Product Basic Quality

Engage in product design, the first quality is sensitive to products. This sensitivity is not falling in the sky, but in the long-term, diversified product use nurtured. "From the user Experience" is a typical sentence of nonsense, said it is useless, have to do a typical user, do a lot of products typical users, and then from the analysis of their own http://www.aliyun.com/zixun/aggregation/8201.html "> Product experience, to try to figure out the ideas and skills of product design.

Therefore, a product designer, must be a large number of long-term use of products, can not be a aloof, must be wholeheartedly put into, indulge in, do not have the whole body uncomfortable kind.
I interviewed a lot of people, claiming to be enthusiastic about products, I asked him what products are commonly used, the number of less than 3, will go to QQ, NetEase mailbox, Tianya (diving only) above to rely on. It's a fucking passion.

Also some people can count a lot of products, and then carefully asked him, for example, in the happy have a few friends, commonly used components, then for the tongue-tied. A look is a taste. Know their names, and do not know their doorways.

If you do not want to do this, do not say that the product work, even the product to make some reliable comments are very difficult. Because you do not understand what the user will feel in a particular environment, to push people, use other areas of experience to deduce the product's user behavior, the chance to draw the correct conclusion is similar to the Lion tiger hybridization.

A lot of big shots, or people who pretend to be big, like to correct others. He was impatient and not interested in using the product for a long time, but had a great passion to express his insights and demonstrate his intellectual superiority. The intention is not "I'm better than you"--tick teeth sneer.

On the contrary, many 20-somethings have a real passion for their products and have accumulated the sensitivity of their products from a long period of use. But that doesn't mean he can be a good product designer.

I wrote a short happy record that, in addition to passion and sensitivity, there are several qualities, and a product sense alone is not enough.

The first is the need for an open mind, even if they are a senior user, do not push people. Users feel there is no right or wrong points, any use of feelings can only represent a certain type of users. No matter how senior you are, how typical, you can not ignore the feelings of other users, can not easily damage them, give up their. When you hear a user who feels the same way as you do, listen to your ears!

I have met people who have a good sense of product, that is, the ego center is very bad. He likes to think that the whole world should like, if someone does not like it, then quickly swept out of sight, ignoring. If his opinion is objected to by the difference of feeling, he is found to be heresy. If many people oppose, it is found that many people unreasonable, less than his counted. Even if the result of the user test is unfavorable to it, it is also decided that the user sampling deviation causes. In short, he is always right, his feelings even if not representative of the world 5 billion people, at least the representative of China's 300 million netizens.

The second requirement of quality is the ability to plan the interface. Logically, this should be done by interactive designers, but interactive design is still a fresh business in the country, most of the interaction designers by the Web designer, or even the image editor to switch over, there is visual aesthetic, but there is no logical rigor. In an ideal state, interactive design, understanding of the user experience should be more than planning, the use of products should be more complex than planning-but the reality is often the reverse. How can you trust such an interactive designer?

The rationality of interactive design should be greater than sensibility, but web designer is the profession of artistic sensibility more than logic rationality. From the web design to the interactive design of people, the best of ten does not save two. Training a large number of qualified interactive designers still need two or three years, in this lean years, only by planning to undertake a large number of interface planning, to fill the gap.

The third quality is the ability of the page copy, not refers to the good or bad writing, but with rigorous, clear, short, and the best and lively text, to introduce the module on the page, function, to make friendly and thoughtful interaction tips. This thing looks not difficult, I have contacted the planning, can do the same is ten do not save two. Traced back to the source, can be dragged to the failure of Chinese language education, but the consequences can only be borne by aspiring youth.

The best page copy in the country, as I have seen, is probably shrimp. I can't reach that level myself.

The fourth quality is patient, meticulous, seems to be Huo, actually very difficult to do. Product cycle at every turn to 4-8 months as a unit, many children need fast feeding sense of achievement to support themselves, simply can not withstand such a long time to give back, weekly if there is nothing to stimulate their own a bit, it is easy to fatigue slack. And do the product must pull the details: page details, interactive details, copywriting details, any one of the details of the omissions can create a barrier to use. Even if you are extensive, you do not care about it, always have to respect those who have a delicate character of the user feel, can not be simply a rough and rough.

Can be patient and meticulous this kind of thing, natural generation, the day after tomorrow is difficult to change. When applying for a job, I'm afraid no one thinks that he is impatient and meticulous enough. Even if the job by the supervisor to debunk, also always think that they "work harder" can overcome. In fact, if you are 25 years old before you can not do, another 25 years will still not be done, like you after the 22-Year-old basic stop development, height and the body no longer grow, again miserable also have to resign.

Basically, open thinking, interface planning, page copy, patience and meticulous, is a product designer in the product sense, but also should have four quality. Even if there is a lack of, at least in a design team should be able to gather these four qualities, or not. If possible, it is best to understand the technical thinking model, from the perspective of developers to analyze functions and interface planning, reduce communication costs.

If you do, then it's up to you to look at the depth of your thinking, including insight, creativity, and a holistic view of these things. They determine the height of the ceiling in your life.

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