Private custom "Miracle insurance" big data support everything is possible

"When you get up in the morning, you'll get a warm tip from the insurance company, because the haze suggests working at home today, and if you keep going out, the premiums will increase by 5%, and the premiums will increase by 3% if you wear a mask." ”

This is the chairman of the CIRC, Xiang, has had a vision.

The more "prison", off "vulgar", over a "leadership" addiction ... "Only you can not think of, there is nothing we can not do." ”

This is a classic line of GE in the movie "Private Order".

Any bizarre dream can be achieved by private custom. Perhaps you think the movie plot is exaggerated, but in the personalized era, the private custom system is permeating all walks of life.

Everything is possible.

"I want insurance from head to toe," he said. "No problem, tricky demand casually mention."

Elizabeth Taylor fell into the audience's eyes, Lopez amorous feelings, "tap king" Mack Fleri legs, even Julia Roberts smile ... Any "spare parts" of the body can be insured, and the high amount of insurance is staggering.

"This is already very common in Europe and America, not fresh. Is there anything more special? "Never mind, in China, the brain can be insured."

An insurance company has designed a value of 5 million yuan of "accidental injury insurance" for the pianist, and another insurance company, for the recent Shangchangjian, across the academic and media sectors, tailored a "smart words and deeds Insurance", the total amount insured.

Wine tasters, incense makers, musicians, scientists, bright stars, some "special professionals" also began to walk into the insurance company's "Private Order" circle. They are willing to pay heavily for their noses, fingers and brains to insure themselves.

The private custom "the Miracle Insurance", only unexpectedly, can not protect.

It's not an ordinary person.

The private custom, is infiltrating with our daily life related various trades and professions.

Strange and tricky insurance needs casually mentioned. "Exquisite handsome face, long black hair, even the charming smile and erotic eyes, I have to insure from head to toe." "If you are a star, any of the" parts "are the capital of the settlement, all can become the object of insurance.

Moreover, the high level of coverage is staggering, usually in millions and billions.

"Private order" insurance originated in Europe and America. At that time can become the insurance company seat guest's "is not the ordinary person". Popular entertainers are locked in for the first batch of beneficiaries. The star effect for the moment does not form, they themselves have strange "private order" demand, insurance companies are willing to "tailor" for them.

Elizabeth Taylor's pair of viewers ' eyes, the insurance company to estimate 1 million dollars; "Tap king" Mack Fleri 40 million dollars for his legs, and was paid the Guinness World Record; the sexy beauty Lopez of the American pop and film, with insurance from head to toe, legs of 400 million dollars, Chest 200 million dollars, buttocks 200 million dollars, hair 50 million dollars.

These European and American stars have almost unlimited coverage, as long as they think their "Most valuable parts of the body" can be insured at certain times.

Even a lot of stars could not have imagined that Julia Roberts's smile could have been written into the insurance policy, with a guaranteed amount of $30 million trillion, while American singer John Dan Hua and the insurance company signed a guaranteed amount of about 10 million dollars to prevent hair from falling off the insurance contract, the annual premium of up to 190,000 U.S. dollars.

In addition to the glamorous stars, some "special professionals" have also begun to walk into the "private order" circle of insurance companies. Wine tasters, incense maker, pianist, scientist, prepare for the rainy day, they are willing to take out heavily for their noses, fingers, brain insurance.

Stars are keen to insure this kind of "body part insurance", in fact, the category of "accidental health insurance", life insurance companies, insurance companies can be insured.

The overseas insurance market for this type of insurance product has been quite mature. But in the Chinese market, only to smell the staircase, Stray, delayed appearance.

In 2007, Liu's coach, Sun Haiping, had intended to insure Liu's legs, but unfortunately there had been no insurance company to take the list.

Until the lapse of many years, the star "private order" insurance to emerge from the domestic surface. But as of now, there are only two cases to be found.

An insurance company in China has designed a value of 5 million yuan for the "Ten-point accidental injury insurance" in particular for the pianist. Another insurance company for the recent Shangchangjian, across the academic and media sectors, tailored a "smart words and deeds insurance" for his teaching and hosting the professional characteristics and special risk needs, Covers specific organ disease risks associated with brain thinking and verbal expression, and supplements specific business travel risks with a total insured amount exceeding tens of millions.

Stunt tall is destined to be highbrow

Foreign hot, domestic encounter cold. Even the market has questioned that even the only two cases are more of a show.

Real demand and consumption structure there, "tall" celebrity insurance is destined to be highbrow, no one should. In China, where the depth and density of insurance are far less than in Europe and the United States, the "civilian" demand for "private-custom" insurance has intensified.

What is "private order" insurance, as the name implies, according to the customer's personalized insurance requirements, to provide a specific risk management insurance form, with tailor-made, personalized product design and protection of high value and other characteristics.

As the "private custom" insurance first refers to insurance companies for celebrities or special groups of the body part of the individual underwriting, so the industry will be known as "organ Insurance."

