Privacy and social applications in the neighbourhood launch a new feature-exclusive registration channel for the public service

Absrtact: The intimate social application of the neighbourhood has just introduced a new feature, the exclusive registration channel for the public service, which means that fire agencies, police stations, and local government departments can apply for the nextdoor to serve the residents of various communities, before they need Nextdoo

The intimate social application of the neighbourhood has just introduced a new function-the official registration channel of the public service, which means that fire agencies, police stations and local government departments can apply for a public account to serve Nextdoor residents of various communities, before requiring Nextdoor staff to manually add, Add about 7 a week.

It is clear that this is a new feature of the security scene, and its co-founder Sarah Leary says security-related topics are very popular in Nextdoor, with almost 20% of posts and comments related to it, and over the past three years, Nextdoor has settled more than 400 public bodies, Leary hopes to turn the number three times times the end of the year.

More than 400 public accounts are clearly not enough compared to the 40,000-nextdoor-covered communities across the United States. Neighborhood Privacy Social Application Nextdoor in this era, there are some "small people" color, the registration process is cumbersome, users need to provide home address to prove that they belong to the community scope, the community released only the users of the community can see.

Unlike Facebook, which is a "six-degree split" theory, Nextdoor's role in security and neighbourhood assistance is more thoughtful, in an era of unlimited interconnection between villages and communities. "People used to post help messages on Facebook or Twitter, and it was Nextdoor who brought the living to the front." "said Columbus, a resident of Ohio, a flood-hit, Totten.

Flooding is an emergency scenario, and it's understandable to use this neighbourhood social product for help, but Nextdoor has also become an intermediary to reshape the neighborhood, Matthew Tortorella, a San Diego officer, sometimes nextdoor On the issue of restaurant recommendations, "It is a localized search trigger". He went to the street for a while. Someone recognized him through his nextdoor avatar and then greeted or chatted for a while. "It's weird, but it looks like it's the right way to open people face-to-face," he said. "He said so in an interview with The Verge.

In many cases, Nextdoor is a community second-hand trading market, the neighborhood can easily exchange. Based on similar needs, Nextdoor may explore business models in the community's peripheral information services, such as repairing electrical appliances, dredging sewers and so on.

Whether it is to solve the problem of law and order efficiently or to shape neighbourhood culture, Nextdoor is a model worthy of thinking. At the end of last year, it had just received a 60 million-dollar C round of financing, and it would march into the international market.