"Price war" or the ultimate way to achieve the end of the electric business War

The Beijing-East Challenge, Suning, Gome, when the challenge of "super Quarter clearance price war" only maintained 3 days, other electric dealers live live price reduction data is outrageous, only 4%-6% of the commodity price reduction, and the mall product differences are too strong, no contrast does not say, is the merchant inventory cleaning goods, This makes the netizen's serious feeling be fooled.

As the opinion leader, a few big electric Shang public hawking, but after the momentum of the practice makes people can smile, everyone feels fooled, and rational can not say, you fight but let consumers suffer, and more uncomfortable is a few electric dealers are all "Maixiao not sell meat", big open check, let the said smallpox is not moving gun.

The final results of the media is said to be Liu, it is said that its lines than Oscar-winning speech more touching three points, at the same time, other electric dealers have to do, like before the lines, wait until the host point to Beijing East after the name to complain. This show down, then give netizens another impression, that is a group of cheat, do not know Ark son to fight to Sohu Weibo is not to avoid this event, but if come back to fight against, first of all will be knocked off this false to cathartic.

The end of the ending is related departments involved, after the investigation rather serious qualitative for the "malicious competition", but since the line after the Beijing-East began the price war, why at this time the qualitative? This one from the "micro-bo Hawking" to "pseudo price war" to "the Star speech" and then to "malicious competition" drama, it seems that the script is written in advance, until the right time to take out the performance, now it seems that the movie star strength is not bad, all the performance of the commendable.

Media on the brewing has been long enough to comment on the war, the author does not make much discussion here, but still let some not very mature views want to discuss with you, I hope you can see after the special mercy, do not shoot too many bricks.

Why don't electric dealers make money? Is the electric dealer really desperate?

Does the electric dealer really not make money? I think that the electricity business is not not to make money, but in the overall situation of burning money, people are confused. A few years ago, when the electric dealer was hyped up as a golden treasure, from investors to entrepreneurs, no one is not see the value of the electricity or the development potential, so what angels, what groups, domestic funds, foreign funds all stationed into the Chinese electric Business circle, it is the influx of these funds to let the entrepreneurs began to change impetuous, In the face of many rapid registration of the company, everyone can not be calm, rich in, there are shareholders, do not burn money and how to earn money, so, the next thousand-group war, the real winners of the few electric dealers, but those who do the promotion of enterprises in the process of activating and rising.

It is not so much the ethos of the industry that fuels the arrogance of entrepreneurs, but rather the investment that is too easy to induce the manager to inflate the heart, there is no easy to get the VC, any business also dare not to burn money, and can not afford to burn. But are investors wrong? The nature of investors is to explore the value of the future, they smell the taste of the electricity quotient, naturally pour into the full force to join in a piece, even if the broken head to enter the circle. Thus, in the face of a fire in the mess of the industry, investors are also more and more fanatical to calm.

Can electricity dealers make money in the end? That's for sure. Now the enterprises engaged in overseas trade, which is not rely on the electricity dealers to achieve it? Although the way is somewhat old, may still stay in a long time before the start of the email push, MSN Mass, but it is these simple ways, each year to create hundreds of billions of wealth, and then look at the situation of domestic electricity, really let a person tangled, theoretically all the ways of profit than the Simple Mail marketing, Are those profit models wrong? Not also, but the situation they face is different, every business that has entered the electricity business in recent years faces thousands of rivals, and it is certainly commendable to have been hit by thousands of rivals who have been able to remain sober and flexible in the tide.

If the electric dealer does not make money, after this round shuffle, certainly does not have the electricity trader's person, then the market will have a chance, and certainly there will be a development; Similarly, tens of thousands of traditional manufacturers still have the demand for the development of electricity suppliers, if the electricity business is really such as some entrepreneurs say not to make money, then what is the significance of the development of electricity business? The trend of Internet electric power is obvious to all, is it possible to be regarded as the reverse day? To now also do not see has realized the dealer in turn to give up the electricity quotient to main line market.

Therefore, some people ask the electrical business has the potential to dig? Whether it is the world Electric Business Research organization or the China Electronic Commerce Research Center, in recent years, the published data of the electric quotient is increasing year by year, which means that the electric business continues to develop, how to say that the electric business has no potential? Moreover, there are so many industries are actively exploring the opportunity of surfing the Internet, how can there be no development potential? Again, the State is actively promoting the progress of the three-net integration project, which will be close enough to the electricity dealers, and how dare they say that the electricity dealers have no potential? The potential of the electric business is absolute existence and is huge, wait for the electric business industry reshuffle, in the future there will be more opportunities for knowledgeable people to dig.

