Absrtact: The domestic cosmetics electric quotient gathers the American excellent product recently to the SEC to submit the IPO document, proposes the maximum financing 400 million US dollars. The IPO is aimed at benefiting shareholders, retaining good employees through equity incentives, and seeking more investment, the prospectus said. The prospectus points out that the financing of the US IPO will
The domestic cosmetics electric quotient gathers the US excellent product recently to the SEC to submit the IPO document, proposes the maximum financing 400 million US dollars. The IPO is aimed at benefiting shareholders, retaining good employees through equity incentives, and seeking more investment, the prospectus said.
The prospectus points out that the financing of the US IPO will be used to include the creation of more physical stores, an increase in the exclusive scope of goods, expansion of the logistics network, increased logistics support capabilities, and enhanced it architecture systems, including personnel spending and potential acquisitions, investments and alliances.
Poly-Mei Excellent products by Chen Au, Daiusen and Hui was founded in 2010, mainly through direct sales to sell cosmetics. The prospectus shows that the United States has grown well over the past few years, earning 6 consecutive quarters, but lost $15 million in the fourth quarter of 2013.
Once the listing is successful, Poly-Mei excellent products will become the next when, only the product will, after the home of a listed electric business enterprises, Alibaba, Beijing and east are listed on the occasion, Poly-Mei Excellent products move by people's attention.
Tencent Technology special will be the United States excellent product earnings chart as follows:
Poly-Mei Q4 GMV scale of 242 million U.S. dollars year-on-year increase of 155%
The total volume of goods sold in the last quarter of poly (GMV) was 242 million U.S. dollars, up 17% from the previous quarter, up 155% from the same period last year. The total volume of merchandise sold in 2013 was 816 million U.S. dollars, about 5 billion RMB. The total volume of goods sold in the United States in 2011 and 2012 respectively 92.269 million U.S. dollars, 327.3 million U.S. dollars.
In 2011, 2012 and 2013, the active users were 1.29 million, 4.824 million and 10.536 million, respectively, 694,000, 2.716 million and 6.529 million, and the new users were 1.217 million, 4.165 million and 8.224 million respectively.
Poly-U.S. Q4 revenue 140 million U.S. dollars rose 112%
The documents show that the 2011 net revenue for the United States is 21.788 million U.S. dollars, 2012 for 233 million U.S. dollars, 2013 for 483 million U.S. dollars. Among them, the fourth quarter of 2013 revenue of 140 million U.S. dollars, an increase of 112%.
Poly-Mei Q4 merchandise sales of 118 million U.S. dollars accounted for revenue 84%
Poly Products 2011 from the merchandise sales business revenue of 3.307 million U.S. dollars, 2012 for 209 million U.S. dollars, 2013 for 413 million U.S. dollars, of which, the fourth quarter 2013 revenue of 118 million U.S. dollars, accounting for 84%.
Poly United States Q4 cost 80.46 million U.S. dollars year-on-year increase of 106%
Poly-Mei Products in the fourth quarter of 2013, the cost of 80.64 million U.S. dollars, compared with the last quarter of 69.44 million U.S. dollar growth of 16%, compared with the same period of 39 million U.S. dollar growth of 106%.
Exclusive sales increase gross profit margin to 43%
The 2013 gross profit rose to 199.7 million U.S. dollars, compared with 2012 84.7 million U.S. dollars by 135.8%, the same period of gross profit in net revenue accounted for the proportion from 2012 36.3% to 41.3%.
The 2013 gross margin of the United States in the net revenue accounted for higher, due to the 2012 compared with the exclusive sale of the goods and market services to the increase in revenue, exclusive sales usually higher profit margins, market services will not produce operating costs.
The proportion of gross profit in net revenue from 28.9% in 2012 to 31.4% in 2013 was mainly due to the increase in sales of exclusive goods and the expansion of market size.
The proportion of gross profit in the total turnover in 2013 fell from 25.9% in 2012 to 24.5%, mainly due to the increase in net revenue of market services and the charging of service fees from market services.
Poly United States Q4 cost 70.94 million U.S. dollars year-on-year increase of 207%
The United States 2012 operating expenditure of 74.5 million U.S. dollars, 2013 increased to 161.4 million U.S. dollars, mainly because of the large expansion of business. The share of US operating expenditure was reduced from 22.8% in 2012 to 19.8% in 2013, mainly due to the expansion of economic scale, the increase in sales of apparel and other living goods and the promotion of advertising efficiency.
Poly Q4 Operating loss 11.33 million USD operating profit margin-8%
US 2011 operating loss of 4.36 million U.S. dollars, 2012 operating profit of 10.138 million U.S. dollars, 2013 operating profit of 38.264 million U.S. dollars, due to the fourth quarter of 2013 cost growth, resulting in the United States operating profit margin-8%.
Poly-Mei Q4 net loss of 15 million USD net interest rate-11%
The 2011 net loss of Poly-Mei excellent products was 4.029 million USD, 2012 net profit of 8.104 million U.S. dollars, 2013 net profit of 25.004 million U.S. dollars, 2011 attributable to ordinary shareholders net loss of 4.745 million U.S. dollars, 2012 attributable to ordinary shareholders of the net profit of 5.124 million U.S. dollars, 2013 attributed to ordinary shareholders of the net profit 15.806 million dollars.
The United States in the fourth quarter of 2013, the loss of 15 million U.S. dollars, the same time only goods will and when all realize profitability.
As of December 31, 2011, the total cash and cash equivalents held by Poly-Mei excellent products amounted to USD 9.117 million, up to December 31, 2012 of USD 29.964 million, and 111 million USD to December 31, 2013.
Chen Au Daiusen Coalition has 98.8% voting rights
Chen Au, founder and CEO of Poly-Mei, holds about 50.9 million shares, with a stake of 40.7%, Daiusen holds about 7.9 million shares, and 6.3%;keyi Chen holds about 13 million shares, with a stake of 10.3% per cent.
The main shareholders and the offering shareholders include: Super ROI Global LC 2¥q holds about 50.9 million shares, the shareholding ratio is 40.7%; Sequoia Capital's fund holds 23.4 million shares with a shareholding ratio of 18.7%; Xianfeng Huaxing (K2 Partners) Holds about 13 million shares, the shareholding is 10.3%;success origin holds about 11.1 million shares, the shareholding ratio is 8.8%;pinnacle High-Tech holds about 7.9 million shares, the shareholding ratio is 6.3%.
Of these, the Super ROI Global LC 2¥q and Pinnacle High-tech, respectively, were the Chen Au, Daiusen real-controlled companies, respectively acquiring B shares, while the other shareholders were holding a-class shares.
According to the prospectus, the B-class shares a share of 10 shares of voting rights, A shares with 1 votes, Chen Au, Daiusen together with the United States up to 98.7% of the voting rights, that is, firmly control the direction of the company's development.