Product manager's "compromise"

This is often the case:
Technology: This function can not achieve, you find a way to ...
Sales: This product is not good to sell, the price is too high, the market can not accept such products ...
ui/Vision: This is not my style, other products are so designed ...
Boss: How to sell this thing, how much value can be created for the company ...
Interaction: This feature is too cumbersome to do, the interaction is heavy ...
Operation: Product KPI setting is too high to reach ...
......
The job of a product manager is to handle the information that is fed back to each business unit and then to the appropriate execution department. And really when the product out of the problem how to do? Good to do, the responsibility to other related personnel pushed, product delay, said to be the responsibility of the technical department, the demand is wrong, said the market is so required, and then we all together again.

In fact, in the product process will encounter all kinds of problems, for different people will have different requirements, product managers often with different people to deal with, in fact, for different people to solve the related issues of the process. When there are different requirements for different people, how to meet their requirements at the same time without changing the core functions of their products, which embodies a product manager value.

What do you do when your product has a problem to compromise with? Please identify the following points for the product manager:
1. Product prioritization and prioritization, the preparation of early product design to be adequate. High-level from KPI to consider, design a good structure will not hand disorderly. Product managers don't mess around.
2. Developers and product managers are involved in product development, and the final experience of 40–50% products should be determined by the developer. The rest of the optimization is decided by the product manager, don't let development "rob" your product right.
3. Strong research and development mechanism to ensure that the product iteration to fast, fast implementation, rapid response. Preferring to give up some functionality and preserve the core functionality of the product. There is a house, do not require a high mandatory system, but also have their own product speed and quality.
4. Technical core ability is not replicable strong, creativity can also create a certain surprise for the product. Do not erase the innovation of technology, also not excessive indulgence of innovation, around the product set out, grasp the weight of the product.
5. Pay attention to high-end users, focus on product attributes, product design atmosphere reasonable, to win Word-of-mouth. The UI is not a drawing, but a creator of the product's soul.
6. Product managers to enrich their user role, to be a critical user, but also to become a stupid user to experience products. Boss more time is "stupid user", so you have to convince your side of the "stupid user" first.
7. Found that the product is not enough, the easiest way is to use the product every day, do not mind you to point to the same interface every day, if you are tired of your own products, it is time to upgrade the product.
8. Products in the local, small place of innovation, which is flexible demand, but also the product of the bright spot, mind your product details and part of the function of the continuous renovation, but the main point of your product. Do products do is word-of-mouth, don't let the user's saliva will you drown.

Who do you compromise when you surround the above points? yourself or someone else? Product Manager is not to use themselves as a person, both users, but also the product manager, constant nagging, continuous improvement, constantly raise questions, solve problems, and to receive other people's problems, listen to the voice of users, deal with their problems, will be the problem of feedback focus on the list, and find ways to solve, with "confidence + patience" To solve all the people's problems.

Product managers do not easily compromise themselves, if the compromise to their own means the changes in product demand, and even the product core functions of the adjustment, more time is to convince themselves, why do they do it? Is the business leading this function or product core function leading, give oneself a reason to convince oneself. Ask a few more questions, and don't compromise yourself easily.

Once asked me such a question: "Product managers every day to the same product so think the problem is not tired?" Not impatient? "In fact, I also met the product manager, a long time to change the product requirements are constantly changing, but also heard her crying about the product has the impulse to cry." Because of the problems she was trapped in the product, and did not adjust themselves so that they have a "fear" of the product. Many times the product manager thinking is to jump out of the product to think, should not confine themselves to the product itself, but also from the macro and micro aspects. When you put down your product and walk to the park, when you see something else, it's just a moment of time when you think of a better idea, and it's supposed to be landing, that might be the highlight of the product.

The value of a product manager is to make a product that attracts enough users to get as many users as possible to translate into revenue. How to weigh the relationship between user and income is a product manager to consider, of course, if the company's largest product manager is the boss, and you are only product design product Manager does not need to consider so much, but want more product managers to stand on the boss's perspective, because your product determines your value. To maintain their own personality, do not easily compromise their own product personality, but also learn to lay down their personality to understand the real needs of users, at this time to compromise to the user. Can imitate, but do not blindly plagiarism, good user experience is to the user, your biggest goal is to let more people get a better experience, Apple's success is to give users a good enough user experience.

On the night of the Saturday, and without a sword, he was talking about the product or the project, the same question Shao also asked me, many companies have such a problem, when there is no product-led, more is to use the project to do products, may require no own company's products, for such products, The product manager's consideration is more only the function consummation and the supplement, the excavation demand and so on. In fact, most product managers are only willing to revolve around a product continuous follow-up and innovation, in a product to get their own sense of achievement, but when there is no such opportunity, the product manager is more adjustment, learning, through a number of small products or projects to prove their product capabilities. The opportunity is left to the prepared person, this is the product manager's compromise, but do not forget that you are a product manager.

PS: More times I hope that their product team is a group of wolves, bloodthirsty wolves, wolf-led product team can go further.

Source: http://www.537520.com/?p=676