Probe into socialized electric quotient from mother-infant field

Social Electric is a slogan all along, the reason is that most of the electricity business is doing socialization, is to give their own business model to supplement, and there is no way to fundamentally to make social electrical business. If you want to fundamentally become a social power provider, you still have to fundamentally change the business model, the existing electric dealers no one dares to do, only the new dealers will be able to challenge such a business model.

The previous two days, the PayPal Network held a press conference, announced from the maternal and child challenges of social power providers. It is worth mentioning that the founder of the PayPal Network is not a traditional internet person or electric businessman, but the Messing of the media people. Successful electric dealers inside the good profit margin of the Le Bee and the only product will, in fact, the founder is not the electrical business origin, so from this perspective, Cross-border entrepreneurship will bring a lot of different things.

From the mother and infant field to do the social electric business choice is more reliable, because the mother and child is not a simple business area, but a very social value of the field. Raising a child is not a simple thing, but a complicated process. In this process, parents need to communicate and talk, but also need scientific guidance and help. This makes the mother-child area of natural need for communication and communication, need professional people to guide and guide, this is a foundation of social marketing, so that users become a community first, participate in the content of the community to create and share, again, based on the implementation of product recommendations and sales, and finally become a different form of social electrical quotient.

So the PayPal chose Li to be their spokesperson, the reason is that Li is a famous media person, is also a good mother, her daughter Wang Shiling also just in "where the father go" inside the big, at the same time, in the founder shareholder----the Joint media Strategic Investment support, 10 digital channels, 2 maternal and child columns, 12 Satellite TV media, 4,000-minute TV advertising, network media, mobile interconnection and other media platform for the PayPal brand and consumers to provide a one-stop housekeeper-type inoculation solution. In the future, the network also plans to sign more star talent, medical psychologists, to build the internet community. And the television, mobile phone, computer screen all through, to do a media social mobility O2O characteristics such as comprehensive community power, or predecessors have not tried things, these multi-channel multimedia as many people create a parenting scene, is indeed a relatively new innovation. Basically divorced from the traditional social power provider is to do hot event dissemination drive sales routines.

It is worth mentioning another point is that the PayPal network also introduced a C2B link, allowing users and experts to design maternal and child products, personalized customization. This is the current most of the electrical business can not do, and occasionally have a custom of the electricity quotient, but also simply a product element collocation, the user's own space is not big enough. If the PayPal network can be achieved, it is indeed a major innovation in the field of electrical business. Personalized training for parents, but also very imaginative space.

With a separate child policy, the mother-child sector will usher in a burst of growth, in this growth, to make personalized and socialized mother and child attempt, the timing is clearly very appropriate. And the traditional mother-infant electric quotient space is being swallowed by the platform electric Quotient, the social electric quotient lacks the big strength support and the cultivation, also lacks the channel content support. PayPal network "to media as the core, content-driven products," the train of thought, indeed very in line with the current rise of the media from the big environment, at least to the current electricity quotient a very good inspiration, the electric business operation of the idea from doing flow, change to do content.

For the traditional mother and infant manufacturers, and the traditional electric business cooperation, is the flow and sales of cooperation, and at present, the margin is relatively large, the advantage is to facilitate the volume, the disadvantage is low profit, but also the lack of additional value. And the best advantage of the cooperation with the PayPal network is that the media can fully access the exposure, but also the star of People's recommendations and endorsement, from the brand point of view, there is clearly more added value.

My core judgment for the future is that, fragmentation, emotional marketing and experience economy, the emergence of a new mode of electrical quotient in the competition of the electricity quotient and the development of mobile Internet is a matter of morning and evening. And in these innovations, it is believed that there will be some bright-lit projects. For consumers, it will bring more choices and better services.

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