Public keen on cooked food net purchase cold chain is the "Kan" of fresh electricity supplier

Absrtact: The consumer buys the food from the net purchase channel, the fruit and so on, the average nearly 50% cost is the cold chain distribution cost. Electrical Business Observer Ruzenwang for the reporter accounts, since the exposure of industry secrets. The industry also directly said that this is a fresh food net to buy expensive price

"Consumers buy cooked food, fruit, and other seasonal foods from online shopping channels, with an average of nearly 50% of the cost of cold chain distribution." "Electrical business observer Ruzenwang for the reporter accounts, since the exposure of industry secrets." The industry also directly said that this is the main reason for the purchase of expensive raw food net.

Public keen on cooked food net shopping

Online shopping for Miss Li Taobao online bought a cooked in Hubei hometown crayfish, is today the next day Express to Guangzhou, a little steamed can be placed on the table to feast, "What will be the problem, now express very convenient." When asked whether the food safety problem would occur during the delivery of the cooked food, Miss Li responded. Only after two weeks, Miss Li in another Taobao shop online to buy crayfish.

With the growing maturity of the distribution chain, cooked food online shopping has been a long time, and like Miss Li so keen on the Internet to buy a few people, the World Cup before 4th, Taobao on the next single amount of crayfish 8329 people, consumption of 17.5 tons, 700,000 small lobster Qianjiang. Among them, the best-selling spicy shrimp ball sales more than 6,500. Taobao data show that since the World Cup, meat cooked food has become the most popular with consumers, in the early half of the World Cup, the meat cooked food sales on the month-on-month growth of 94%.

Problem

Cold chain is the "Kan" of fresh electricity supplier

More "hot" than a cooked food net is a fresh electricity trader, which is considered a hurdle. The latest news is that "meat giant" yurun food has announced a march into the electric business sector, and will invest 2 billion yuan for its own electric goods licensing "Yurun Manor" to build. More specifically, this 2 billion yuan will be used in the rain-run supply chain system research and development, production, warehousing, logistics and so on, to create a "from the source to the end" of the entire Food safety monitoring system, to achieve "the source of security, logistics speed, the whole cold chain."

However, although the slogan is beautiful, but the cost of the cold chain occupies the cost of the electricity quotient, if the distribution process is not appropriate, what kind of hidden dangers?