Qian Cofeng: Some experiences of early investment

There is a saying: "All that glitters is not gold." Early investment is the seed period, VC industry also known as "transplanting" (Greenfield) project, the farmland just inserted in the seedlings, green leisurely one, whether can survive, can get to autumn harvest, there is greater uncertainty, so the United States Silicon Valley said early investment for seed or angel investment, generally only suitable for three types of people: friends,　　Family and Fools (Friends, accessibility and jesters).　　In the current era of national PE, now individual funds began to pay attention to early investment, this is called "bo silly", Dare to Bo, Shari, the need for high skilled, according to a well-known foreign funds, that is to "head and burst away", every year to invest dozens of early projects, each investment in the 500,000 yuan to 5 million yuan.　　China's prospects for the first phase of equity funds since its inception last October, but also in the exploration of renminbi funds early projects, including Han Li two early companies to share some of the experience. Selected industry and gambling "track" early projects, we pay more attention to the Internet and energy-saving environmental protection field seed projects, the former use it technology, the latter use of energy technology E. T. Technology, can make the traditional industry glow "second Spring" (such as E-commerce). such as the Chinese investment in an online wedding booking service providers, using Ctrip model into the wedding/wedding banquet This huge market cake, but also the electric quotient elements, with it electric business technology and marketing planning wedding banquet, user acceptance and consumption satisfaction is staggering. Since the company came online a year ago, sales, users and other monthly growth of 30%, the next few years will be doubled every year.　　The temptation to have such potentially huge gains is to try to invest early and be willing to take risks and uncertainties.　　Roll up your sleeves. Early projects are often suitable for "angel investors", personal behavior, decision-making speed, wide kinds of Bo, VC early angel investment is very little, one of the main reasons is that the organization to participate in the management after the investment, the organization costs too much, can not control (unless you do not how to tube).　　We mainly choose the business model, team building, market development and other aspects can provide greater value-added services to vote, including online wedding reservation project, we have introduced a well-known fund (had invested Alibaba and thunder), as well as a consumer listed companies Mister Shares, all-round for the company to provide value-added services. Accelerated financing of the choice of Angel investment case, after the investment bank will be responsible for the start of the next round of financing work, to ensure that the company's business development, fodder and supplies.　　Because the world is difficult to anticipate, the capital market wind is uncertain, and more than 90% seed companies are due to the burning of money, not to melt money and closed. The future of the Chinese Foundation in the second fund to increase investment in early projects, will launch the "Cloud Entrepreneurship" program, we have formed a six-person "entrepreneurial Mentor Corps", composed of successful founders, chairman of the company, regularly for the seed project and early entrepreneurs "counseling." By investing in early seed projects, on the one hand Hanri hopes to work the green field for domestic entrepreneurship (especially in early investment), we also look forward to optimizing the portfolio and maximizing the return on investment through early investment, growth period and pre IPO projects. Share to: