PPG Series Talk about the second: Fast brand can be how fast?

PPG Series Talk about the second: Fast brand can be how fast? &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; full Gimli/Wen

The title of   Fast brand is very good and powerful.   So PPG is not a fast brand? How fast can a fast brand be? Is there a shortcut from fast to faster?   Even if PPG was "accidentally" hit a down, PPG did not "accidentally" to calculate the fast brand. It is a case of a better answer than Samsung Electronics, Sony Ericsson, Apple, Motorola, Google, EBay, BMW, Starbucks and Ikea, "How far away from the unknown to the famous brand?" "Can better explain what is different, what is called a cool brand, what is called the Force network, what is called creating a unique experience and what is called Light Company, what is called the Blue Sea, what is called the use of traditional media ... It's all because PPG in less than 2 years, PPG sales soared 50 times, daily sales of 10,000 shirts, and even more than the shirt sales boss Youngor, and the key is PPG created a precedent: not only found the men's shirts and even the blue Sea of apparel industry, Show again the great potential and limitless possibilities of the business-to-consumer. Just as there was no Alibaba ten years ago, five years ago no Taobao, three years ago without PPG.   Specifically, PPG's fast brand is not PPG fierce hard to hit the number of ads, advertising is only the surface of the means, but the long-term investment of the brand, but PPG behind as a pioneer of the meaning of its fast brand connotation of the real support-it found a blue sea, It turns out that selling shirts online is not only a business but a big business that can change and create a lifestyle, and there are countless other adopters following it.   So now soar ppg, as a fast brand can also how fast? Is there a shortcut from fast to faster? There is no doubt that it is tempting to be quick, but the question is: not how fast, but how fast, business is not fast. As early as a few years ago, the domestic mobile phone industry once brilliant, TCL, Lenovo, Konka and many other electronics industry giants have joined in to get a piece of it. But with the development of the mobile phone industry and consumer preferences change, the domestic mobile phone industry is declining, before entering the mobile phone industry, the electronics giants are all drubbing, leaving only a devastated. This is far from a hurricane of the era, you look at the web2.0 from the restless after all did not become a real revolution, countless web2.0 factors can not grow independently, although it is just as a timely spa moisturizing the Internet more see the huge body.   So, at this stage of PPG I am afraid no longer. Just like YouTube was set up in early 05 and sold to Google 1.65 billion dollars a year later, fast enough. But soon? where？ Fast Brand is the most worried about the subsequent weakness, fast brand the core is how to continue to exceed people's expectations. PPG's rapid brand creation, with many later joined, PPG can continue to rely on advertising to defend its brand, run to win the market? At this time, the phaseFast brand, believe that fast brand is slow brand, rather than believe the brand behind the password or brand of the engine: entrepreneurial history, creed, emblem symbol, ritual, opposition camp, magical terminology and leaders. For example PPG's magical term "yesppg", such as Carris emblem symbol "Order Hotline: 4008205173-I want a shirt."   PPG should forget fast brand myth as soon as possible, and work hard for brand value-added such as enhance the user experience, investment Word-of-mouth marketing, especially to strengthen the supply chain management, and so on, PPG to do still have a lot of people asked whether PPG will "its Xing also Bo Yan, its death also suddenly Yan"? I think prophecy is a very funny thing, this is a rapidly changing era, we have been difficult to make predictions. "We do not believe that the subprime market will have a serious impact on other sectors of the economy or the financial system as a whole. "This was released on May 17, 2007 by Ben Bernanke, the Federal Reserve chairman, but 3 months later, the global credit crunch erupted." In short, I hope in ppg "teng body turn to feel three days near, lift foot back to see million ridge low", continue to lead the men's shirt industry, I also hope in Carris, "Mountain, the gallop without saddle." Look back, three feet from the day three ". The end of PPG will belong to PPG, but in the rapid expansion of PPG behind, must face the supply chain dilemma. See the third of PPG Series: The War of supply chain management in PPG