Product Planning Process

There is a project on the offline activity platform, I gave subordinates a set of process recommendations, can also be taken out to speak.

First Stage: initial research

When we received a plan for the mission, according to my habits, usually first to the operation of the business colleagues to chat for a while, a general understanding of the situation. Then find out about 2-3 active organizers and 2-3 active participants to chat and ask about the details of the event.

At the same time, the investigation of the competition, mainly a, followed by B, C, D. I would like to receive the following data:
1, each competition activity most active 3-5 cities.
2. The average number of activities held per week in the active city, average cost of activities, average participation (distinction between official and individual initiatives), in the last 3 months.
3. For each active city, view all activities initiated in the last 1 months, statistical success rate, and then calculate the average cost of successful activities, the average number of participants, the average number of models, the average number of figures.
4, through the http://www.aliyun.com/zixun/aggregation/11629.html to not less than ">100" activities of the browsing, summary of the most common types of activity list, common activity theme/location/number/cost, Common activities home page content, as well as the common characteristics of successful activities.
5, find XX active activity initiator and participant, record personal information.

In addition, of course, you need to initiate several activities in person (serious), go round the process.

The above should be completed within 2 days.

Second Stage: Deep research

Based on the results of the initial survey, we can draw up a questionnaire to solicit other suggestions for the operation of colleagues, with a time set at 1 weeks. 50,000 copies are issued for people who are labeled as target users.

At the same time, the interview outline of different types of users is developed. The active organizers and participants of the ABCD four competitions, the organizers and participants of different activities, first list the sampling distribution plan, and then design the problem separately for different classes of samples. Samples from the initial research records, about 20-30 message invitations, contact and in-depth interviews with 6-8 people, can be directly with the "XX company product Manager" title to ask, the other side easier to cooperate.

In this process, it is recommended to find some active QQ group, join in, quickly mixed face after the launch of the event topic discussion; and find some forums that often launch photographic activities, read it fast every day.

What needs to be learned from the interview, in addition to the basic user needs, user feelings, activity details, but also include all types of activities of the collation. Not only do you know what types of activities you have, but you also know the requirements for templates and functionality for different types of activities.

The above work usually takes 4 days, the basic wireframe and brain map are also completed during this period, in addition to participate in an event in person-in the follow-up to the entire project, at least one months to participate in 2 offline activities, it is best to do once a week (can go to work time), empathy, also contact some friends. If the planners participate in a total of less than 5 activities, operating staff less than 10 times, the degree of reliable will be significantly reduced. Don't expect yourself to corners, analogy. Arrogance and laziness are the original sins of the product.

Phase III: Planning

Research completed, first with colleagues to exchange ideas, do not rush to do specific planning, but first sorted out the whole project in the planning and operation of the key points. Take the active project as an example:

1. How to find the organizers of the activities that meet the requirements? (invitation, selection and reward mechanism)
2. How to ensure effective promotional activities to attract users who meet the requirements to participate? (Precision communication and user screening)
3, how to ensure the type of activity, quality control? (Guide and supervise activity organizers)
4, can you add more entertainment interactive elements in the activities, learning to improve the elements, the elements of business reciprocity? Join in with your own characteristics.
5. What is the standard for judging the activities of a city? How to grasp the pace of expansion to control operating costs?

Think over and over again, and first answer the questions on the key points. And then split the page module, the module output block diagram, interaction prototype, process State, rule algorithm. After each module has the comparison molding plan, gets the regular meeting to inform the discussion. The proposal is basically followed by a fixed frequency of two regular meetings a week.

Since this is the original prototype on the supplementary research and revision, 2-3 regular meetings, that is, one week to one and a half time should be able to identify new scenarios, including a higher fidelity of the interactive prototype, the same time to find programmers for technical feasibility consulting. If it is a new plan of the same size, it may take 4-5 meetings to discuss the confirmation.

At the end of the project, one side enters the visual design phase (a week in advance to make an appointment with the designer), writes the requirement document (1-2 days), the backend requirements are written on the interactive prototype, and then organizes the programmer and QA to open a demand confirmation meeting. Now that the planning is complete, the next thing is to follow the visual design and code development.

The above is not a universal process, should also have a little reference value. The time standard is estimated by 1 pm without overtime, but with a more compact normal strength.

Alas, even if logically, still is easier. People are always easy to relax, paralysis, escape. If it is so easy to know and do, the word "success" is too cheap. Successful careers often require a Namovin, not yourself, your boss or your shareholders.

Recently the mood is very bad, the dislocation is formidable, the dislocation is formidable. Trapped in the once and awakened, in addition to the two words of hesitation, really have nothing to say.

Source: http://firecacada.blog.163.com/blog/static/70743762010714114830515/