Project manager: Customer's "need" does not equal to "demand"

1. Project manager: Customer's "need" does not equal to "demand"

The customer tells you he wants you to give him a tomato, and want to give him immediately, but you do not have tomatoes, you are very worried, finally can only tell him, give you a chocolate can do? The customer actually said: that's great. In fact, the customer's "need" is to solve the problem of hunger, but he told you his "demand" is "tomatoes", if our project manager does not understand this, will not dig and understand customer needs, it can only be honest to customers to buy a tomato. This PM does not understand the customer's real needs. In the final analysis, the business understanding is not thorough, communication is not in place, the project manager to "collect demand", the exact "collection of needs", and then to provide customers with solutions and product prototypes, so that customer recognition, and can not blindly cater to customers, "they also say unclear needs."

2. Product Manager: User "need" what won't tell you

Before the iphone was born, no one was going to tell jobs that he needed a fully-touched 3-inch mobile phone with App Store rich apps! Jobs also never ask what users need, because users "need" what not to tell you! Most arranges the How it looks and feels. But If you dig deeper, it's really how to do it works. In fact, most users tell you is the feeling, but the user's real needs or the last how to do it works. Jobs did the user research and really looked at the substance in the user's research.

For example, a typical design for the Oxo company is the Oxo calibration measuring cup, "showing the amount-markings at a angle, so users can easily read the amount as tightly fill the cup." "Make the scale oblique so that users can easily read the metering when they use the measuring cup." There is a problem here: users never say that he needs such a measuring cup, and the user will never say that it is a problem when they are taking the time to measure it, and they just can't bear it without complaining. Users will not say to you: there is a problem to be solved. Users only need to observe the research, the development and innovation of any product is by observing the user, to find their unmet needs, a point of production.

3. Team: What is a good team?

When everyone in the team is encouraged, empowered, and respected and trusted, the team has the perfect performance. The success of the project is not equal to customer satisfaction, not equal to make money, not equal to the boss satisfaction, nor equal to the team's success, sometimes it means that the team dissolved. The core skill of a team manager is communication and control. The success of the team manager is the success of develop arranges, each team member is successful team manager is a successful team manager.