Pomegranate algorithm: The terminator of the Low quality page

Absrtact: Advertising is one of the ways that most Web sites survive, and even the full source of revenue for a site. It can be said that there is no advertising, there will not be a large number of small and medium-sized personal websites, no ads, no domestic internet prosperity. But from the site

Advertising is one of the ways most Web sites survive, and even a whole source of revenue for a site. It can be said that there is no advertising, there will not be a large number of small and medium-sized personal websites, no ads, no domestic internet prosperity. But from the basic function of the site, of course, it is to provide users with relevant content information, rather than provide advertising recommendations. Search engine point of view, they want users to find the most direct information they want, if a Web site advertising flying, users can not find useful information, it is obviously not the search engine wants.

About Pomegranate

Pomegranate May flowering, usually the result of a simple leaf, multiple leaves of the results, even if the result is unintentional.

Following the last Baidu launched a link to optimize the green Luo algorithm, followed by the introduction of the optimization of the page of the pomegranate algorithm, and Baidu's wording can be more than last time more determined. The official title is: Pomegranate algorithm: The Terminator of the Low-quality page. Terminator these three words represent the meaning is very clear, of course, more may be the search engine to express their own determination and attitude. What kind of attitude? Just don't like the web pages with too much advertising.

In the search results to participate in the ranking is the page as a unit, not the site as a unit, nor content as a unit. After the user searches, the direct display to the user is also the page, is not the pure content text. Then the quality of the page must have a direct impact on the user experience. And the page is usually composed of two parts: the content of the website itself and advertising content.

Search engine analysis of a Web page quality is usually based on the analysis of the content of the site, to determine the content of the site to provide the value and original degree and more other factors to determine its page weight and ranking. and web ads are generally written in the JS script language, and search engines for a long time are not read and crawl JS content, that is to say, the search engine is directly ignoring the content of the page ads. And now the search engine shows how much the page ads, and advertising quality to join the search algorithm, and clearly announced that it will affect the ranking good or bad.

Then we have to think about one thing first: is the search engine has the ability to judge the number of ads on a page and the quality of advertising? The second thing: how the search engine to determine the number of ads on the page and the quality of advertising good or bad? For these two things, the point of water because the unknown, so hold a certain suspicion attitude. But you can make some guesses.

Advertising recognition Guess

Is the search engine now can read the contents of JS, and can determine whether it is advertising.

According to the user's click Behavior, or Web page behavior and content to judge the ads. For example, you can check whether the page has jump behavior, window industry and so on.

According to artificial judgment.

According to the security level of the Web page, such as now 360 or Baidu Tencent has set up a Web page security database to monitor the web.

Through the user's evaluation of the Web page, currently 360 has launched a Web image function to collect the user's evaluation of the Web page and the degree of liking.

Of course, from these angles also can not be true and comprehensive interpretation of the search engine advertising content of the way, but there is a conclusion can be determined, that is whether the search engine now can be true and accurate to the content of the page ads to judge, but at least the search engine shows an attitude, is not like too much advertising page, and the search engine in this area will make efforts. Although it has always been thought that the most important function of the announcement is that one of the main functions is to: Shock and Warning!

Back to the beginning, Baidu with pomegranate to do this algorithm symbol, has its implication, also a bit sentimental. Encyclopedia said, pomegranate May flowering, and just this algorithm is also May announcement, time is quite clever. In addition pomegranate leaves a leaf result, many leaves not result, do not know whether want to say: The advertisement on the page is good, advertisement too much can not result.

So how do we optimize page ads

Number of advertisements. Control the number of ads by increasing the unit price and guaranteeing the effect.

Ads match accurately. The content of the advertisement is consistent with the content of the website, not completely irrelevant.

Do not grazing advertising content. For advertising content try not to get some yellow, gambling, poison, cheat or grazing.

Advertising forms. As far as possible text and picture advertising, do not engage in some window and floating and so seriously affect the user experience.

Advertising position. Advertising position as far as possible with the main content of the site has a certain distinction, rather than mixed together misleading users.

In addition to the league ads suggest that we try to only choose one to two, and do not put too much at the same time, of course, if you are mainly to optimize Baidu's words then choose Baidu Alliance Advertising is certainly no harm. Finally want to say is: Advertising is only a Web site profit one way, we need to do is to enhance the core value of the site, find more profit model.