to be a loving product, to be a product that I totally love," Have you ever seen a slam dunk, if you go to Tokyo and find the scene in the comics, you will not be very happy? "This is enough to remember CEO Willow when looking for investment, said."

Such products should be "based on human interest, through a number of tools or carriers to enable users to express themselves, and can convey a kind of resonance," in the case of the memory, let people resonate and would like to use it to express the "big model", but not all large models can drive people's feelings, Camera 360, Beauty Mito also have done, but only willow this "feelings poured in." ”

Besides, let a sister move is one thing, from the constant heartbeat until the tenderness is another thing. Each founder has its uniqueness, after the explosion, she can from the existing unique to dig out a main line, and around this main line of rapid iterative products, a variety of functional sober choice is the key. Herry also quoted the words of Peter Thiel, "to build a city of their own, although this town is not a all-inclusive, but the establishment of my barriers."

Good product is one thing, but a company to settle down to face the actual operation of the problem is roughly similar to the noise in the outside world, competitors can not achieve growth, can play a good recruiting ability, the value of their own to the team, with the team to grow together.

According to Herry, the so-called establishment of their own barriers to a photo-products, is to follow your main line of fission out of a self-contained interest map, those who have been successful, as well as the achievement of phased results of products are generally the case, such as Instagram, Pinterest, Whisper Have their own atlas, the domestic Nice is also along the "dazzle" of the main line to weave a tidal goods of the world. But there is not a big interest in the map platform, Herry that the future must have a big. The speed of light the fund at home and abroad also cast Snapchat and Whisper, Face Meng, Tataufo, mostly angels.

These successful picture-like products, the domestic players copied time and again, we still often come to a conclusion of the acclimatized, why?

"Because the initial community is not right, Instagram is the first group of photography enthusiasts, it shows the life of the B-grid." Each product's core user base has its style, blood type, constellation is not the same. The early adopters of Snapchat, however, needed to send something that could not be "restricted" at Facebook or Instagram. "--sexting.

In Herry view, the domestic entrepreneur just copied the product format, and did not copy the atmosphere of the product, too impatient. There is no clear community attribute at the beginning of the product, and a person does not intact the same gene, it is not good smooth downward fission.

Moreover, the domestic and foreign social development stage is very far away, China's Internet mainstream population is not in the North wide-China's middle class is still in construction, people's first desire is dazzling, has not yet to pursue "interesting" "self-deprecating" stage. Moreover, there is a quality problem with the middle class--not just in terms of income.

Another problem is that even if a community with some distinct attributes was first grasped, then, given the serious social structure of the domestic fault, as the size of the user grew, it would be the same as the existing user, or a more mainstream 34,567,890-line city users, such as "Quick Racer", Entrepreneurs are bound to face a good time to grasp the problem.

Speaking of the future of China's photo-taking, in addition to finding a pair of interest, herry that the pictures are not just pictures, video and pictures should be merged, as bandwidth resources become more and more popular, China's video or era may come faster than the United States.