Product managers need to meet several needs

In order to be a product manager , in other words you have to make a "product" as a product manager, at least to make it available and may need to meet the following requirements:

Personal cognitive aspects

Personal cognition is what you use to get and collect the latest product information, user needs, whether you have a pair of meticulous eyes or broad thinking, of course, if you do not have at least you should have this potential, in fact I can not continue to exercise myself. So how do other people improve their awareness of the product? There are several ways:

a. Focus on the internet community and make more friends in this area. No matter whether this friend's understanding of the product is deep or shallow, you can always learn something from there.

b. Try different products, chasing fresh things like geeks. The advent of microblogging and other things to speed up the pace of information dissemination, not only allows you to quickly understand the current hot spots, but also allows you to learn more about the latest product information.

c. learn from others experience and lessons learned. There is always a scolded side of a product, collect these finishing points, as your a wake up library, when you have the ability to design products, you will be scolded less chance.

d. improve communication skills. To persuade a lot of people to do the product, sometimes the boss, sometimes research and development, sometimes marketers, and sometimes even your girlfriend, you always have to master some skills, which is in the process of continuous run-in .

Personal thinking

The concept of information explosion long ago, people have also made a lot of efforts to help others filter information, including Google's success, and digg's efforts, and later appeared in social networking sites acquaintance mode of transmission (facebook like ), And today's Q & A sites, which help provide the transition from one organization to crowdsourcing, and although the accuracy of the information improves, the amount of information remains significant, in which case the individual's ability to filter (that is, Thinking ability) seems to be promising, refined to the product level is that we need:

a. Frequently systematically summarize and think about similar functional points for products encountered in everyday life. When you use more products, you can see a lot of product features, some product features are actually similar, but changed the display form, which requires you to be good at observation and summary, can be classified as a class.

b. more understanding and thinking why the product needs a certain function, what the scene needs this feature. Many product features may not be important to you at the time, and even you may find it hard to find, but you may find it surprising when you encounter it. The average person may be amazed, but you may Need to think more.

c. Exploration failed. Too many products in the Internet industry, the failure of the product is always the majority, do not indulge in successful products, the failure of the product is actually an experience textbook.

Personal practice

If you think about it and not practice it, it's empty talk, you're in the air, maybe you're not in the Internet business now, but you have the chance to be your own product, and you have to put what you think into reality, because only you Will know whether their ideas are correct or naive, so as to exclude those who are harmful to the product to stay on the product road to help you something. So how to do it:

a. Enter a company in this area, actually involved in the design of a product or a project implementation process. If your luck is good, this is the best practice, even if you just a product mix, at least the previous product manager will give you the opportunity to write a document, use it, you will reap great.

b. Create a blog or personal website that serves as a personal product and then operate and design with the product's mindset. If you have a bad luck, you can choose to set up an independent blog or personal website for yourself. Maybe many people think that we are all still microblogging now, but what I want to say is that "there are fast food now, but we still often Go home and cook. "Not only can you apply your theory in this process, you can also learn about design, information planning, technology, data analysis, and operations. You may have been in business by accident.

c. Do a job that is close to the user, such as marketing, operations, editorial or customer service. Most of the product people believe in UCD (user-centered design). In fact, all the product prototypes come from the users (of course you are also the users themselves). Since you can not immediately enter the product positions, go first to the users, Avoid the situation when you make a product behind closed doors.

Personal precipitation

Thinking over, practice, but these are still clouds. Thinking is still in your head, practice only formed the first results, if you do not write them down and share with other friends is meaningless, like building a house, you just set the foundation but not on top If you are busy, but not a well-formed house, and to share with friends is to ask them to come to the house guest, the feelings will be deep, pay more attention.

a. Reflect mistakes and impress them deeply. I think the conclusions of their own can not be wrong, the error encountered a smile of the mentality is good, but not what, only to find out why they are wrong, what makes their own judgments wrong, how to avoid no mistakes, think clearly these problems Wrong Wrong worth, and you solve a problem, then this series of problems can be solved.

b. Write down what has been thought and done. Good memory as rotten keyboard, this is the truth, used to be written in the book, you can knock into the computer, there is your own website is convenient, there is even the cloud, the history can not afford to wash down the things properly Categories, when you need you can find the fastest speed. Maybe you do not have product experience, but you've got a lot of accumulation.

c. Know how to share results. Save the grain forever, although very romantic, but it is equally stupid, because either will be bad, or will be eaten by rats. Share with others, let others know that you are thinking, enhance your own influence while helping others grow, to share your happiness to others your happiness will be doubled.

In fact, these four aspects are a learning process, through the collection, thinking, verification, summed up the four steps to gradually enhance product awareness and market awareness, shorten the distance with the product manager. In addition to these four major aspects of the needs to be met, I personally think that product managers also need to "understand the technology, understand the design, understand the economy, understand the philosophy, understand the point of psychology," of course, a little bit can understand.

QQ Mail's product manager said something like "If you are intrinsically more sales force than an engineer, you can consider the product manager position," I want to say is "as long as you think enough, you can!" To the world of internet products.