Product Design Process Summary

This article first summed up the product design process, as well as the process of understanding each link, in the future article, but also each link in the details of the in-depth summary, so as to achieve systematic carding their own cognitive system.

1. Demand research:

Through face-to-face interviews, collect demand cards and other means, for a certain type or industry users, to conduct intensive research, collect and summarize their work or daily life in some of the problems or suggestions, to find out the common parts, summed it up as a kind of demand, and finally selected one of the core issues, The function of solving this core problem will be the foundation of future product survival.

2. Product establishment and research and development

According to the user's core needs, put forward the product idea, and do the corresponding market investigation and feasibility analysis. After the decision by the decision-making level, the idea will be refined into a product prototype, submitted to the ued and research and development departments, to produce the corresponding products and put into the market.

3. Product Marketing:

The business department according to the product set target user groups, packaging and publicity of products, in the completion of sales tasks, together with product managers to actively collect user feedback, to assist product managers to correct and iterative products, to maintain product and market synchronization.

Product design and research and development, but also can be subdivided into five stages:

1 Product Project: mainly includes the business needs document (BRD), the market demand document (MRD) as well as the product requirement document (PRD) The production, obtains the resources support through the BRD, the MRD verifies the product idea, PRD submits the product model, guarantees the product plan feasibility and the operability.

2 Product research and development: including user experience design and specific function realization.

3 Product Testing: Through some testing, to ensure product quality, timely detection of product bugs, accelerate product iterations.

4 Product on-line: After the product through the on-line appraisal, informs and coordinates the related department to complete the product on-line work.

5 Product Operation: Assist product manager to output related product documentation, and plan related marketing activities with Product manager.

Someone once asked me, why is this to divide the whole process, the advantages and disadvantages of what?

In fact, engineering, this model is a typical "waterfall model":

The benefits are:

1 Each stage division is very clear, to enter the next stage will not be the last stage of the task of the burden.

2) is very suitable for the use of this flow of product incremental iteration;

The downside:

1 the need for frequent changes will be very painful;

2 Each phase is a serial connection, version-span control is not good, will often appear ued busy dying, research and development is busy, the time to die, ued very busy situation, the team utilization is not high;

3 The most serious is if the project did not set up, or set the wrong direction, the basic dead.

Because they do more products, demand for their own control, and most of the requirements of rapid iterations, so the individual feel that this research and development model, is very suitable for the development of Internet products, these years have been using such a routine in the development of products, but also used conveniently, compared to the previous in Founderrd, The company uses the CMM3 standard, the individual biggest feeling is: Agile.

Therefore, if the control of the project, the demand is not controlled by their own, and high quality requirements (such as banking or telecommunications products), I believe that the flow will not be suitable for your current products or projects.

Today summed up here, and then go on their own on the various aspects of some of the cognition and experience, more in-depth and detailed summary, I hope to be able to at least a day to maintain a review and summary.