Privacy has passed, farewell

Netease Technology News July 29 news, the British "Guardian" published an article on the pervasive computing wave of privacy in the future status review. The paper argues that the fundamental difference between pervasive computing and the Web 2.0 era gives reason to be optimistic about privacy. The core elements of ubiquitous computing are personalization and customization, and in the case of individual customization, privacy preferences and controls are bound to be taken into account. The fate of privacy and the Internet of things closely. If ubiquitous computing can be implemented in an open, pluralistic, innovative, value-rich way, privacy may have the chance to win.

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Privacy is a hot topic in the current high-tech world. We're about to embark on Pervasive Computing, a world in which it is conceivable that the billions of interconnected devices, systems and services continue to process personal data and where will privacy go?

In the early days of the commercial internet, privacy was in a pessimistic mood, and pessimists summed it up. "Privacy is gone, farewell."

For most people, the internet is complex and unpredictable. Some may have vaguely realized that their personal data has been ripped off and their own search history has been traced and their browsing history on the web has been checked.

Current online services, and cross-platform technology providers in particular, offer few ways for people to effectively protect and control their personal information.

An important question is, with the advent of the era of pervasive computing, whether the defense of privacy can rise to a new high. The Internet of Things has become a solid foundation stone. Ubiquitous computing seamlessly mosaics technology with the real world, interconnecting technology products with the physical environment.

If the Internet is the benchmark platform for everything, then the new, highly interoperable world will only make privacy even worse.

More services and products means more data will be generated and exchanged, which will increase the number and make it more complex, which may lead to a decline in people's control of the data. Privacy becomes a sad victim. This is a reasonable assumption.

Well-known technology providers have the power and interest to influence the world with technology, and privacy can only survive in the cracks. Billions of chips, sensors and wearable devices are the tools to kill privacy. Many of the predictions about where future privacy will go show this pessimism.

However, we still have reasons to remain optimistic. The fundamental difference between pervasive computing and the Web 2.0 era gives us a glimmer of hope.

The first difference is that the pervasive computing era has made many technologies tangible and familiar to human beings. This helps users to have a more intuitive, concrete and sensible understanding of privacy issues. For example, it's not hard to understand that viewing web browsing history and Google Glass by time is a completely different story.

This is where hope comes from raising the awareness of privacy that motivates people to act in defense of privacy.

The second difference is that technology alone can inspire people's actions. Products offered by Web 2.0 tend to be one-size-fits-all, ignoring individual needs. Pervasive computing is driven by individual needs and focuses on personalized, people-oriented services and experiences. Under this notion, the technology behind pervasive computing is also expected to provide people with the opportunity to control their personal data.

Bid farewell to Web 2.0's covert and abstract

People are awakened and are starting to boycott Facebook, Google and other technology providers that use user data as their product content, but it took years to reach that end. This is caused by the hidden nature of web services inherent in data collection.

Moving from the Internet to the Internet of Things, technology has in many respects shifted from abstraction and hiding to a clear form rooted in the real world.

In the real world, people decide what kind of reasonable act to take based on the place and the occasion. For example, some of the behaviors in a bar may not be appropriate in a meeting.

As technology becomes part of physical space, violations of social norms become more visible and new norms emerge around technology-based interactions. This in turn can make the issue of privacy more significant and urgent.

For example, Google Glass, its research and development aims to bring digital and physical space closer. However, before Google released this product, it triggered a limited use of Google glasses initiatives, the new word "glasshole" was born. The word vividly portrays those who, with Google Glass, addicted to indulging in product interaction and ignoring the world around them. Google Glass is now barred in pubs, restaurants, strip clubs and cinemas.

After the advent of Google Glass, from the privacy, economic and legal perspective on what kind of impact on people? People quickly realized the existence of this problem and responded positively. This phenomenon is missing from the Web 2.0 world, which indicates that the new IoT will evolve and evolve differently from the past.

Personalized and customized

In addition to being visible, another core element of pervasive computing is personalization and customization.

The Internet of Things (IoT) is more than just a refrigerator connected to the Internet. It involves more devices than ever before, and these devices will have networking and physical embedding features. .

The goal of pervasive computing is that when used by different users, everything can produce different uses and experiences for personalization and customization. Imagine a situation where the webcam in the living room will be able to send text messages to tell you that your cat is not feeling well and lying on the couch.

For example, kitchen appliances with built-in sensors can be used by the user, with one user precisely controlling the cooking function while another user may be used to remotely monitor the food consumption of the elderly.

For Web 2.0, or even for today's mobile apps, their services and capabilities are purely vendor-defined, users have little choice but to adapt. Compared with them, the concept of the Internet of Things can be a huge change. To take full advantage of next-generation technologies, the Internet of Things should adapt to different tastes related to things, people, places, time, and tailor functionality to those preferences.

Pervasive computing sees personalization as an integral part of its promise to provide users with true privacy protections. While individual customization process, it is bound to consider privacy preferences and control.

Whether these can be achieved depends to a large extent on the key players. If technology is developed within the walls of a handful of major suppliers, it will only give rise to the illusion that privacy is regaining protection and are ultimately bound by what they call rules. They always do.

This is not only detrimental to the protection of privacy but also hinders and limits the potential of emerging technology prospects.

The fate of privacy and the Internet of things closely. If ubiquitous computing can be implemented in an open, pluralistic, innovative, value-rich way, privacy may have the chance to win. (Chen Si)