PP Car rental: Rent a private car

It takes 6 years to complete a car rental in China, and the PP car rental is expected to take 3 years to complete. Article | Lixin pp Car "started out as a car rental service, but it does not provide vehicles, but through its own platform to connect the owners and tenants, private car owners can be used to effectively use unused resources, into revenue, and the tenant at one end can be cheaper, more convenient way to rent nearby vehicles. In the case of PP Car rental CEO Zhang Yijun, the car rental model will have a great impact on the traditional car rental industry, and even will be completely overturned. Subvert the traditional car rental model? Zhang Yijun that the traditional car rental companies quickly form their own competitive barriers and lead the premise that a sufficient number of vehicles must be purchased to make reserves. As the number of cities expands, so does the number of cars, and once the number of cars is not up to the pace of market expansion, the next development strategy will be affected. It can be said that the traditional car rental companies have the number of vehicles, to a large extent determine whether they can quickly stand out. And with the expansion of the number of cities, the cost of buying vehicles will also increase, which is a big test for traditional companies, there is no capital reserves of traditional car rental companies it is difficult to support this model. In addition, the traditional car rental companies in the car experience has a certain lag. Traditional car rental companies usually need to deal with three to four procedures to rent the car models that users want, such as the need to submit ID card, house certificate, driver's license, but also according to different models to pay a different amount of deposit. These links down, at least cost users more than half an hour. When users return the car, they need to fill up the petrol. The equivalent of a user to rent a car costs two parts, part of the car rental, the other part of the fuel charge. In Zhang Yijun's view, price "and convenience" are two important factors that users value. If these two factors are not in place, the car rental experience will be very poor. Using convenience "and price" to solve the user's pain point pp car rental through the platform to connect the owner and tenant users of the model, not only subvert the traditional car rental model, but also to promote the effective reuse of social idle resources. Said Zhang Yijun. If the traditional car rental companies through a large number of vehicles to build their own competitive barriers and expand the market Size, then the PP car rental is through the platform to complete the task of the way. One end of the platform to connect the user, the other end of the private car owners, and as the platform continues to be improved, pp car rental will also be linked to the future Third-party leasing company, so that users can not only rent a private car, but also to lease to the third party vehicles. Users can simply open the app installed on their mobile phone, and they will be able to rent the car from the app's location function to their nearest and most suitable vehicle. This approach not only reduces the time cost of renting a car, but also rents 30% cheaper than the traditional price. and convenience "and price" is the user value two factors, pp car rental platform can be said to be the perfect solution to the user pain point. Zhang Yijun said that the current PP car rental platform turnover rate has reached 50% monthly. If you follow the current platformMonthly growth rate, by the end of next year, the PP car rental platform turnover will reach the volume of the annual volume of China Car rental. The latest prospectus for China's car rental shows that its total turnover in 2013 was 2.7 billion yuan, with rental sales accounting for 81.7%. If the China car Rental 2013 rental Services trading revenue, by the end of 2015, the PP car rental platform turnover of at least 2.2 billion yuan. It takes 6 years for a car rental in China to be completed in 3 years. At present, pp car rental services have been covering the country's 12 mainstream first-tier cities. In the next year, the PP car rental will focus on the two or three-line city, Zhang Yijun to set their own goal is 30〜60 between. As the number of platform users and owners gradually increased, car rental frequency increased, the relationship between users and owners become more close, from the relationship between strangers evolved to friend relationship. This is the first value brought about by the idle resources of society. Another value is to reduce traffic congestion and environmental pollution. The PP car rental model itself is in the promotion of private cars idle use efficiency, and cultivate the user car rental habits. Habit formation, also reduces the user's car-buying probability. "Always have a sense of crisis. PP Car rental for each of the vehicles into the platform has a strict audit procedures. Each private car before the platform, the company will send professional staff to verify the owner's personal and vehicle information, in line with the audit standards of private cars can be formally settled into the platform. At the same time, the staff will be in the approved private car installation of a smart box equipment. This box mainly plays two roles, one is GPS navigation, the other is the smart key. After the user successfully about the car, through the smartphone can control the opening and closing of the vehicle. Zhang Yijun said: In the Peer-to-peer car rental industry, pp car rental is the first to use the technology start-up companies. The reason is that PP car rental as the pioneer of the industry, regardless of technical reserves, financing, market size of which dimension to consider, are in the leading position. The company has more than 600 people, most of them technicians. In order to ensure the company's leading edge in the industry, Zhang Yijun said that the PP car rental will always maintain a sense of crisis, because the crisis can continue to produce the momentum of progress. In order to further enhance the Platform service experience and guarantee ability, pp car rental and the Chinese insurance cooperation, jointly designed a peer-to-peer products to ensure that users and private car owners of property and personal safety. July 22, 2014, pp car again and go to where the net, such as home, auto, the map of the gold and other cooperation. In the PP car rental joint founder Wang Jiaming, the company's initiatives are ultimately aimed at improving the platform service experience, so that users and owners enjoy the PP rental better services. Zhang Yijun Talk about entrepreneurship Q: What qualities do you think are most important to the entrepreneur? A: Stick to the power of "believing in persistence". Q: What are the main factors determining the success or failure of a business? A: Never give up. Q: What is the biggest motivation to support you when you are in trouble? A: Recognition of the long-term value of what you do. Q: Entrepreneurial process for youIs it happy? A: Entrepreneurial process is happy, because it can create lasting value for users and society, make the future better. Q: If you fail, will you choose to start a business again? A: You will also choose to start A business. Q: How to look at the competition in the field? A: Welcome to follow up to help us educate the market. But our team goal is to ask ourselves to be the leader at all times, which means that we have to pay more costs, and we are pursuing the greatest recognition of users and society-this is what we do the driving force of PP car rental.