Positioning and strategy of title tag

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What is title? Popular saying title is the title of the page, you open a Web site or a page at the top of a line of text is the title tag, as shown

Title tag role: Title tag main role has two points, one is to tell visitors what the theme of the article, the site title tag tells the site what the theme is. The second is to search engine index, tell search engine spider what content is the theme of the article. In general, whether for ordinary visitors or search engines of the spider title tags are indexed to the role of the road, people on your site or article is interested in a large extent also depends on your title tag description effect. And for search engines will be based on this tag will be your site or article reasonable classification, so for search engine optimization, title tag played a big role.

How to use the title tag:

1. Uniqueness; Title tag must be unique, all the headings in a website should be distinguished, not repeatable, repeated titles will not seduce visitors ' interest;

2. Relevance; Title theme must be relevant to the content, the title of the site must clearly tell visitors what the theme of the site. The title of the content page must be tightly wrapped around the core of the content to customize, not to the text, which is irrelevant to the writing text is a concept. Take this article as an example, want to write the content is to tell everyone the role of title tag and use methods, then the content of the article must be consistent with the title. The search engine evaluates an article or a website quality when also will examine from this detail, because the search engine's work principle is imitates the person's use habit. Avoid trickery, or you can easily be punished.

3. The website title writes the rule; for example, XX engineering machinery Factory has produced a website, then how should write title label? Through long-term practice I think there are two ways to be better.

The first is to write about the core keywords directly with "engineering machinery" or "Engineering machinery factory" to tell visitors that this site is related to construction machinery. The previous article has said that potential visitors most concerned about the enterprise is product information, not the enterprise itself, if you have an understanding of your business will directly search your business name rather than search industry keywords. This is a lot of web site producers do not understand the real situation, only the in-depth study of the phenomenon of the people will understand the feelings. This also causes why many enterprises have made a website but can not let the site has access to the actual business of the root cause, is to ignore the visitor's search habits. Especially for small and medium-sized enterprises for their own reputation in the industry is not enough, how to quickly open up the market situation, it needs to use the industry generic words to enable potential customers through the product to find their own enterprises. This is a conceptual problem, putting the cart before the horse is ineffective, and many failed corporate websites have confirmed the problem I said.

The second way is to write: "Construction machinery, XX engineering machinery Factory", such title writing is also very competitive in the market, for search engines will also increase the weight of a certain keyword, and for visitors to clear through the title to know the real product manufacturers.

Title Weight criteria: I personally think is the word word/total word, like the first written method on the "Construction machinery" in this industry big word weight to 100%, the second method is to reach 72%, the result is in the ranking of the details you will be superior to peer enterprises, If the line is in the back of the peer site, that means other reasons. Because the most exquisite search engine optimization is the details, the details of the decision on a website success or failure!

Title Writing notes:

1. Avoid repeating superposition, for example, some laymen like to emphasize the title by repeating the method, so it is easy to be judged by the search engine as cheating, once the penalty has brought the bitter fruit is naught. For example, this method of writing can easily be judged by search engines as cheating: "Construction machinery, bulldozer construction machinery, excavator construction machinery, loading engineering machinery, small construction machinery, second-hand construction machinery, XX construction machinery". Such repeated keywords to write title is a search engine is very annoying, do not think you attract the attention of visitors, in fact, for such a long and repeat the title of the visitor is also very objectionable because the subject is not clear, the title of the previous article is the uniqueness of this is reflected in this reason. I have studied many industry rankings of good sites, only to come to the conclusion, and I maintain the corporate website is also the development of this strategy.

2. Avoid often change title, website title code after not easy to modify, if you often modify the search engine will think your site is suspected of cheating, it is also very easy to be punished. Some of the corporate web site defenders I've been exposed to have reported that regular changes to title titles are also one of the major causes of punishment.

3. Avoid irrelevant; this has been said in the previous, trickery is a cheating, whether the visitors or search engines are very hate this behavior, be punished is also taken for granted, because you this is fraud, it should be punished!

Generally as long as the following details to write the title, the Enterprise website basically in this regard even if the clearance, there are many other details need to be modified, we must step by step to learn and change!

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