Professional distribution pharmacy and electric business platform marriage

In the face of online prescription drug sales and Ali Health platform has been tested in Hebei province, physical pharmacies are deeply "pressure Alexander", everything seems to herald the end of the era of the king to become the past. In a recent meeting of the Chinese Medical Materials Association, participants said that no matter what changes, the entity pharmacies and the community one kilometer advantage can not be surpassed, how to play the "last kilometer" convenience advantages, the realization of cross-border operation is the ultimate outlet of the physical pharmacy.

Last kilometer pharmacy close to the community nobody and

Beijing Pharmacy Federation Chairman Zhou expressed the entity pharmacy operating pressure: "I feel the end of the era of the king is going to the past, now more than 30 cities in the physical pharmacy and Ali Health talk about cooperation, pharmacies operating the Internet era is coming, pharmacies need to find a new business model." "No matter how powerful the electric dealer is, it cannot control the" last mile "from the customer. Ali health ' last kilometer ' logistics and distribution will have to cooperate with the entity pharmacies. "Liaoning Pharmacy Alliance executive director, Pei Zhi Tang pharmaceutical Chain Co., Ltd., chairman of Zhigang."

In recent years, retail pharmacies have experienced a rapid development period, Beijing has a retail pharmacy must be separated from the original pharmacy 350 meters away from the provisions, but in order to facilitate the residents to buy medicine, some commercial core area to open pharmacies, chain supermarkets operating in the management of B-type over-the-counter drugs, can not be limited by this distance. In some areas outside Beijing, pharmacy layout can be no distance restrictions, completely determined by the market, some communities around hundreds of meters to set up several pharmacies, and some pharmacies even and residents "0 distance." Pharmacy and residents unique distance advantages, for pharmacies to carry out a variety of operations to provide a convenient condition.

Zhigang said that community pharmacies use the convenience of Community services, fully tap customer value, play the "last kilometer" advantage. Pharmacies can do chronic management, health care programs, family convenience stores, women's health and beauty products, such as pharmaceutical makeup, these needs and medical personnel face-to-face operation. For drugstore management, do the appropriate projects and the service to do in place.

Professional distribution pharmacy and electric business platform marriage

In the pharmaceutical electrical business can not reach the "last kilometer", the first choice and professional pharmacy cooperation, logistics and distribution services.

Traditional pharmacy and electric business platform from the resistance to cooperation, in Gansu Deshendon large pharmacy chain Management Co., Ltd. The chairman Longyan seems to be the inevitable trend of the future, traditional pharmacies can provide products, distribution and some specialized services, electric business platform with information, flow and price advantages, both have their own strengths. Ali Health and physical pharmacy how to cooperate? Longyan said, at present, the basic is the customer received the prescription later uploaded to the Internet, and then to the prescription of pharmacies to buy drugs, take medicine, but the future does not exclude pharmacies can door-to-door, which involves the "last kilometer" problem, logistics and distribution of the brunt.

It is understood that most of the chain pharmacies have a supporting logistics system, through the GSP ("Drug Management Quality Management norms") certification, the whole cold chain management, this logistics is generally the distribution center of pharmacies store. and Ali Healthy Logistics distribution is the store to customers, drugs are different from ordinary commodities, the requirements of logistics from storage, distribution to sign, the entire process to achieve security, professional, standard, general logistics can not reach this point, then Ali Health through the network of pharmacies near distribution, the establishment of logistics in line with the GSP, to make up for the shortcomings, And if consumers encounter problems, they can also go to the nearest store for consultation and treatment. Longyan that such cooperation to the pharmacy to broaden the business district, increase the strength of drug sales, for the electrical quotient, the use of pharmacies broad geographical coverage advantages of integration of resources to meet the logistics requirements, both sides to build a mutually beneficial.

Cross-border services need to increase customer stickiness in the community

In Zhou view, the entity pharmacies do a "last kilometer", not only with the electrical business to do logistics and distribution operations, expand the scope of services, deepen the connotation of service, but also need to increase the stickiness of community customers, so that the community customer cake is not to take away. Hunan Zuziton Pharmaceutical Chain Co., Ltd. Chairman Deng Jinhua that "Community pharmacy competition is the service, according to their own characteristics to improve the quality of service."

For health care pharmacies, to do a good job of professional pharmaceutical care, for community residents such pharmacies can not be replaced. "Medicine this product and other different, need to go through pharmacist guidance to eat", the patient went to the hospital is to buy a doctor smart diagnostic services, to pharmacies is to buy licensed pharmacists professional medicine services. Zhigang tells, "a patient takes the medicine prescription of the hospital doctor to come to the Pei Zhi Tang to take the medicine, the practising pharmacist discovers the taste medicaments quantity is too big, the patient eats will have the danger, gave the prescription doctor to call, the result is the doctor negligence, has written a zero more." Such a service over time, increased the stickiness of community residents.

In many young communities, drug makeup and family conveniences are popular. Shan Benwudo, a senior research expert at pharmaceutical retailing in Japan, told the successful experience of a Japanese drug store in 2014 at the annual Conference of China's pharmaceutical retail industry. "Young women, after spending the first level, pharmacies through advertising posters and other forms to allow customers to go to the two or three-tier consumption, such as the second floor of the drug store will provide how to use cosmetics, how to dye a first-level experience of sexual services, young women go to the two or three floor, the consumption amount will be 2-3 times the level. ”

Chronic disease management Pharmacy "last Kilometer" blue sea

"Chronic management may form the new core competitiveness of retail pharmacies," said Win, the original inspector of the Department of Market order. "The management of chronic diseases is more in the pharmacy's Chinese Medicine Museum." Traditional Chinese medicine in the slow disease management and treatment of disease convenience has a unique advantage, Chinese medicine through the "Hango" way to meet the health needs of the community residents, which in the medical and electronic business platform can not be achieved.

In the sixth session of the International Forum of genuine medicinal materials industry development, Fushun construction chain pharmacy of the Chinese Medicine Museum opened, "the company is a period of time after the diabetes slow disease management began to do Chinese Medicine Museum." Now the construction of the Chinese Medicine Museum has 50 Chinese medicine, the Chinese Medicine Museum of Investment in the total investment in the joint account for a larger, this is a new growth point of pharmacy management, is a direction of everyone's approval. Du Yuxiang, chairman of Liaoning Jianye Pharmaceutical Chain Co., Ltd. said that the Chinese Medicine Museum through the membership system to the community residents to do chronic disease management, Traditional Chinese medicine to the elderly people living in chronic conditions and diet advice, not necessarily need to take medicine. The Traditional Chinese Medicine Museum's management service is better than the service quality of the hospital.

Open up slow disease management of the blue Sea, Shandong Yan Hitong Pharmaceutical Chain Co., Ltd. Chairman Yu Zhigang also made a try, "we are talking with the Korean company, joint venture to do health physiotherapy products." Korean Physiotherapy products sell well in China, massage, massage, fumigation, moxibustion and other health products are very popular nowadays, suitable for the community pharmacy operation. Health Physiotherapy products can solve the problem of sub-health and chronic diseases of the common people.