Asked about "organ insurance" underwriting cases, the domestic insurance company shook his head, unanimously replied "no". At present, there are only two cases that can be found, namely, the "ten-finger accident insurance" of the pianist, and Changchang, who is a university teacher and a moderator.

Not the insurance company is unwilling to test the water. A domestic insurer privately told reporters that his insurance company had considered exploring the development of insurance products, but found that it was completely out of the possibility to collect market demand.

"This kind of special insurance business is not unable to do, but the demand is not enough, at present, the domestic consumer's understanding of the insurance is still limited." ”

The meaning of the words, if not many people buy, the loss is certain, the key yell may not be able to earn. This kind of special insurance usually needs strict supervision and approval, the upfront development cost is also big.

The wife knows, the insurance company profits by IS "The big number rule", if the insured number is too small, does not become the scale, is difficult through the large number law to realize the high compensation risk dispersion and the sharing, the insurance company may take the huge risk.

Familiar with the management of the road of insurance companies know that for the development of new types of insurance, must be in the risk, market crowd and integrity and other aspects of the full investigation and actuarial. Especially this kind of uncertainty factor very big risk kind, the insurance company is cautious.

Therefore, for the domestic only two cases, the industry believes that more of a show is suspected, to this hype the composition of the larger.

In the view of the parties, however, this is not a show, but rather to awaken customers to more real insurance needs, so that more consumers know that the purchase of insurance can also be "private order."

"With the rapid growth of China's affluent class, the concept of national consumption gradually with international standards, more and more people began to refuse the same, the pursuit of quality and personalization." The "private order" trend has started and the insurance industry is no exception. ”

Trends my policy I'm the boss

This leads to an argument. "Private order" insurance should go "tall" route, or "civilian" road.

"The structure of consumer groups in China determines that ' private custom ' insurance is not suitable for a higher celebrity route at home, but for a personalised civilian route." The senior Chinese insurance industry told reporters.

At present, some domestic insurance companies, who are familiar with the way of differentiated competition, have introduced "private custom" insurance for civilians.

"Sunshine Journalist Care Protection scheme", which is based on the nature of the work of journalists tailor-made accident insurance products, underwriting companies for sunshine Insurance.

The characteristics of the news practitioners ' risk assurance are that they travel more, stay up late and have high accident risk, and have been rejected by some insurance companies in the past. Now with the "private order" era opened, has been broken down by the insurance companies to develop the relevant types of insurance.

Based on the experience of foreign shareholder Prudential in Japan for the Local Teachers ' Association, Fosun Pau has also begun to design group insurance products or employee benefits programs tailored to the industry characteristics of many enterprises, as well as special skills for outstanding "Mesozoic educators". Provide a range of insurance services that meet their professional personality characteristics.

"Equity investment Comprehensive Insurance" is the first domestic insurance product developed by US and Asia, which specifically aims at the PE/VC institution, to help policyholders to deal with the risk of lawsuits brought by investors, investment companies, shareholders and third parties.

The insurance liability also includes the PE/VC organization mismanagement, the investment consultation and the service process in the mistake and the negligence, the employee fraud causes the company loss, and the regulation policy change causes the related loss and so on, the insured amount can reach up to 25 million dollars.

And for the current popular electric business platform, Huatai Insurance, Taikang Life, public security, etc., respectively, as the participants in the electrical industry chain, tailor-made for a number of professional insurance. For example, Huatai insurance for Taobao buyers of "return freight Insurance", Taikang Life for the electrical business entrepreneurs "le-bao" platform, public security insurance for Taobao sellers performance capability of the "public Lebao-margin plan."

In addition to the "private order" for the subdivision industry, there are health insurance products that are targeted and developed by people of different ages. In recent years, breast and uterine cancer has become a female health of the two major killers, in response to the two major female diseases, insurance companies tailored to the relevant insurance products, as well as insurance companies for children with high levels of leukemia developed a breakdown of insurance.

In addition to the development of subdivided insurance, some insurance companies also introduced tailor-made DIY insurance portfolio products. First step, measure size, according to the insurance analysis and testing tools, can calculate the insured's current demand for various types of insurance, and accordingly recommend suitable "package"; the second step, cutting cloth, the insured according to their own needs, the choice of the most suitable for their own accidents, ailing, pension, medical and other protection, Choose the insurance you need, like cutting the fabric, cut out unwanted insurance, the third step, personally produced, the need to match their own insurance, after the applicant's own choice of insurance products, insurance liability to the way to regroup into the new insurance products, independent determination of the amount of protection, payment methods, protection period, etc. to ensure that the most "fit."

For consumers, compared with the previous "unification" of insurance products, these for their tailor-made, private custom-made insurance, because the protection of the object clear, subdivision, the premium is much cheaper. It can be said, "My policy is my decision."

