Pocket Shopping: Helping users make smart choices

Absrtact: [venture ID] entrepreneur: Wang start-up time: September 14, 2011 online Venture Place: Beijing business model: mobile shopping Software financing: April 2012 became a fund, Jingwei China 12 million dollar pocket shopping is a mobile platform for shopping applications

[Venture ID]

Entrepreneur: Wang Start-up time: September 14, 2011 online Venture Place: Beijing

Business model: Mobile shopping Software financing: April 2012 to become a fund, Jingwei China 12 million U.S. dollars

Pocket Shopping is a mobile platform of the shopping application software, the main personalized and accurate product recommendations. And in the Pocket shopping CEO Wang Eye, with the mobile end of the Mushroom street, beautiful said different, pocket shopping not to social and sharing win, and to the algorithm and discovery engine to provide users with better shopping guide service, is a "technical school" company.

"Tech pie" helper.

Pocket Shopping is a mobile user-oriented Intelligent shopping guide A PP, it is to do is to help users make shopping decisions. Wang said that, unlike the beautiful, Mushroom Street, pocket shopping behind the support is technology. "We want to solve the problem is in the vast commodity database, quickly help users find the most matching products with the needs." He said, to solve this problem, pocket shopping is through the background algorithm, data mining and so on to achieve.

For example, many people just go to work on the way, meetings intermittent or waiting for people, randomly open shopping applications, aimlessly wandering in the list of goods. In Wang's view, the shopping behavior on the mobile side shows obvious fragmentation. Therefore, in the mobile end, how the intelligent shopping Guide, not only to overcome the shortcomings of the PC side can not choose, but also to use the user debris time to accurately recommend the products of interest, become the key to conversion flow.

At present, the pocket shopping data resource database docking is the whole network of goods, the total amount of merchandise information about 1.6 billion, Taobao accounted for 1.2 billion, the rest of the merchandise information mainly from Beijing East, where guests, a shop and so on.

"We will be in the background of the product to color, texture, category, etc. as the characteristics, and on this basis to do data analysis, estimating the user may be interested in commodity keywords, based on large data, mining user needs." Wang said, for example, users in the use of the process, you can choose a few of their favorite channels, and then pocket shopping will be the contents of these channels into the "Guess you like" in the waterfall, guess you like the flow, users can no longer want to see things deleted. Through a period of use, the pocket shopping backstage will be interested in you to do the pre-contract, and constantly push to meet the user's taste of goods. "Users of the merchandise click, keyword Search, collection, etc., our background after a period of time will precipitate the user's preferences data, and according to the entire network of the most suitable merchandise data matching to the user, are personalized." ”

Of course, now shopping for the mobile phone a lot of PP, such as the Star wardrobe, chic, and so on, Wang that the difference in the pocket shopping advantage is that we are a popular tool to do personalized recommendations, but also the absolute technical pie. ”

It has to be said that the technical characteristics of pocket shopping is related to the nature of entrepreneurial team. Most of its members are from Baidu, Ali, Tencent Technology faction, its essence is a technology company.

The profit is postponed

According to Wang revealed that the pocket shopping now has 15 million users, previously also won the support of the Thunder Army, in the Millet mobile phone pre-installed.

"Recently launched a full network parity function, to attract users." Wang said, this function is the same goods in the whole network of information are aggregated together, but also can automatically generate intelligent parity results, users do not have to calculate their own, you can know how much money they saved.

Still, the profit of pocket shopping is not the current focus. "A big investment is not a short-term benefit." The current or the first user volume. Wang said, in fact, pocket shopping usually low return point is very low, and even no return point, but regardless of the business to give back point, the motives of the pocket shopping is not to be able to make more profits, but should help users make smart choice of shopping software. "With the user volume, there are many ways business models can be." ”

Wang

We are using popular tools to make personalized recommendations, the motivation of pocket shopping should help users make smart choice of shopping software.