Product thinking: The rogue logic of membership fee

There is such a rogue logic in the world, you pay I can not let you, but you do not pay I can make you bad. For instance, the underworld collects the protection fee, you pay the money I cannot let your business be better, but you do not pay the money I can let your business bad. There are a number of similar examples, saying that it is the logic of many government actions, such as industry and commerce, such as taxation. On the Internet, this logic also exists, I was first aware of QQ, if you do not pay to become a member, then Tencent's mandatory services may make you feel uncomfortable.

In the http://www.aliyun.com/zixun/aggregation/11706.html ">QQ client's setting has a very attractive project," after the login shows Tencent net today News ", now this option is labeled" Member Settings ", Not before. What is this thing? In fact, every time you login QQ pop-up recommended content + Ads message box, this thing is a very important piece of Tencent's operating position, is its operational resources, a play. Before I was not a QQ member when I click this option, was told to open QQ members, so forget it, but I always hate that message box, see it when there is always an impulse to become a member. Then one day I finally became a member, and every month I served 10 yuan, the first thing I did was to select that option.

Recently Used PPLive (formerly PPLive) to see movies, the kind of free, pirated kind, found that PP and QQ as well as doing such things. In the PP membership privilege list, the number one recommendation is "to advertise" and then the VIP channel. I think that should be the study of the user's psychology, the old look at ads more uncomfortable ah, can see what others do not see how cool ah. To say that these things are understandable, commercial companies ' business practices, the provision of any service will have to pay the cost, but also to calculate revenue. After all, no one forced you to use anything, and no one forced you to be a member, but I still want to say a few words.

1,PP every time you have to wait for a period of advertising, short 15 seconds, long 30 seconds, very waste of time. I can accept the ads in 10 seconds, more than 10 seconds is a torment, maybe everyone's acceptance is not the same, maybe some friends think 30 seconds is good, more than the TV station is more than 90 seconds or even longer. But I think this experience is too bad, how can I compare with TV station? TV station that is rogue behavior. In fact, I think the advertising time is too long, more than my mind in the degree, a larger impact on my experience.

2, where are ads, the most deadly is the movie looked at, the screen suddenly jumped out of an advertisement, very scary very annoying. This I firmly cannot accept, the fluent audio-visual feeling is the first experience element, suddenly jumps out the advertisement undoubtedly to the good experience to be useless. In fact, I think the advertising is too much, even affect my normal use of this product. Because there is a picture ads below me to see the introduction of incomplete film, I will often be the wrong point of the screen in the middle of the ads, looking at a sudden jump out of an ad, and so on these also relatively large impact on my experience.

3, advertising is still the same, do not know is the PP advertising is not good, or sales are too good, often repeatedly see the same ad, which let me a bit of a breakdown. The TV station kind of broadcast on the broadcast 3 times the most is not to be seen, such as what sheep sheep, the most annoying is so broadcast ads.

The above is crooked those, perhaps some friends will ask:

Q: Free service, advertising what?
A: You have no problem with advertising, I enjoy your free service, watching your ads to bring you back to income is understandable. But this has to have a degree wow, the TV station "during the advertisement during the TV show" situation has been rectified, why the internet is getting worse? Portal ads do not say, now the video site because of the survival of the reasons also have ads, and now the client such as PP has been so, not necessarily a good thing.

Q: You may not need to, no one forced you to use.
A: Yes, no one forced me to use it, but I have the right to choose, I can not use this product. I think I can make my own comments, and I think I'm thinking about this product, and of course, for myself.

Q: You want so much, write so much, for what?
A: I hope it will operate better, I can also better watch free pirated movies, this is my selfish.

Perhaps the reality is:
1, most users can accept 15 seconds and 30 seconds of advertising, from advertisers to get the benefits can be even higher than the user's dissatisfaction.
2, most users have been accustomed to advertising services everywhere, after all, in our lives everywhere advertising.
3, most users have the habit of resignation, after all, sometimes can not fight what, then enjoy it.

From the point of view of the service provider, I think it is no problem, it is correct to do, even should be respected to do. There is no free lunch and you have to make a contribution or sacrifice when you enjoy a free service, or you will enjoy a paid VIP service directly. As a commercial company's business behavior, also has to consider the cost and benefits of balance, may have a temporary Lei Feng, but certainly no long-term Lei Feng, in order to serve the healthy development of the vigorous this is necessary. In the choice of users and shareholders, in some cases may be biased to the user, and sometimes may be biased towards shareholders, the interests of the user and the interests of shareholders are related.

From the user's point of view, sure enough buttocks to determine the head, I hope to be free, high-quality, long-term service. But this is obviously not realistic, but I do not want to be more concerned about how to achieve my goal, my behavior may be malicious or even illegal, which will directly lead to the service I enjoy is not good or not long. In fact, many of the results are caused by my selfishness and greed, but I do not know. When I switch to a service provider, it seems that I never think why it can not go on, and never thought that there is my responsibility.

But overall, I still think that we should put users first, the user experience as the most important thing, no matter what time.

Source: http://daxu.net/archives/1143.html