Price War home Appliance manufacturers ' interests are affected

For the Beijing-East and "US-Soviet" line showdown, whether it is the price war itself, or price war, home appliances manufacturers benefit will be affected. Home appliances manufacturers should find ways to sell online, thereby stabilizing profits.

The price war has attracted the peripheral electricity merchant to participate, including the millet handset, the Xun net and so on also takes the opportunity marketing, simultaneously also has attracted many spectators, these for the electricity business competition price excited spectator will become the consumer carelessly.

This price war, the warring parties are very lively, are promised lower than the other price, if according to this logic, may appear 0 price products, but yesterday, commodity prices show that the length of each family, there are also the rise of individual commodity prices. There were onlookers who exclaimed that it was a network marketing that was good for all the electric dealers.

Most importantly, the price war, which attracts a lot of attention, continues to change consumer shopping habits, and more consumers are attracted to the Web platform. This process has been developing rapidly in recent years, and the background of this price war is that more and more consumers choose online shopping. For example, the first half of this year, Beijing and east to achieve 22 billion yuan sales, an increase of 120%, and Suning appliances (002024, shares bar) the same period of sales of 47.2 billion yuan, only increased by 6.69%. At the same time, the real store rent rose led to a decline in profits, Suning and Gome were forced to transfer to the electricity business, and the original pattern of conflict. In addition, after many years of high-speed growth, home appliances unsalable, only to reduce prices to promote sales.

Jing-dong undoubtedly occupies an advantage in the electric business, Suning and Gome are new to join, it will take some time to become a strong Beijing-east rivals. Regardless of the result, the electric business will become one of the mainstream models of home appliance sales.

When Gome and Suning dozen price war, rely on is desperately depress factory ex-factory prices, now will undoubtedly the old tricks, this way in fact let home appliances manufacturers very tangled, this is like other people hit visibility, let their own bleeding, home appliances manufacturers do not want to offend a party, also do not want to lose money.

Before, although Gome and Suning almost unified home appliance sales market, but different stores, the region's home appliances price difference is not small, manufacturers can use asymmetric information profit, and if all turn to online sales, price transparent and easy to compare, home appliances manufacturers profit must be squeezed.

It should be said that home appliances is a small number of inflation in the background did not increase the price of one of the goods, the industry full competition, standardization is the most important reason, full competition to make the industry no profiteering, and standardization allows manufacturers to reduce costs through large-scale production, but also make consumers easier to compare and free choice

Future appliances manufacturers want to maintain profitability, should be as personal as possible, thereby increasing the type of consumer choice. Like clothing, despite full competition, businesses can still rely on personalized style to make money, the cost is not the decisive factor. But it's easy to say and hard to do.