Play the Internet, cross the circle is the key

Recently a lot of people add me as a good friend, I have to these friends roughly divided into the following 6 circles:

1. Network Marketing Circle: This circle of people will be as far as possible to understand your habits, with all possible network means to make money, or even make use of your money, their general education will not be particularly high, often alone or in the form of small teams, but these people perform surprisingly. Although the degree is not high, but can be the first time to use the latest network tools to the extreme, so that you identify and willing to pay attention to and purchase. For example, I know that there is a network marketing with micro-letter to achieve more than 1 billion of the water in the year. But such people are a minority, most of them do not make money, even if they make money, because there is no real accumulation of their core users, many people quickly lost.

2. The Big Internet Circle: People in this circle are generally highly educated, have their own companies, many have been invested in VC, or the company has been listed, do is now a hot direction, such as vertical portals, O2O, smart hardware, and so on, in addition to a small number of companies profit, most companies are not profitable, Still burning the money.

3. From the media circle: this circle of people generally by the original traditional media or various network company editor, most of the operation of micro-letter public number, very will hype concept, but most did not make money.

4. Webmaster Circle: The original to do the personal webmaster of the group of people, now live more bitter B, Web site traffic is also bad, income is not, since the media this wave has not caught, completely without direction.

5. The Electric Business Circle: Taobao, cat This batch of people, someone to make money, most of them did not make money, every day for Ma Yun part-time job. A small number of caught micro-letter this wave of opportunities, the transformation of successful developed, most of them are still confused.

6. Traditional Business Circle: traditional Enterprises are now thinking about how to use the mobile Internet, but the transformation is very difficult, mainly the misunderstanding of thinking. Most traditional enterprises think that the Internet is e-commerce, the general want to transform the Internet is to Taobao or cat open shop. Some can also do micro-electrical business. There are some very infatuated with millet, obsessed with carving ye brisket. Know dot Internet thinking fur, think oneself mastered the internet truth, actually oneself be brought to ditch don't know.

The above 6 circles of people, the Network marketing circle of the basically their own circle is very active, regular communication, complementarity. But and large Internet circle intersection is not much, do not understand, do not see the psychological have, think that the Internet circle will not make money. In fact, if the network marketing circle of people who can go out of their own circle, and a large Internet circle, especially with the power of VC, it is easy to do a big thing, and not just to make the immediate money, because quick money comes quickly also go quickly. The most typical example is Cai wins, originally regarded as webmaster circle and Network Marketing Circle, and then with the help of VC strength bigger and stronger, now stationmaster more bitter b ah, Cai has already successfully landed.

Most internet articles have been conspired by 2 of people who have been on the internet and since the media circle. The big Internet circles on the Network Marketing Circle Basic despise, think they too low. In fact, if they can actually get into the internet marketing circle and put their tricks into their own company, there are sometimes very fast performance gains. For example, in the 05, the Network Marketing circle with SEO to make a lot of money, but the vertical portal site does not have a few understand SEO.

I was in the IT World Network, and Tong learned the SEO thinking, used to vertical portal traffic over a few times, a few years after a lot of vertical portal site to wake up SEO can be used to their own site, even now many vertical portals do not know how to really seo, especially the mobile phone Baidu Seo method, Basically few vertical portals know. I have a brother to simply put the mobile phone Baidu SEO method well used, he a vertical portal site traffic doubled, and these methods in the network marketing Circle is not a secret.

Since the media circle people are relatively lofty, very will hype concept, not to mention and other circles of people do not have much, is their own circle inside also despise each other, often with the article mutual attack. This circle of people have a common problem: The Ego Center is very serious, the most prominent is that they are the world, their products used all over the world, their products are not used in the world. For example, they do not use the QQ space, the world people do not use the QQ space. Since the media circle people generally do not how to make money in the Internet, can earn is also some PR fee, so from the media circle and tall Internet circle to go recently, because the king is there. Since the media circle's favorite article is Jiangshan article, such as Ma Yun next how to walk, and horse made what mistakes, lei Internet thinking, such as cow B article.

My advice to the media circles is not just to stare at the big internet circles, but to see how people in other circles make money. The same is the code word, there are many network marketing circle of people in the QQ space in a year can also earn millions of, for example, there is a knowledge of diary, every day in the QQ space to write a diary, write their own side of what happened, write the business opportunities on the network, a Nianguang paid to read the income estimated at about 3 million, plus some other income, It's not too big a problem to make 5 million of the 1-year visual.

Stationmaster Circle Most is otaku, some understand technology, some what technology all do not understand, do personal website mainly because do not have to deal with person. There is nothing to say, you go out, the times really changed.

Electric Business circle inside also often exchanges, all day to study how to handle Amoy Baoxiao, how to do the through train and so on, the electric business circle is sometimes Taobao circle, the day cat circle. Electric business to make money, we must leave Taobao circle to do electricity, Taobao is only a part of the electricity, a lot of real money is the electric dealer is the whole network.

For example, a friend of mine, he does is a pharmaceutical electrical business, Taobao has its own brand shops, at the same time have their own independent vertical electric platform, as well as their own single page of Independent brand Electric Dealer website, also in the micro-letter has its own micro-shop. The most unique is that he used the idea of vertical portal site to do the electricity quotient, from the original 20,000 IP to do more than 600,000 IP, did not spend a penny, now every month of water can go to a few billion. The future of the electric business Direction I think is the whole network of electricity, but also has its own core users, hardcore fan users of the entire network of electricity dealers.

Traditional business circle and the exchange of electric circle most, many times the traditional enterprises that the Internet is the electricity quotient, in fact, this is a big misunderstanding. Many traditional enterprises are not suitable to do electricity business, such as automobile industry, the most suitable is the most O2O, how to use the Internet to make your brand to play a strong brand, how to use mobile Internet circle your core users, hardcore fans and so on.

My advice to the traditional business circle is less and the electric circle mix, more to find the Internet actual combat experts to exchange, let them introduce you to your Internet strategy and tactics, combined with their own business situation to make their own Internet transformation layout. For traditional businesses obsessed with the millet model, their biggest problem is not understand that the success of Millet is not only the success of the model, but the entrepreneurial team to make them successful, Millet 8 founders, most of them in the Internet mixed more than 10 years, 10,000-hour theory where all is applicable. If your team, completely do not understand the Internet, you learn millet, one to learn a dead, free I will write a similar analysis article.

No matter what circle you are, want to do big and strong, to find ways to go out of their own circle, and other circles of people to communicate with people in other industries, should have a great harvest.