Public comments invest more than a few software vendors to speed up the catering O2O industry chain

Recently, the public comments announced with focus on catering ERP Shanghai Ishikawa Technology Co., Ltd. to reach strategic cooperation. After the investment, the public comments on the Shichuan technology will be more than 10% of the shareholding ratio. Prior to this, the public reviews also had a strategic investment in food and beverage delivery system and call center software business "Wisdom Dragon." Public comments insiders on the "daily economic news," the reporter said, the recent will be the largest food and beverage ERP manufacturers "Days of Fortune Business Dragon" for the B-round investment.

Obviously, the public comments try to through the investment of many food and beverage ERP company will buy, takeout, online booking, ordering and so on to get through, complete the O2O industry chain closed loop an important link.

Continuous Investment Catering ERP Company

The public comment on the investment of Ishikawa technology, the main business for catering enterprises to provide a complete information management solutions, including catering management system, la carte system, eating square solutions. This is the second round of financing that the company has received since its inception, according to the Ishikawa technology team.

It is reported that, according to the agreement, the two sides will jointly realize the menu including the information data to get through, to achieve public comments on the write-off, booking, ordering, booking, takeout, vouchers, CRM and other O2O closed-loop services and Ishikawa technology related software products and management system connection.

In other words, if the cooperation is smooth, can help the public to comment better connect online user and offline merchant. Public comment on the "Daily economic news" Reporter said that the cooperation can solve two problems at the same time, one is the user online consumer experience will be better, and second, the business management efficiency will be higher.

The above people further indicated that in particular, the public comments users in group purchase consumption checkout, the merchant can directly in the food and beverage ERP manufacturers in the system input to the public comments of the purchase coupon verification code, the background will automatically verify and sync to the system of the various operational statistics report; Again, when users use the popular Comment app reservation, Can be real-time query the restaurant seat can be booked, real-time completion of the reservation, no longer need to wait for SMS confirmation. On the other hand, booking data and merchants POS data through, but also conducive to business to enhance operational efficiency.

In the public comments, the current restaurant industry ushered in a "golden age", but the popularity of the internet and consumer changes also make traditional catering businesses face challenges, such cooperation will help the public to comment on the catering merchants to improve management efficiency, reduce operating costs, improve the traditional merchant Internet capabilities. For the food and beverage ERP manufacturer and the local life O2O platform, all means the huge opportunity.

Internet analyst Wang Liyang to "Daily economic news" Reporter said, the current public comment more like the flow of suppliers, can only be attracted to the flow of products to the merchants, from this one mode, the public comment has been considered to achieve the ultimate, it is difficult to have more space to play. So from the industrial chain, the public comments to be more in-depth market to be actively change.

2013, the public comment on the strategy invested two companies, one is catering delivery system and call center software, "Wisdom Dragon", the other is the film booking system "NET ticket network." It is noteworthy that the above public comments related to the "Daily economic news" reporter revealed that the recent public comments will also be announced investment "Days Fortune business Dragon" catering software company.

Clearly, through the way of strategic investment, the public comment to the local life O2O the goal of the whole platform to step in, and finally gradually improve its O2O ecological circle.

To get through the two major links of user merchants

2014, China's catering industry is facing transformation and upgrading, catering enterprises have net. Earlier, the Chinese Cooking Association in the "2014 China Food Industry Development Report" revealed that the mobile end will become a food O2O strategic development direction, development will be driven by the online drive into the offline drive.

On the other hand, the traditional catering ERP vendors and merchants in the intersection only in the completion of the sale of products, can not obtain sustainable commercial value, also can not provide sustainable tracking services for merchants. This model will be phased out in today's and future Internet eras.

It is based on the above two backgrounds, the public reviews are holding a number of companies can assist the traditional enterprise transformation, and jointly build a new ecological circle.

Public comments CEO Zhang once confessed that the public comments are experiencing a painful rebirth, "like a house, we have to do all the things we've done before, and now we are building the foundation stage." 2014 will be a popular comment on the threshold of survival, to 2015, many of the business can gradually develop, towards stability. ”

In Zhang's view, from the angle of O2O, several obvious commercial closed-loop has been formed, one is paid coupons, that is, the second is the restaurant booking, and the third is takeout.

At the same time, he believes that the O2O model is still missing two key nodes: first, the payment, such as the user through the public comments booking restaurant, can not be directly paid; the second is because the Merchant register system is different, the public comments can not get the merchant cashier information or La carte information.

In this respect, Wang Liyang said that the public comments need to go deep into the business service system, so as to complete the flow of consumption closed loop. Obviously, has invested in "Wisdom Dragon", "net vote net", Ishikawa technology and "Days Wealth business Dragon", are the public comments on the above several commercial in the layout.

The above public comments on the "Daily economic news" Reporter said that the food and beverage ERP manufacturers have many real-time operating data, from the supply of the expected supply; Reviews and Catering ERP vendors will be able to provide users with better functions and services based on these real-time data after the system has been opened. This is also a comment on the layout B-end, service users, the completion of the O2O industry chain closed loop an important link.

At present, the public comments O2O mainly concentrated in the catering field, not only invest in a number of food and beverage software developers, but also invested heavily in food and beverage delivery platform "hungry Mody." Wang Liyang that the public comment is to O2O to do the most in-depth, in this field to open up the gap with the United States, forming its own core competitiveness.