Pseudo proposition of intelligent hardware: intelligence and hardware may not be the core

In the "smart" gradually chicken, hardware is still dependent on the traditional team today, playing "smart card" and "hardware card" almost become a pseudo proposition. The establishment of a value system that serves the needs of users may be a new way of exerting force. In the service value system, each link is not unique, but the combination of the formation of competitiveness. In addition, in the process, how to deal with the traditional domain players, but also the "words will be called subversion" entrepreneurs need to face the problem.

Rejection”

At the Apple Store, a smart piano called the one is said to have reached the top of its category. It is understood that this smart piano is not so much a piano, it is more than a keyboard, the price of 3999 yuan; in the "smart" way, the idea is to use the iphone, ipad and other devices, through the app teaching, so that people who do not know the piano and music theory can pop a complete song.

But the catch is that, according to Phoenix Science and Technology, the project from the Innovation Workshop, not within the workshop was attributed to the "Smart hardware" project.

Judging from the market evaluation, the one as a "piano", at most can only be said to be passable. Some netizens jokingly, if want to buy a toy, and money, buy the one is worth it, if you want to seriously real piano, it is not worth it.

At the same time, as some traditional piano manufacturers are aware of this product form, they are beginning to try to emulate it, including the domestic piano company Helen Piano has a similar test machine. This is a big challenge for the one who relies on OEMs and does not have much technology to accumulate.

Laixiaoling, a partner in the innovation Workshop who understands the one project, says that even in the face of this challenge, the one has its own advantages, the music teaching content service platform that is now starting to accumulate.

"These are the traditional piano manufacturers can not do." The one piano is actually an online education project, a product that aims to focus on the music market segment, and the hardware is not as important as it is supposed to be, "Laixiaoling explained to Phoenix Science and technology. Further, the one's purpose is to host a content service platform through hardware, even if "hard" does not rise, can also through "soft" sex service win.

Not just the one, in the area of smart hardware, it's hard for an internet-rooted team to make hardware better than its rivals. The main reason for this is that players in the traditional field are far less likely to be subverted than imagined.

"Hardware" and "smart" are all false propositions.

In fact, even in the context of mobile interconnection, talking about subversion of traditional industries may also be a pseudo proposition----taxi software can not be separated from the restaurant, and intelligent hardware, and ultimately inseparable from the old factory, such as Foxconn.

This is an example of the US-map phone. The first two generations of OEM manufacturers are not Foxconn, until the third generation of Foxconn began to intervene deeply, the quality was significantly improved. Industry insiders generally believe that, although China has long been the world's manufacturing plants, but the real production of good machines in China are not many factories.

"Early design, development, to the high prices in Foxconn open model, these are very difficult for internet companies," said the relevant people familiar with the supply chain, "This has become the Internet enterprises to enter the huge threshold of traditional industries." And a lot of smart hardware is also highly dependent on the traditional factory, "Ink weather air fruit in the design is praised, largely because it uses the same product line with the Apple Computer", of course, the product line still belongs to Foxconn.

An entrepreneur from Shenzhen told Phoenix Technology, the mainland Internet companies to do the basic hardware still remain in the OEM, but the degree of deep shallow. "Shallow" OEM as recently as Huawei and Skyworth cool cooperative intelligent TV, still by the traditional manufacturers dominate the vast majority of links, a deeper level of cooperation projects, according to the requirements of outsourcing or the introduction of related hardware team, but the product itself research and development, design and other aspects of the discourse is still in the hands of the hardware team, but in the external marketing mode will change , in essence, the OEM economy.

More alarmist, compared to the internet subversion of traditional industries, traditional industry players to repel internet companies may be more realistic. such as "intelligent" air purifier, a set of 3M filter for the core solution + matching app, traditional manufacturers can also do, or say, the core technology in the hands of them if determined to do, may do better.

