Pinterest attract consumption better than FB proof picture charm

Recently, related media reports, "Forbes" website published in Thursday senior IT reporter Elicamofi (Erika morphy) of the article said that picture sharing social networking sites Pinterest to attract consumers to buy more than Facebook, the success of the secret is to make full use of pictures, Instead of wooing the relationship with the user like Facebook, we have amply proven that there are times when pictures of glamour are far from remaining in the language.

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The Facebook AD team is sure to grind its teeth in the upcoming dial campaign. Dial, a personal care manufacturer, is planning to launch the Pinterest contest, called Move the Dial, on June 4, to encourage Dial Facebook fans to showcase their favorite public goods on the Pinterest website, whether it's food for the hungry , or rescue stray animals and so on. Dial will eventually be awarded 5 major public welfare undertakings, the winner will win 5000 dollar bonuses.

I seem to be able to hear the Facebook team gnashing their teeth and Pinterest don't care about the relationship with consumers, they only have pictures.

Digital Strategy Vice President Tom Edwards (Tom Edwards) said: "The picture is better than language, can inspire emotion, the impact on each have different." Therefore, when the image and the user-related content mining ability to integrate together, we have a powerful tool. ”

That's why Pinterest can help E-commerce sites attract more buyers than Facebook. Often, users have a desire to buy after they see a picture.

Grim data

Some recent data has also been a blow to Facebook, a joint survey of Shop.org, comscore and the partnering group, which has been released in an effort to develop social e-commerce. Online consumers on the Pinterest average 9.3 retailers, with an average of 6.9 on Facebook and 8.5 on Twitter. According to Steelhouse data, Pinterest users are 79% more likely to buy a product on their website than Facebook.

There is no denying that Facebook is also working in this direction. "The Facebook Timeline (timeline) has taken the first step in terms of visual attractiveness," Edwards said. As for the difference in the impact of E-commerce, Facebook user consumption is lower, but more interaction with the brand (more loyalty), and Pinterest impact a transaction is strong, but the overall interaction with the retailer less time. ”

Customer Requirements

The e-business model, which does not require long-term interaction, is attractive.

Kalenfrieman (Karen Freeman), Patricks Benner (Patrick spenner) and Annaberd (Anna Bird) investigated the relationship between consumers and brands in the Harvard Business Review (Harvard Business Review).

The survey found that consumers did not like to receive a barrage of surveys or endless e-mail sales, unless the merchant sent some coupons. Otherwise, the user usually takes a ignoring attitude. And that's why Facebook has not yet developed into a social-business platform for Pinterest's success.

Venkat Venkatraman, a professor at Boston University, said: "There is no real conversation on the Pinterest, but it is better than Facebook to attract users to buy Wincott Vincottraman." The picture is more straightforward than the Facebook text conversation. ”

For the public good that I want to pursue, there are 5000 dollars of bonus, I may participate in this competition. But is this game really good for Pinterest, especially in the long run? Too much interaction, overly commercial, may make Pinterest the same as other social networking sites and become another Facebook.

And that may be what Facebook wants to see, so Facebook may be pleased with Dial's Pinterest competition.