Price-performance advantage no longer "rebels" millet what?

"Millet, born for a fever", perhaps should be changed to "millet, for the Myth of life."

In just three years, Millet has created one myth after another.

From half a day to book more than 300,000 units, to 5 minutes 300,000 units sold out, to 59 seconds of light sold out ...

The announcement of the Conference received 200 million people's attention, the "creation" of the myth will undoubtedly need a lot of courage.

July 22, Millet technology in the official online launch of the "2014 Millet Annual Conference broadcast", "smashing golden eggs" activities, according to the top of the live Web page red bold Figure tips, a total of more than 200 million people online watched its press conference, replies more than 200 million.

However, "the first financial daily" reporter in the third party Web site, the millet site in the 22nd ~ 23rd of the True PV (traffic) data only in the million-level, if assigned to the live site, its true PV only in 100,000 magnitude.

"We didn't say our PV was 200 million times. "Millet science and technology in response to the" First financial daily newspaper reporter said in an interview, every look at a picture on the record of 1 people, and the reason is not according to PV statistics to watch the number of visitors, is to enhance the "user experience."

Data doubts

According to the official statistics of millet, as of July 23 16:10, "2014 Millet Annual press conference Live" online watch has exceeded 200 million, reached 213746561 people, comments reached 201,070,469; and July 22 16:10, Millet Official statistics of the viewing data for 106220494 people, the comment data is 95,994,217.

This means that within 24 hours, online viewing of millet statistics has increased by more than 100 million times, adding more comments than 100 million.

The online live page, Millet also launched the online "Smash golden eggs" activities. The activity time is July 21 ~7 month 22nd. The rule of the activity is, every comment once, the user will get a chance to hit the golden eggs, smashed open "golden eggs" may be provided by the prize millet.

According to the Millet official website data, within 24 hours, participate in comments and hit the golden eggs more than 100 million netizens.

However, "First financial daily" reporter found that the third-party traffic statistics site data and Millet official website of the above data exist "order of magnitude" difference.

According to Alexa July 22 statistics, Millet official website (www.xiaomi.cn) daily average number of access to IP (week mean) is 780000, daily average PV (week mean) 4680000, in the past one months, the daily average number of millet access IP (monthly average) of 657000, daily average PV (monthly) 3285000. July 23, Alexa to Millet official website statistics basic and 22nd flat.

IP number, refers to an IP address of the computer access to the number of sites, because this statistical method is easy to achieve, is usually a measure of the site traffic important indicators. PV refers to the number of pages to browse a Web site, because each individual IP users refresh every time the site will add a PV, usually the number of IP to measure access to a site more credible.

According to Alexa data, Millet official website Total station traffic more than 80% from the Millet Forum (bbs.xiaomi.cn), from the two-level domain name static.xiaomi.cn traffic only accounted for the total station traffic 2%, and "2014 Millet annual press conference Live" The page is based on the above level two domain name. The PV quantity contributed by static.xiaomi.cn is at 100,000 orders of magnitude, based on the daily PV calculation of 4680000 in the past week.

In addition, the reporter also through the webmaster's home (Chinaz) to provide "Webmaster Tools" query to, July 22, Millet official website Total PV number of 936000, access to Millet official website independent IP number is 156000. Over the past one weeks, the figures have not fluctuated much in general.

This data is refers to through the Baidu Spider crawls the website link. "A Web technician told the reporter, can also understand that through Baidu for the Millet official website to take the flow, is its total flow of part, but Baidu traffic is also reflects a website traffic index."

In addition to the three-party flow statistics site data, millet itself forum information is difficult to support the "over billion watch" statistics.

According to Alexa data, Millet forum to support the Millet official website 80% traffic. However, according to the Millet Forum itself statistics, July 22, the number of Millet forum attendance only 150099 people, as of 23rd 15:50, the Millet Forum 23rd attendance Number of 108680 people, the history of the Millet Forum in the highest daily attendance of 348219 people.

"The first financial daily" reporter according to the Millet Forum data statistics found that as of 22nd 16:32, Millet Forum home page article cumulative number of clicks for 1040351. As at 16:46, Millet Forum Home number of replies is 41846, the number of attendance is 102140. The number of billions in a single day is not at an order of magnitude.