According to the Innovation Factory's small fish and baby technology CEO Song Maple introduced, the recent company pushed the "small fish at home" care robot, the core members of its team from the establishment of more than 24 years of Polycom company communications System team, hardware design, foundry is entirely Foxconn fencing. In addition, has been the Lord to do sweeping robot and other home supplies of the company, but also launched a main intelligent home care housekeeper Robot "Kiss Treasure", mobile robot can also achieve family interconnection.

As you can see, the hardware section ultimately falls on a slightly more traditional team. Can not open mold, difficult to do design, as well as the product itself the technical threshold, restricting the Internet team in the "Hardware" on the development. And talking about the "smart" part of intelligent hardware, Song Maple to Phoenix Technology, said that its products are mainly in the care of elderly children in the home needs of the users, so they made a small fish can not move home robot. The reason is that it is aimed at the care of the fixed scene, "the robot running around will bring trouble to the family, even if the move will be more cool."

More use of the level, many ordinary users found that the direct manual can be turned off equipment, into intelligent hardware, you need to take out the phone unlock, slide, into the app finally closed. As for the intellectualization of the air purifier, almost without exception is simply equipped with the app, while the core filtration technology is the same, the upstream technology and the core parts of the supply chain is still unchanged. It caused a change in the shell can sell the status quo, as the flourished MediaTek MTK mobile phone.

Smart Ben is right, but for intelligence and intelligence, it's a new myth.

The intelligence hardware's Breaking the Bureau conjecture: Service value system

Perhaps, talk about "intelligent" peace talks "hardware" is to talk about smart hardware cover. Laixiaoling that building a service value system based on demand is critical.

Back to the one Content service platform to do, the traditional vendors are hard to do, mainly because in their ideas, it is almost unthinkable to open their content platform to competitors, the Internet-rooted team does not have these concerns. Through the accumulation of content and services, the hardware into one of the ring, at least to ensure the survival of the company. In the future choice of road, Laixiaoling said "can choose to cooperate, also can choose joint ventures."

Domestic hand ring manufacturer Thump also recently launched a splash ROM 1.0, and said the ROM will be suitable for more hand ring manufacturer products. The team said the future would devote a great deal of energy to the "hand-ring solution", the content and service provider of smart hardware.

This is similar to the MIUI-centered millet model that we are familiar with, but not just. The service breadth of the intelligent hardware is much larger, including the construction content, form the software and hardware one thing networking service, even is based on above life style.

The founder of Rehaibo to Phoenix Technology, said the highest level of intelligent hardware, is to show consumers a new way of life, GoPro did, although the existing standards of intelligent hardware, it is not "smart" aspect of the benchmark. Stripped GoPro each link, each module is not difficult to copy, but once together to form a system, but few manufacturers copy the past.

Perhaps this is where the smart hardware has its own value system: the need for scenarios to provide a complete set of service logic regardless of whether the logic is based on content or shared. As for hardware, it is good to be the team that is best at making hardware.

In the eyes of some investors, a lot of smart hardware teams are actually on the wrong side. Smart hardware now, a key issue still lies in how to deal with the relationship between Internet/mobile Internet and traditional domain: instead of talking about subversion, it is better to talk about integration, the essence of integration is to serve the needs of users, two players in the field in fact there is not too many irreconcilable contradictions.

Perhaps the principle of the supremacy of demand is not difficult to understand, and indeed a lot of people realize that "smart" and "Hardware" is a cover, at most the way, not the goal, "so innovative factory cast a lot of look not so cool, and even some soil projects," Laixiaoling added. Most of these projects, it is said, can address the user's rigid needs in specific situations. Rather than robbing traditional manufacturers of their jobs, Internet/Mobile Internet teams may be more likely to build their value systems to serve users as well as traditional hardware vendors, or to service these vendors through capital operations such as mergers and acquisitions and joint ventures.

Most of the players in the traditional field don't die. It may even be the ultimate survivor.

Conclusion

Dilute the "smart" and "hardware" tags, choose to do service value system has become a lot of team selection of new ideas. But how to do well in this kind of service is actually a more difficult problem to solve. But at least, the road does not go away, the direction should be right.

(Responsible editor: Mengyishan)