Profit model network game winter should be considered

Online Games: Written as: Mmogame also known as "online games", referred to as "net game": Must rely on the Internet, can be more than one person at the same time to participate in the game, through the interaction between people to achieve communication, entertainment and leisure purposes.

Background: Because there is no uniform technical standard for computer hardware and software at that time, the platform, operating system and language of the first generation network game are different. They are mostly guinea pigs, running on large mainframe institutions such as MIT, the University of Virginia, and the University of Essex in the United Kingdom.

Game features: 1, unsustainable, after the machine restart game information will be lost, so can not simulate a sustainable development of the world; 2, the game can only be performed within the same server/terminal system and cannot run across systems.

The first real online game dates back to 1969, when Rick Bromy a Plato (programmed Logic for Automatic teaching) system, called "Space War" The game, which was modelled on the first computer game "Space War", which was born eight years ago at MIT, differs in that it can support two-person remote connections. SpaceWar

In this round of economic crisis, the IT industry is the first, but under the cover also has the egg, the game industry seems to be an exception.

This exception is reflected in two aspects, first, most IT companies are downsizing, online games companies do not have news of layoffs, on the contrary, Jinshan, Giants and other online gaming companies, have launched a large scale of the new round of recruitment; second, most IT companies are shouting winter, and online gaming companies seem to have little such sound out, on the contrary , Shi Yuzhu and other online games giants also think this winter for online games, the reason is that the economic crisis intensified, leading to a large number of enterprises shut down or bankruptcy, the number of unemployed increase, and online games as a low-cost entertainment, the unemployed people will inevitably become the main choice of leisure entertainment.

Of course, if there is no impact, is also a fooling, online games listed companies in the share price is also falling, is a significant impact of the economic crisis, but this is due to the market trend of systemic risk, and most of the company's fundamental relationship between the game is not.

However, although the online games in the current crisis, with a certain degree of risk resistance, the impact is small, but also should be in danger, early planning and response to the market may change. The author believes that the economic crisis does make the net game become unemployed people's entertainment consumption orientation, there is a certain increase in the number of players, this is an opportunity for online games; But on the other hand, the net swims the enterprise also must see a point soberly, that is the player individual consumption ability is declining. Under the current crisis, the income of the unemployed people have been greatly affected, still working white-collar or blue-collar people, income is expected to discount, quite a number of corporate pay reduction, is the most intuitive manifestation of this situation.

Therefore, in view of this situation, the author suggested that the net swims the enterprise to consider to carry on the appropriate, the moderate change in the profit pattern. As we all know, online games from CPS to CSP, can be said to be a profit model on a revolution, and the overall development of the online games industry pushed a new level. At present, CSP mode is already the mainstream model of online games industry, this game free, prop charge mode in the economic situation is good, indeed a great market, and indeed to the online gaming enterprises to create a revenue miracle, but in the current economic downturn, the income expected to discount the situation, to white-collar, such as the main consumer group CSP mode, There will be a certain impact on revenue capacity, and if the current economic crisis lasts for one to two years or longer, the impact of the CSP model may become increasingly apparent.

Also potential, the market trend in the change, the game enterprises must recognize the potential of the crisis, to change the contingency, homeopathy, in order to avoid future risks. How to change the profit model of online games in the present? I think the CPS model, perhaps there will be a certain market, because the unemployed people's personal disposable income has been reduced, but the individual disposable time is ample, therefore, for some of the game by the players, you can take cheap pay strategy for players to entertain. Can learn from Shi Yuzhu's "journey" game, make free version, time version, retro version of the three versions of this idea to meet the different levels of consumption, the needs of different consumer groups. This article by the www.nicheng1.cn webmaster feeds