Preliminary estimation of the channel advantage and marketing value of the micro-letter

will be able to attract a lot of business concerns, especially small and medium-sized enterprises; In addition, with low-cost resources of the idle people are not a few, these people also become a micro-trust friend Circle Marketing main force. But how long can this marketing be?

Micro-Credit marketing Baidu Index has long been maintained in more than 2000, and Baidu search micro-letter marketing can also find the search results page The forefront, unexpectedly has 6 to 8 micro-credit Marketing website. This is generally only in the fiery field of profiteering can appear in the micro-credit marketing keyword above, enough to prove the current popularity of micro-credit marketing.

As the number of users in the micro-mail is increasing, many industry marketing Daniel has long been committed to micro-credit marketing or micro-credit marketing training, and to make or cultivate a number of successful micro-credit marketing cases, micro-credit marketing also foot the mainstream social media changes in the tide for many people or enterprises to bring considerable business returns, Finally, under two infections amplified the actual value of micro-credit marketing, resulting in another marketing training outbreak period.

Last December, sand (micro-letter Itshayan) a "micro-credit Marketing training disorder" article, exposing the micro-credit marketing training industry in some of the shady. With many practitioners of micro-credit marketing training industry to further real reports, micro-credit marketing has declined in the beginning, the user of micro-credit marketing to understand the continuous strengthening of micro-credit marketing training bonus period has passed, but still can attract a lot of users. The author yesterday evening on the way home, heard two women directly on the circle of Friends of micro-credit marketing dialogue, in the sigh of micro-credit marketing penetration so deep, the author is also thinking about a may have been commonplace question: why micro-credit marketing will be so hot? Let me talk about my opinion:

Successful micro-credit marketing case marketing efficiency

Marketing training industry to develop, it is indispensable to find or even produce corresponding successful marketing cases. In some successful micro-credit marketing cases, micro-trust has two-D code fast scanning and location-based location based product features, can facilitate local businesses in the new channel to obtain new customers, such cases whether or not have a sufficient number of successful cases, from the channel Advantage and marketing value of the preliminary estimate, will be able to attract a lot of business concerns, especially small and medium-sized enterprises.

The development of small and medium-sized enterprises, internationalization is too far, the national is not too realistic, most of the choice from the local can rely on connections to find acquaintances to expand their business to start efforts. When they open up the local market, they need to spend more manpower and even material resources, if there is a proven more reliable new channels in the maintenance of small and medium-sized enterprises to carry out local business, many small and medium-sized managers will also be not expensive to invest in the front, start to try. With more and more successful marketing cases, the micro-letter construction of local marketing familiar with the functions of integration, less investment, better results, it has become a micro-credit marketing to achieve greater results of the basis.

Individuals want to use unused resources more effectively

As a micro-credit marketing training customer users, in addition to a large number of small and medium-sized enterprises cultivated marketing personnel, there are many individual users. On the way home I heard the two ladies on the micro-credit marketing dialogue, and then with them a certain exchange, learned that one of the girls want to do business through the micro-letter marketing intention, is to use the unused resources more effectively.

The lady who first offered to sell diapers on a micro-letter was a young mother. His brother sells diapers on the shop, small scale, is two well-known diapers agents. The woman, who asked for her friend's opinion, said she had already greeted her brother, and her brother had promised that the woman would not hoard the goods and that someone would buy diapers and go straight to their brother's.

In addition, the woman also explained that he is a few of Changsha mother group active users, and that this micro-letter selling diapers is mainly to do local customers, do acquaintances business, a two, two pass 10, wildfire, hundred chuan thousands. With almost negligible costs and a lot of unused resources, the woman could have tried to sell diapers in a micro-letter, but it might not be as rosy as she thought.

Hands have low-cost idle resources, a few people, in the renminbi more and more worthless, the cost of living has become more and more high, many individuals also want to use unused resources more effectively, which gives micro-credit marketing training provides a very convenient penetration opportunities.

Enterprise level, the domestic small and medium-sized enterprises, the individual level, hoping to earn more money, hands also have a certain amount of idle resources are also many people. Some of the needs of this two large user community (increased efficiency, access to more business interests are more or less satisfied with the micro-letter, understand the human nature of the control of the marketing of the big God, how can not fire micro-credit marketing, let their pockets again muster up a little?

Micro-Credit marketing training in the dividend period has tended to end, in the future for some time, rely on the flicker of micro-credit marketing training instructors will not be so popular, the micro-credit marketing training industry, a handful of boutique micro-credit marketing training team will occupy most of the market share. This is as hot as the 2013 media Circle, very similar.