In fact, the 22nd Millet Forum hits the highest number of posts history cumulative clicks 576,978 times, the number of replies 19,792 times. 21st ~ 22nd, the post is also "2014 Millet Annual Conference Live" online viewing entry posts.

According to our correspondent observation, the above data has been maintained high-speed, uninterrupted growth, even in the night is considered inactive time, the live online viewing data also increased by about 25 million. and 22nd 23 o'clock ~23 Day 9 o'clock, online watch the "2014 Millet Annual Conference broadcast" of the number of users from 172814695 to 197209860 people, "hit the Golden Eggs" from 155025940 to 177734468 passengers, even at midnight 3 points, 20 minutes also increased by 600,000 people to watch.

"The figures are too exaggerated to prove. A person who has long been concerned about Millet told our correspondent yesterday.

Marketing Tools

"Data" has always been the main marketing tool of Millet. On the personal microblog of Millet founder Lei, since August 17, 2011, at least 9 of Lei's 24 tweets are talking about the output and growth rate of millet mobile phones and televisions. September 7, 2011 of the microblog will be sold out time and sales associated with--two days sold out 300,000 units.

Millet official micro-blog, "Sold out" the word appears more frequently. According to the "First financial daily" reporter statistics, "sold out" in the millet related products in the micro-blog appeared more than 30 times, its "sold out" time from the Lei calculated from the day to the minute or even in seconds to statistics. "3 minutes 26 seconds sold out", "59 seconds sold Out" ...

By the "hot" scene to attract and onlookers of users, have experienced the "out of stock", "sought-after". Software manufacturers and investors from the LEI, in the study of the charm family model, resolutely stepped into the mobile phone field, also borrowed from Apple's "queuing" mode.

However, whether the millet product is really so hot is difficult to confirm, in the past, there have been people to the millet sales data raised questions.

As early as in August 2012, a media from the Millet foundry "WA tatsu" daily average capacity and distribution party "such as wind Tatsu" distribution situation, said that the real data of millet sales and publicity of the 3 million sales volume is far from the difference. In addition, the Millet official website at that time more than 200,000 of the daily average IP, according to the number of conversion rate of the electricity quotient 2% calculation, millet at that time daily sales only 4,000 dozen, and "Ying-da" capacity in line.

In the past, Millet has repeatedly claimed because the user visits the official network into paralysis, but hundreds of thousands of of the flow can let the millet website paralysis, has been questioned. In some people's eyes, Millet creates a selling illusion in order to achieve the goal of hunger marketing.

Millet TV first round of snapping up the day, it is said that the first 3000 units in less than 2 minutes "sold out." However, this time a technical user snapped up the code of the page, said "snapping" button did not post request, and directly generated the "Sold out" page, regardless of the click results are "sold out."

The millet company responded that it did divert traffic by "reducing server pressure" but there was no "fraud" or "cheating".

The growth of millet, similar to the above questioned the "data fraud" sound has never been interrupted, but in the end these voices are in the Lei "rebels" Halo was buried.

Lei has said that the success of millet, the composition of luck accounted for 80%, largely because of the 3G intelligent machine to replace the air blower. However, Lei also admits that if there is no such a wave of change, millet mobile phone may be in the market to obtain a certain volume of sales, but it is unlikely to become the current millet.

Now, the mobile phone market to 4G replacement 3G window period. But this time, the millet mobile phone has gradually lost the past cost-effective advantage, facing the Thousand Yuan machine market many domestic manufacturers to join the competition environment, in the 4G product launch speed, Millet has not yet launched a complete support for LTE 4G mobile phones.

The July 22 press conference scene, Lei not for the new Millet 4 "run points" (through the relevant software to the mobile phone performance test), but through a larger length of "a steel plate art trip" story. However, in many mobile phone, the use of Millet 4 "austenitic 304 Steel Plate" and its technology is not fresh, and relatively low cost.

Faced with a variety of adverse factors, lei through the conference to let people revisit the history of the best-selling "data" products. At the same time, through the launch of the online broadcast of the "digital" myth to show its still "prosperity" side.