To the insurance company, "The private Order" is also a kind of differentiated competition path. At present, the domestic insurance market competition is fierce, "grab food" and day increase, blindly follow the product development model is obviously not desirable, "fragmented" and "personalized" is the way to win. and stand at a higher level of industry, "a policy to sell the country" era has passed, insurance companies only through the continuous development of a variety of insurance products and personalized, thoughtful and meticulous service, can really improve the penetration of insurance and influence, to solve the problem of small and narrow insurance coverage.

When "private order" becomes possible, the problem of homogenization of products and services that have plagued the insurance industry for a long time will be solved.

"Big Data supports insurance, everything is possible."

Your daily health, diet, sports, driving conditions, or even fine to you today is a job or vacation, see customers or meet friends, happy or unhappy ... In the big data age, all these will be the basis of the insurance company's product rate calculation

To what extent can the "private order" of the insurance industry be refined?

The chairman of the CIRC, Xiang, has had the idea that every morning when I get up, I will receive a warm reminder from the insurance company, because of the haze proposed to work at home today, if you insist on going out, the day's premium increase by 5%; If you wear a mask, the premium increases by 3%.

This was his feeling when he was attending an in-house meeting of the industry. Although there is a certain gap between the above ideas, but the relationship between the insurance companies "private order" is the essential element of success-the Internet and large data. The ability of acquiring and processing information may become the core competitive ability of the future insurance institution.

There is a book called The Big Data Age, which tells about thinking change, business change and management change in the big data age. At present, the technology innovation represented by information technology has changed our familiar work and life style, especially the Internet technology, which is bringing profound changes to the traditional industries.

The impact of the Internet may be more far-reaching for the financial sector, which could fundamentally change the rules of the game and the business model of the financial sector. In fact, the impact has begun to appear. Due to the application of cloud computing, search engines, large data and other technologies, the ability of Internet participants to acquire and dig deeply information is greatly improved, and consumer transactions can be recorded, analyzed and forecasted, and the business model of the financial industry will change profoundly.

And the internet age and big data will bring great changes to the insurance industry. The impact is mainly reflected in improving the transparency of risk data information. For example, the insurance company can subdivide the risk factors, so that the actuarial into a truly accurate calculation, thus more accurate for customers to complete the "private order".

Imagine this day: All personal information is networked, your daily health, diet, sports, driving, or even fine to you today is a job or vacation, see customers or meet friends, happy or not happy ..., all of these will become the basis of the insurance company's product rate calculation.

So, "life table (insurance company to calculate the specific price of life insurance products)" will no longer be prepared by the year, the incidence of thinning to months or even days. When the premium is not paid by the year, but by the day, the insurance company no longer needs the underwriting process, because all data are in the insurance company.

Then, "Private-order" insurance will no longer be out of reach and will become an industry norm. Through the financial analysis software and backed by large data support, insurance companies according to each customer's own demand for tailor-made insurance plan, will become the future direction of development.

At the same time, for insurance companies, the use of the Internet access to customer resources and large data, not only to achieve precision marketing and precision pricing, risk management and cost control will be more refined.

"What other" weird "insurance"?

Bear Child Insurance

Mischief, screaming and running, chasing dogs, kicking cats, damaging other people's belongings ... In the face of "bear children" in the home, parents not only have to bow to apologize for the various scourge that children break out, sometimes they have to bear the financial liability. "Bear Child Insurance" is the real name "Guardian Liability Insurance", the family of minor children causing casualties or property losses, the insured shall be responsible for the economic liability of the insurer, by the insurance company for compensation.

Prevention of the risk of the

To pay for the feelings of insurance products have been introduced before, there has been an insurance product, the insured must be the husband, the beneficiary must be the wife, the minimum payment is 5000 yuan per year. If the marriage breaks down, the wife may obtain 60%-100% of the corresponding interest according to the agreement of the insured.

One shot into the hole

Golf tournament A hole is very difficult to enter, a hole insurance refers to the purchase of insurance if the person can enter a hole, can obtain a car provided by the insurance company.

Green Hat Insurance and alien abduction insurance

The Dutch put the novelty of insurance to the extreme, including "green Hat Insurance" and "Alien hijacking risk". If a man is insured to find his wife "cheating", or one day the insured is unfortunately being hijacked by aliens, they can claim claims to the insurance company. The insurance company will pay € 500 for the former insurer, while the latter will compensate for 5000 euros.

Love and marriage Insurance

In the UK, every couple pay 5 pounds a month to enjoy love insurance. The specific insurance content is: Since the date of the insurance, couples who live in harmony for 25 years, can receive 5000 pounds of insurance premiums; If a couple dies of death during the period of insurance or other causes, the surviving widow can receive a 1000 pound pension; If the insured couple is not reconciled and the divorced person is invalid through the conciliation of the company, An abandoned party may receive 3000 pounds of insurance money. About 20% of newly married couples are insured for this kind of love risk.