Price war into marketing tool

The most brutal price war in the history of the electric power business has sparked concern in the nation's netizens. However, in Beijing-East, Suning, Gome and other electric dealers two days after hand-to-hand combat, netizens did not usher in real benefits, out of stock, the price of the first price and so on a variety of gimmicks to make netizens complain about prices. During this period, the various enterprises to borrow price war, let people have to admit, price war has never been a marketing tool, regardless of how the electricity dealers make the price of the promise of how tempting, are in for their own business to make a yell.

There are business rules and morals, though in business. This is not, the Ministry of Commerce has also spoken, is concerned about the price of electricity dealers progress.

A new electric dealer is involved.

Stir up this electric quotient price war of Jingdong is still topic center, CEO Liu yesterday on Micro Bo put material, "No patience with suning 10 yuan 10 yuan Price, 16th 11:00-12:00, direct distribution of 2000-300 and 3000-500 of the Big home appliance coupons, The equivalent of 300-500 yuan per piece cheap, step! In addition, has been in the 8 14 after a single user, whether or not payment, will receive a certain amount of compensation! The war with Su Ning is early! Please go to Weibo to receive! "For many consumers to reflect the shortage of the phenomenon, Liu commitment to the shortage of goods before September 15, all procurement in place, and, after the issuance of coupons, Jingdong will still be closely eyeing the price of Suning." From Liu's microblog speech, its and Suning's on the pinch will be a lengthy battle.

Beijing East Focus Firepower war Su Ning, other electric business also not idle. has been a high-profile response to the price war Xun finally can't restrain, yesterday announced will be scheduled to start on September 11, 300 million yuan to let big promotion to August 16, formally joined the battle. Xun network staff revealed that from yesterday 4 o'clock in the afternoon began overnight inventory, all personnel overtime production project, for the promotion of more than 5000 kinds of goods, including more than 65% of the large appliances, 80% mobile phones, 70% of the digital equipment is lower than jingdong and suning prices. Especially in the mobile phone class, because the reason for direct supply, but also requires an average of 3%-10% lower than Jingdong, 47 of the hottest selling mobile phone price is less than 25%.

Xun in the 3C battlefield "about price" Jing Dong quite let people ponder, notice, 3C Digital is the capital of the settlement of Jing Dong. Xun CEO Bu Guangzi said: "3C product is the main business of Jingdong, we just want to see if Jingdong will and Xun net head-to-head to a price war, to consumers a real low price, do not cheat to promote." He said that in the next few months will continue to increase the investment in marketing resources, the goal is only a January 1, 2013 in southern China to fully surpass the East Beijing. It seems that Xun to borrow the power of Tencent in the 3C field pressure Jing Dong.

In the "siege" of the Beijing-East camp, the United States in the price of the first day of outstanding performance, a number of comparison network shows that its price concessions a large margin. May be seen through the Jing Dong in the confrontation with Su ning body weakness, gome yesterday in micro-blog official said: This Friday, gome more than 1700 stores nationwide adjustment prices, straight break the net price! All products lower than Jingdong, welcome to the consumer site parity! If the price is higher than online, store timely price adjustment, to ensure lower prices!

Price war into marketing tool

Quite disappointing, has been a two-day electricity price war has not triggered a consumer's shopping spree, many netizens are complaining about the price war in real prices of goods are not many, special items are out of stock. A report shows that in the Jingdong, Suning, Gome and other sites of more than 100,000 items, the real price decline is less than 10%.

The reporter interviewed a number of consumers, said that some of the price of goods show that there is goods, but a submission order on the tip of the goods, low-priced goods also appear more than the status of goods. More let the consumer is not language, Jingdong, Suning and other electric sites can compare the goods are not many. To know, whether it is cheaper or not depends on the same brand, the same product, the specific parameters of the product is the same, if the product is not the same, so that consumers how to judge the price level?

All this, people have to realize that the price war is only the hype of the electric dealers, do not take them too seriously. A survey of micro-topics from Sina Weibo showed that, as of yesterday 19, 27148 people thought "they are working together to hype", accounting for more than 90%, only 2831 people think "they really want to fight". Even netizens have seen, this price war is a "pure cheat". The industry's expression is relatively tactful, they said, Jingdong, Suning, Gome War is a big marketing.

If from the marketing point of view, Jing-dong is undoubtedly very successful, two days to attract the attention of the people of the country, the site traffic high ranked top. Notice that the flow of E-commerce site is how critical ah, not to mention, the price war 20 minutes after the Beijing east received 50 million yuan orders, the first day of sales over billion, is simply the popularity and business flow double harvest. Not only Jingdong, the electric dealers involved in the price war have harvested, suning easy to purchase the flow of traffic rose amazingly to 706%, on 15th 9 o'clock and 13 points are beyond the Sky cat boarded the 2nd place, Gome's rise is also not small, reached 463%; other electric dealers including Xun, Bowser, when all have different degrees of growth. Only the Sky cat, which does not comment on the price war, has a 1% drop in traffic.