Products & Design & Colors

When designers get product design requirements, often encounter a choice of color problems, product managers may initially mention some of their own views, such as

A: I think it's nice to make a blue one.
B: Festive, Red right!
C: This color is too depressing.
D: This piece of color is good flower!

How do you answer as a designer?

First of all, a simple analysis of the abcd,4 bit to express the subtext.

A: The product from the personal subjective or personal experience of the color recommendation made
B: Festive! Instead of really asking for the red or the other
C: The feeling of the design offset the product's original intention and product temperament, feel that this is not wanted
D: The subject is not prominent disturbed

In the earliest design, I generally ask Product Manager final requirements, product performance needs to achieve the goal and effect, rather than discuss the color typesetting details, so as to first find the fundamental, to avoid the CD appearance, the early understanding of the product, the later design process has an important guiding significance! Only understand the value of products, and then through the correct method, you can accurately locate the product color, there will be no big deviation.

The color localization methodology, the accurate localization color method has many, like color psychology choice method, the picture background method, the questionnaire data analysis method and so on various forms, the following briefly discusses several commonly used methods:

1. Color Psychology Selection method

All the colours we perceive are of three natures of Hue, lightness, and purity. Different hue brightness purity, give people different psychological impression, color from the general direction of psychological feeling to small direction of subdivision, gradually infinite close to the most suitable http://www.aliyun.com/zixun/aggregation/8161.html "> User psychology of color blocks.

According to color psychological properties to screen color, we all know, Hue is the appearance of color, such as red, orange, yellow, green, blue, purple, hue in the psychological strong and warm distinction,

such as red, orange, yellow let people think of the sun, flame and the warmth of the sun to warm the feeling that is warm, green, blue, people think of the sea blue sky, refreshing cool feeling that cold color, in the design of the earliest consideration is the product temperament and publicity effect, need to give people what kind of psychological feelings.

If you need to give people the feeling of enthusiasm, vigor choose warm color System, if you need to give people calm, elegant, solemn words on the choice of cold colors, the first round of screening.

After the first round of screening, such as the selection of the cold color, that is, the green blue Purple Zone on the right, and then according to product temperament and color psychological matching to narrow the selection range, adjust the small range of color bias, brightness saturation of the small difference, finally find and close to the most suitable color!

2. Picture Background method
Looking for the suitable color in the materialized scene picture, carries on the design, the example: the reader concept design process, although the graphic concept finally did not adopt, but the design process thought way may carry on the reference.

The earliest design time looked for some book library scene picture material, then takes 3 kinds of color values in the scene picture to use as the software main body color to carry on the design.

Take 3 color values from the picture and simulate the scene!

The final effect:

3. Questionnaire Data Analysis Method
That is, the designer put forward a variety of color schemes, interactive survey questionnaires, user interviews and other means of data collection, according to the data analysis to delete the most suitable color, this method of high accuracy, the disadvantage is that time and manpower costs are consumed more!

Source Address: http://wsd.tencent.com/20......gn-color.html