Plagiarism and micro-innovation

Once upon a time, the computer world of a "dog day Tencent" article let "has been in imitation, never been overtaken" Tencent fell into the position of the public spit, but in fact the pursuit of Tencent plagiarism has not stopped. Even some entrepreneurs use this topic to make people's eyeballs to promote their own products. And China's Internet is always not lack of such a "copy of the Wind" and "War of saliva." So I want to talk about "plagiarism and innovation" in this article.

The successful way of "micro-innovation"

The birthplace of the internet is the United States. In the past, now and even in the future for a long time, the United States is still the source of Internet innovation. Whenever the Internet in the United States a small innovation, to the west coast of the Pacific, there will be someone to learn, and then to learn from or even imitate and follow. So this in the following form a set of agreed moralize successful path: That is to learn the most successful business model of the United States, and then quickly localized, so as to win users, thereby gaining revenue, and then to the U.S. capital market to go public, and so on after the development of financing, or even to form their own unique innovation.

China's Internet development model in the past more than 10 years has not been able to break away from such a pattern. The fact has proved that this model is, to some extent, successful. This foothold in the United States, the U.S.-style wealth-making campaign has produced enough of the Sun rich and intellectual heroes, and then formed a virtuous circle, as the Internet innovation in China's internal promotion, and make it a national movement. China's local internet companies have beaten their international rivals in almost every area of the Internet and have firmly occupied the Internet market in China. Even Facebook and Google, the world's internet-unstoppable company, are not immune. (Via "Boiling 15 years")

Plagiarism and innovation

In a country where shanzhai and piracy are rampant, it seems like a luxury to talk about innovation. We have formed the idea of ' plagiarism shameful ' in the long-term exam-oriented education, and enlarged the concept infinitely, which leads to all aspects of life. The more the lack of innovation, the more "innovative" definition of the incomparable purity and nobility, and even the creation of a neat, and eventually shut themselves into the circle behind closed doors and reinvent the wheel, and even formed a certain degree of ' I reinvent the wheel of the most advanced ' ego mentality.

Even in the internet age, disruptive innovation remains difficult for large companies, and "micro-innovation" remains the main strategy. The parody of the artist, the great artist steals. Don't reinvent the wheel. Either first invent the wheel or find the wheel you want to bring it. "Copying the younger generation" is the survival of the old internet companies. So no matter when, should have a feeling of awe, anytime, anywhere humble copy of the younger generation. Through "gradual micro-innovation", relying on precise positioning, starting from small, local development, rapid iteration, continuous gradual and other ideas, promote the evolution of Internet products.

The breakthrough of the entrepreneur

In fact, some people's idea is very simple: we do not copy, especially the study better not to copy, I copied, and then I took the first place. In fact, the threshold of Internet entrepreneurship has been very low, the result is the competition is also unusually fierce. So you have to embrace an open mind, always ready to be copied. If you want to survive, you must have the "survival of the fittest" expertise:

Excellent technology through strong technical strength to form a natural high threshold, high barriers.

Executive force the lion, as the king of Beasts, Cannot catch a rabbit, for the lion is running for a lunch, and the hare is running for a life. Small team members are working for themselves, more passionate, better execution.

Differentiated competition elephants are stepping on the dead ants. The internet is the Chaoyang industry, to the Giants can not reach the field of survival. This is called "differentiated competition", in fact, is "Tian Bogey horse" logic.

will be creative to the extreme, the formation of their own cultural style, the formation of values, in order to prevent plagiarism. In fact, a two function, a little two points of wonder, even the interface design is not guaranteed not to be copied, only the value level differences, will lead to competitors will not be copied, because they do not feel worthwhile, or disagree.

Ps: This is a discussion on the topic of "micro-innovation" in the guest dialogue session of the "Internet Conference" of our University yesterday. Combining the contents of the Evernote before, is to remember.