The domestic electric dealer should be a kind of electric quotient with social characteristic

Amazon China President Wang Hanwa said the price war abroad will not "empty gloves White Wolf", it is a long time to prepare a perfect plan to put enough goods and low price for people to choose in enough time, so that people enjoy a "value experience", so it can be called "value war, This approach does not reduce customer loyalty.

But this is not a very easy move at home, on the one hand is the development of E-commerce in China late, many people, especially the beginning of the online shopping people do not understand the real sale of the network and the edge of the "price war" difference, poor ability to distinguish, too blind to believe that the net purchase price low argument; Mall continued to reduce prices and promotions do not have the support of suppliers, so that the price war can not last long, became a trickery furnishings. In this way, the domestic price war has become a gimmick, a two times can, more than a few times to believe that the damage is the image of the mall, probably a lot of people are difficult to accept suning, gome such old electrical mall will be so "treacherous", it is difficult to understand.

At present, several major power companies to lead the price war, on the one hand, reflects the industry recession, but also reflects the cruelty of competition in the industry, big businessmen even so, small business sentiment why? The author thinks that the domestic electric business has not yet explored a sustainable development of the right path, before with the electric business environment is not suitable for the operation of the line, the understanding of the business and investors to the transition enthusiasm of the investment in which, after a period of time after the bump, a period of time can not find a more appropriate route to go, There is bound to be an immediate situation.

After big events in other areas of the domestic Internet, people's thinking is easy to move closer to a higher level, such as in the "Triple network integration" under the environment, the video site began to integrate remodeling, wire merchants have been restructured 2 years ago, a similar situation and many, then in the "Internet of Things" By the state as a key development projects in 2012, the domestic electric chamber will not be in the future to take the same integration route?

Therefore, the author believes that in the near future there may be such a situation, that is, under the auspices of the senior management, the final in the electric power business will be in the competition to be merged into different development direction and the characteristics of the electric business, or the category mall, or vertical electric business, or line online under the run, It is also possible to transform logistics.

Domestic E-commerce in the experience of learning from the west, although the market economy under capitalism advocates free competition, it is more likely to have "trusts", which is the inevitable result of competition. On the other hand, when these big businessmen appear, they form their own operating routines, forming a more vigorous competition, more conducive to the virtuous circle of the market.

According to this situation, the current domestic competition in the merchants do not have enough strength, the natural conditions in the short term to form mergers and acquisitions, if you want to solve this vicious competition, only to close the department to come forward, to promote the cooperation of some businesses in order to form a benign competition situation. Therefore, the domestic electric dealers at this stage is suitable for the rich Chinese characteristics of the electric business, or will be more than a failure, the entire industry will fail.

"Price war" or the ultimate way to achieve the end of the electric business War

Do not know if there is no one to pay attention to Jingdong Mall, from the history of the Beijing-East network can see a fact, Liu Price war, a mess is 8 years, at the outset by peers as a spoiler, low-cost competition caused the industry confusion, resulting in many shopping malls are difficult to sell goods, can not be profitable or even closed. Of course, the reasons for the failure of the mall can not be attributed to the east of Beijing, which is closely related to the fierce competition in the whole industry environment.

Regardless of peer criticism or outside cynicism, but there has been no relevant departments to adjust this situation, not to talk about regulation or punishment. Of course, this has a certain relationship with the imperfect of industry regulations, even the regulatory authorities can not rely on regulation to achieve regulation, and neither the "Protection law" or "economic law" can not fully limit the various acts, but also irresponsible to this illegal behavior to open one eye.

Another possibility is that "intentional permission". As the story goes, sardines are very easy to die in transit, and then someone came up with a way to put a few pike in the car where sardines were transported, although sardines were eaten by the pike, much less than those who died without pike. I think, speaking of this, we should understand what is the reason. This reasonable permission can break the deadlock of calm, which can lead to a new situation, the more internal metabolism, the whole will be more and more healthy.

So, when the mouth-fights started, I think of the integration of China Telecom and the combination of Youku, or in foreign countries, especially in the country, when a certain degree of industry development, it will be forced or behind the people really do not look down or the final act of careful planning finally appeared, The relevant departments will stand up and publish the policy, then a series of legal integration, and then to a "everyone" agreed to the direction of development.

So, we now see the price war is just doing cosmetic, when this form developed to a certain stage or suitable for further action, it is very likely to appear before we predict the situation, but the specific will be what kind of situation, I dare not to the conclusion. If it is happened is the author of one of the predictions, the author is likely to just laugh, perhaps more strength to continue to pick up the pen to further predict the development of the electrical business.