Professional lottery team involved in the lottery;

Abstract: Professional lottery team involved in the lottery, group buying site dilution of the number of winning numbers now the most common group purchase items? Not a gourmet, not an album, but a lottery. Every group purchase site is almost all in the lottery, prizes from all products of Apple to women

Professional lottery team involved in the lottery;

What is the most common group buying program now? Not a gourmet, not an album, but a lottery. Every group purchase site is almost all in the lottery, prizes from Apple's all products to female users lifetime sanitary napkins costs. It even alarmed the founder of Groupon, Mason, who came to China to visit the high net despite his full acclaim, but the only one a bit "harsh" words "hope to help the high friends pay more attention to how to help businesses and consumers to build good faith", It is likely to be the senior friends a period of time before the lottery fraud scandal.

High-net draw cheating happened in early May. The company launched a microblog lottery at the same time as Sina Weibo and Tencent Weibo, which will end up with two iPhone4 from two Weibo users. However, after the award-winning list, there are micro-bloggers from the award-winning users of the transcript of the record found that several award-winning users are high peer network staff. After questioning, senior executives denied the matter and said they wanted to open the list of winners, but on the following day, high-peer officials admitted cheating and announced the dismissal of vice presidents and employees. As of today, Gao Peng still "protect privacy" as the name, refused to disclose the name of the dismissal of vice president, so that in the interview on the Mason visit to China, there are media questioning "fraud is a professional stain, how can be in the name of personal privacy does not disclose the name of the handled executive.

In fact, this kind of lottery has become the "conventional weapons" promoted by group buying websites. Click to open large and small group buying site, almost all can see a price of 1 yuan or 0 yuan of goods or services, that is, the so-called group buying lottery. Most of these lottery items are tempting, ranging from the start of 500.08 million of physical products to hundreds of thousands of or even millions of cash prizes. The award-winning approach appears to be very "viral marketing" style: The more new users pull, the more eligibility to draw, and the final decision to win, may be the day of the stock market index, lottery number, through a number of complex operations, to get a seemingly random award-winning list.

Uncover a

Awards are too expensive, usually unreliable.

A senior group buying marketer who just quit the industry told reporters that in the seemingly fair and stimulating group buying lottery after, in fact, hidden many unknown "black box operation." "High-net of the kind of cheating is the most elementary, to arrange their own staff to win, or previously in micro-blog on the ID, it is easy to be caught." ”

The personage discloses, buys a lottery to have many doorways. First of all, if the number of the day stock index is calculated to get the winning number, because the scope of the index can be expected, so the jackpot number is actually concentrated in a certain number of segments. "Group buying site as long as the number of empty in the past, there will be no net users win, and if this part of the number allocated to the ' insiders ', you can manipulate the results of the award."

Even if the use of lottery numbers, such as seemingly random way, group purchase site also has the means to reduce the average user's winning rate. For example, they will modify the prize number database, will be involved in the lottery to expand the number of 10 times times, the number of winners will be diluted accordingly to the original one-tenth.

"So, there is a simple criterion to determine whether the lottery is a good one: in general, if the winning product value of more than 200,000 yuan, you do not have to believe that they will not spend such a large price to do a single promotion, will certainly through the above mentioned method ' dilution '; The person concludes.

Revelation II

Ordinary users are hard to win

In addition to the jackpot, many group buying sites will also launch an "invitation award", that is, to invite a certain number of new users to register, will be eligible to participate in some small amount of lottery. Such awards are generally numerous and seem to have a greater chance of winning.

"This kind of prize ordinary user basically do not expect." A group of people specializing in the lottery to eat, commonly known as the ' Rob Rob Clan ', there are special online tasks to distribute the site, the issue of these invitations to register the task. Usually group buying site in order to maintain the enthusiasm of the group, such prizes will be really issued, ordinary users can not rob them. ”

Reporters in accordance with the people's advice to visit a number of looting Clan task site, found that a large number of group buying website registration, lottery task issued, organizers to 1.5 yuan price requirements to rob the family registration handle, gathers the United States, F Group and other sites of users and participate in the lottery sales. According to the introduction, group buying site for new users to introduce users will be given a return of about 10 yuan reward; Even if there is no return point reward Lottery items, due to the upstream of the looting through the task of subcontracting to obtain a large number of accounts, can also be received by the invitation award to cover the expenses.

Influence

Number of users of water injection wind injury

Group buying site to hold lottery, its original intention is to attract a large number of new registered users, quickly expand the size of users, occupy the market active position. "Many internet companies are going to the U.S. to go public, not to profit, but to market size." Groupon is so hot, the concept of group buying is bullish, who has a large user, who is good to pull the wind, the future listing is also easy.

However, in the lottery fraud, professional lottery people involved in the case, group purchase site users will inevitably be a large "water injection." According to the above people, many "rob the family" for the lottery to buy the account, in the lottery after the end of the discard. Therefore, the frequent lottery of the group buying site, its real user size is usually only to claim the size of the user one-tenth or even less.

In this case, the loss is two groups, one is to look at the number of investment risk, the other is a fluke, hope in a variety of lottery raffle lucky winners of ordinary consumers. They seriously for each lottery event registered account, pull friends to participate in the end, but always return empty-handed.

Data

May Group Buying market cooling complaint volume soared

Group Purchase Professional Navigation website Group 800 days ago released May 2011 Group Buying statistics. May 2011, submitted to the Web site to apply for the number of group buy sites added to 262, and the April basic flat, compared to the March group purchase site number of rapid growth, the momentum has dropped significantly. By the end of May 2011, the number of Chinese group buying sites was approximately 4,500.

A slight drop in total sales

Statistics show that the sample of the purchase site and the city May 2011 Total generated sales of 597 million yuan, slightly lower than April. Group 800 analysis that the decline in sales is highly likely to herald the group buying industry will enter an adjustment period. Industry competition intensifies, the credibility of the problem more and more serious.

The more mature consumers, group buying industry, the credibility of the problem is exposed the more obvious, this is the main adjustment of the driving force.

Because the market self-regulation will touch the real account of the group buying enterprise, it is likely to trigger the industry big shuffle already predicted.

Group buying complaints continue to soar

Another manifestation of consumer maturity is that group buying complaints continue to soar. May, the Regiment 800 group buying complaints District new complaints case 1025, the month of new complaints volume is 2.4 times times last December. From the recent three months, the number of new complaints in April than March more than 115, May new cases of complaints than April, more than 193, the growth rate greatly accelerated.

As far as the content of the complaint is concerned, there are more and more consumers who question the quality of group purchase (goods or services). Although overdue or unpaid refunds, slow delivery is still a long-standing problem, but for the quality of group purchase complaints increased to become a concern. Consumers no longer words will be able to cheat in, fooled away, group purchase site Yaotu Long-term development, improve the quality of group buying is a top priority.

May, in the specific sales data, the United States network in April strategic contraction, May to 75.202 million yuan to the summit. The previous sales champion handle net slipped from the sales champion in May.

This edition of the interview/newspaper reporter Yang