PPLive and Sohu Video drift away, Tao said has been the investment intention

Archie Art Acquisition PPS announced news has been two months past, about 360 of the rumors of Sogou has become more and more real, but PPLive and Sohu video went farther and deeper into more mergers and acquisitions gossip. PPLive CEO Tao to Sina Technology, said that starting from the beginning of the current round of financing is still in progress, "has received a substantial investment intention", and still tend to independent development.

With Sohu video drifting away

In May Archie announced the acquisition of PPLive several days later, Sina Technology has communicated with Tao, for the outside noisy dust on the Sohu video acquisition pplive, Tao only to "both sides have contact, now talk is too early" faint belt, more emphasis on independent development, two months later, PPLive has been with Sohu video drift away.

Sohu CEO Charles Zhang said in a recent media interview that the original plan to split Sohu video stopped, Sohu video will be in the group's resources for development, which also makes Sohu video and PPLive merger increased a layer of difficulty.

In addition, according to Sohu Video insiders revealed that the merger of PPLive only in the enthusiastic promotion of Zhang, and Sohu video top and not too much enthusiasm to promote, one of the most important reason is how to integrate, integration after who do the leading?

This is actually let pplive and Sohu video very difficult to come together, in the Archie of PPS case, PPS high level of all cover, the right to speak to Archie art. But backed by soft silver Sun Justice PPLive, it is difficult like PPS to give up the right to speak, and this to the great value of the video business of Charles Zhang, is also an absolute guarantee of control.

And for Charles Zhang, once almost had a better choice: a stake in the merger of the love of Qi Yi and pps, against the Common market enemy Youku potatoes. According to Sina Science and technology, the above scheme is originally Baidu purchase Sogou when the associated transaction, but was Archie Art CEO Gong against, and Baidu bid Sogou has been seen as "bidding", three video company joint concept also nothing.

On the other hand, although Zhang's public said "Sohu does not need because of the acquisition and sell Sogou", but the acquisition price has been the focus of negotiations, especially the 370 million U.S. dollars in the price of PPS, has been rumored to PPLive "sitting on the price", the delay in prices and Sohu can not reach agreement.

Tao says he's got an investment intention.

In fact, starting from the beginning of this year, PPLive began to seek a new round of financing, while Archie the PPS event, let the market environment changes. According to Tao revealed, in Archie Art just acquired PPS, regardless of investor or company psychological factors are very impetuous.

For example, there has been a serious controversy at that time, should be maintained independent development, or should find a "godfather" to Do "Fu II", "but now has slowly calmed down," Tao said, "pplive at this stage still more want to be able to develop independently."

Previously, according to Sina Science and technology, PPLive intends to issue bonds, the Tao Chuang to recognize, and said these are short-term project-type debt, but small scale, belong to the conventional financial leverage model, used in STB, film and television investment projects above.

As with the previous communication, for the external disclosure of mergers and acquisitions and all sorts of matters, Tao not a positive answer, only that this round of financing is still in progress, "we have received very substantial investment intention." At the same time, Tao said, the current pplive more hope that the introduction of strategic resources to achieve in the highly competitive video field of "differentiated" development.

It was also recently reported that SoftBank would split the PPLive sports section and introduce investors such as Zhu, hoping to sell it in such a way. But Tao denied the matter, saying that there are already investors willing to invest in sports, but there is no intention of splitting the pplive.

Son, a key figure portrayed by the outside world, Tao to communicate via email and communication tools, and son is busy buying the third largest mobile operator in the US for the time being, with little regard for pplive.

According to Sina Science and technology learned, and Sohu video progress slowly at the same time, PPLive also frequent contact with other companies, not long ago on the spread of Suning easy to buy, Alibaba hopes to merge or investment PPLive news. However, according to media reports, although Suning intends to enter the field of online video, but because the two sides of the stock index has a big difference, has stopped negotiations.

Alibaba, there are insiders revealed that there has been contact with PPLive, but there is no final results.

In Tao words, sometimes do business in addition to EQ, IQ also need to have "bile quotient", and pplive future direction of capital is still unknown.