Principles of web design process called "common sense" in Silicon Valley

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Editor's note: The original author is Dr. Nir Eyal and Katy Fike. We may be familiar with Nir Eyal, who previously sent two of his articles, a "habit is a new virus: why entrepreneurs must become behavioral experts," Another is "how to create the desire." Katy is an expert on geriatrics and a partner in the creation of two start-ups at Innovate50, and his blog focuses on technology and behavioral design.

Beginner entrepreneurs should be aware of the difference between being careful and getting into the mainstream. Here are a few principles of the web design process, the people of Silicon Valley often disdain to call it "common sense (Normals)."

You don't have to tell your users about the "principles" of your site (how it works) or what they are (what it is), and of course you don't have to tell them how wonderful your company is. You need to capture the focus, complete and explicit, and tell the user what kind of service you are offering. What new users need to know is what the services you offer can do in their lives.

Look at how the Twitter homepage was introduced to new users. Very concise, "Welcome to Twitter." Explore the world of change with the people you care about. Facebook is similar, "Connect you and me, share your life, do it on Facebook." Very talented! Now beginner entrepreneurs should know when to use a clear way to tell users when and why. For example, in the first two words we can see that Twitter is used to explore the world's changes, and Facebook is used to communicate and share.

We know you might think: "Facebook and Twitter can certainly introduce themselves in fashionable phrases because new users already know what their site is doing before they go to their site." Yes, that's the point. Most people now hear about a website from others, and your job is to meet the expectations of those people on your site, and the faster and more convincing the service is.

How can you make new users fall in love with your site? This needs to bring them an unforgettable initial experience. Create a guided process that makes them feel like they're having a nice walk, so the user will be happy to know what the current service can do for them.

Too many sites have been registered with new users and are expected to explore and discover what to do next. Instead, treat new users as if they are dating your site, and then through an elegant, intuitive, and enjoyable boot process, let them understand the Web site's operating process. It is extremely important for beginner entrepreneurs to start, harness and personalize the use experience. Beginner entrepreneurs should treat mistakes correctly, should not be afraid of risk-taking or curing action, should be flexible and can be withdrawn if necessary.

For example, Twitter, while directing users to use the service, also asks for their interest and then immediately uses that information to create a personalized experience. When this is done, irrelevant applications will be closed so that the user's panel displays only those feature options that may be of interest to them.

Many websites have not yet won the user's trust, asking for their Facebook authorization when they log in. This may give new and old users a sense of alienation. Many new users ' friends are also internet novices, so they may not have much communication on the Web. Others want to build relationships with other people on sites outside of Facebook, or to get a whiff of "breathing" in places without Facebook.

On the other hand, they do not want their friends to know that they are using the Faceboo account to log on to a third party website. As more and more spam threatens their friends, they are also becoming more cautious about authorizing third party sites. In this case, if the site forces the user to create an account number, or if they want to log on with their Facebook account before they confirm that they need it, the risk of losing those users will be greater than the benefits gained.

This is not to say that users should not be given the option to use Facebook, but that they should love your site first. For a user who has not yet registered, he should be valuable and attractive even if he has no friends to use your site. For example, Pinterest allows unregistered users to freely browse content. Users will only attempt to log in with their Facebook account when they decide to join. When new users join, whether or not a friend is using the service, they can immediately start publishing content, express love, comment, and so on.

The key to product design for specific users is to meet their special needs. Even if your target users are not new to the web, make sure that they are rewarding when inexperienced visitors visit your site. The intuitive interface allows everyone to enjoy it, as well as the ability to predict the next steps for the user. Let the product into the mainstream, it must be simple, but also to meet user needs. Users often don't care what your technology can do, but only what your service can do for them.

There are plenty of opportunities for developers to develop as well as those who can simplify. If you don't know what it is, maybe your grandparents can inspire you.