Print from 3D to large data wearing

Fluorescent translucent fabrics dotted with delicate lace, in the light of alternating lights, dressed in swimwear model filed, as if the nature of the streamer to move to the T stage. In Shanghai Fashion Week, the group of admirers was amazed by a "dress in a bathing suit". It is not thought that such bright colors and fluent versions are based on a new technology -3d printing.

Yes, you are right, 3D printing can also make clothes, and can bring unexpected effects. "Based on new technology, swimwear decorative lace more delicate, can be arbitrary shape and maintain softness, to minimize the inspiration of the designer, this is the traditional bathing suit production technology subversion." Zhang Rongming, chairman of the group, said that in the near future, 3D printing technology swimwear and underwear will be market-oriented to meet various needs.

In recent years, the clothing industry life has been a bit difficult. This kind of difficulty has the very realistic reason: the labor and the raw material cost is high, the competition environment is bad and so on, among them the biggest restriction comes from the demand insufficiency. China Apparel Association's data show that last year, China's apparel industry over the size of the total finished clothing production growth of 1.27% year-on-year, the growth rate fell by 4.93% compared with 2012. Retail sales of clothing, footwear and textile products have fallen 6.4% from the same period in 2012. In the international market has not improved, domestic demand has shown a trend of slowing growth.

The potential market, the reconstruction of consumption links, become the current garment enterprise transformation of the law. Some useful attempts like 3D printing have witnessed the sonorous pace of industry transformation.

"In addition to 3D printing, the hottest ' big data ' in the present, can also make clothes. Chen Dapeng, executive vice president of China Apparel Association, said, "for example, using large data to analyze what color consumers prefer, which is more likely to be sold and so on, and to design more closely with the market clothing, improve the efficiency of the supply chain overall." ”

At present, love, Audifin and other underwear brands have begun to consumer figure data accumulation and application, and the establishment of a human body shape research database, tailoring more suitable for Chinese underwear. Similarly, the song force thinks, the exception and so on clothing brand also develops own user data, in communicates with the user to find the brand development the new direction.

The potential market is not limited to new technologies. Some new ideas also play a multiplier effect. Recently, the term "flexible supply chain" began to become popular in the apparel industry. The so-called flexible supply chain, refers to the garment enterprises no longer only focus on the production of clothing itself, but also includes a set of personalized customized services.

In this respect, Beijing men's manufacturing enterprises according to Wen Group chairman Xiahua feeling quite deep. "It's not a bad market, it's not consumption, it's about creating what people need more." We not only make clothing, but also provide clothing services, even to manage the customer's wardrobe. Xiahua said, according to the text for each consumer opened the exclusive service, from the corresponding ornaments for the dress, to personalized customization, but also with wardrobe butler to be responsible for apparel collocation, the transformation of service mode so that the past "do not dare to think" the need to gradually release, but also many like the same as the text of the company's sales to record new highs.

Potential market, but also to have a breakthrough in the channel. Last year, Taobao apparel sales rose 117%, much higher than the physical channels. Not only to seize the network opportunity, but also to reduce the impact of the Internet on clothing entity sales, more and more enterprises began to realize the importance of channel construction.

Not long ago, the Chinese Clothing Association awarded the 2014 China Special Business Promotion Award to a new shopping mall in Beijing------------Chinese herb. The reason is the innovation of Channel. "The current domestic shopping malls are playing the ' landlord ', the store to rent to the brand, show more than clothing, personalized rationing." Chen Dapeng, executive vice president of China Apparel Association, said that the overseas Chinese herb has borrowed the "buy hand" strategy of foreign market. Buy a hand through the popular trend, fabrics and other screening, so that the clothing market in more docking consumer demand, so that more diversified marketing tools.

Glimpse and see sack, view dripping water know the sea. A technological innovation, ushered in or will be a round of changes like a change, a service model transformation, the future may benefit tens of millions of industries. These "new things" from the apparel industry show that the current economy, Domino domino effect is poised to be sent.