Popcorn face Remove Video hat

Recently, domestic social networking sites and video sites of the marriage has attracted much attention, whether it is cool 6 announced the strategic cooperation with happy NET, or Renren and 56 network jointly launched the "Sharing +" plan, in the current domestic Internet environment, social + video group of warm seems to be the best choice. In addition to cooperation, the transition is another way, on the transformation of this tab, the video site popcorn completely changed but still unexpected. And the pros and cons of this transition, we still need to wait and see.

Popcorn overnight take off the video hat

Popcorn's face seems to be only overnight. It is reported that with the May 28 new website online, the establishment of the 6-year video site removed the brand of video.

As you can see, landing page layout is similar to social networking sites such as Renren and Kaixin, and is featured as a "social networking site for everyone to make money", and "video" is only one of the choices that users have in the process of popcorn social experience. After landing the page shows that it has SNS features from the function, while the layout is more similar to the three-column structure of Sina Weibo.

The first page after the revision of popcorn (speed network with map)

It is understood that the popcorn network was founded in 2006, is the video sharing of new media sites, the site mainly includes video upload, video sharing, entertainment videos, beauty videos, funny videos. After the revision, only after landing to see users to share the video, the overall style is still the same as social networking sites, video sharing is only part of it. In this regard, popcorn related to the speed network, popcorn is currently mainly for the homepage of the revision, other aspects are still in the optimization.

About the reason for the revision, popcorn related officials said the main hope to broaden the field of development. In this regard, the Internet observer, speed network columnist Nerd thinks, popcorn transformation SNS is helpless is also wise, "video site now two formations have been formed, and the remaining video site for the sake of better development is bound to transition upgrade, otherwise will only be eliminated." Popcorn may be based on this idea of transformation, and the transformation of SNS website, is an innovation, but also a self redemption. It is reported that Popcorn has recently obtained tens other financing.

Social network rebate model needs to be observed

What is a social networking site where everyone can make money? Small series Landing popcorn Home, click into the "Money cheats" navigation signs, found that there are four of choices can help users "money, lottery, sharing, shopping malls and games", these four parts can earn popcorn virtual coins to exchange RMB. In this regard, the relevant owner of Popcorn said its main rebate model is to upload pictures, videos and other content to the amount of clicks to divide.

and whether the rebate of popcorn can really bring rewards to users is worth observing. In this respect, the nerd thinks, the rebate form is good, but the gimmick's ingredient is bigger than the reality, the present SNS biggest problem is the user stickiness, the popcorn if cannot solve this problem, may return to the current social networking site to face the user to lose the question, the popcorn this transformation idea is good, But the road behind the development still needs groping.

It is understood that, or video site when the popcorn was not clear because of business model was questioned, once faced with copyright, capital, layoffs and other issues, the development of the website also into trouble. Although it has recently received tens other financing, but fear has not found a clear profit model, the launch of the rebate program should also be the test phase.

In this regard, the index network editor-in-chief Mo that the rebate model in the development of the electric business has been lessons learned, in view of the habits of the people have not yet developed, it is difficult to return to the benefit and to share. and 4G Times editor of the City Yu think, this form of rebate can effectively mobilize the user desire, thereby increasing the user upload pictures, video enthusiasm. Compared with the long video site, which is plagued by the pressure of copyright costs, the model of UGC short video like popcorn and 56 nets will be more competitive in the future.

The video website socialization needs to explore the domestic user demand

Every thing has a different stage of development and dilemma, video site also, the transformation of popcorn site is only a microcosm of the entire industry. Faced with the pressure of internal copyright and the loss of users, they are looking for change, but change also means risk, how to maximize the risk reduction and find more new business model is the question that each family is thinking.

Every customer Prudential product CEO aging has said, innovation is constantly trial and error process. The transformation of video websites is also a kind of innovation, fortunately, foreign famous website YouTube has tried to integrate with google++ social. Domestic video sites can be used for reference, and the next is to adjust the strategy to adapt to the domestic environment. In this regard, speed network columnist Tao that for the domestic special environment, everyone is doing strategic planning, and now talk about who profits who wins is too early, but the big direction has been determined, is the combination of SNS, and concrete how to integrate is the key. He also said that SNS is a major trend in the future, not only the video industry, many industries are moving closer to this.

Columnist Nerd also thinks that no matter is everybody +56, happy + cool six 22 combination or this time the popcorn SNS transformation, all still is in explores the domestic video website Social Development Road, the success factor or will depend on these company's product innovation ability and to the user's understanding. In this respect, the speed network will continue to pay attention. (Wang Shu)