Quarterly monitoring of China's Business-to-consumer market in the 2nd quarter

Recently, the Analysys think-tank published the 2nd quarter of China's business market quarterly monitoring data, suning purchase growth 163% Year-on-year, is the industry average year-on-year growth level of twice times, the chain growth is reached 74.64%, is the industry average chain growth level of 3.6 times times, become the fastest growing domestic electric business enterprises. Su Ning Tesco executive vice President Li Bin said that the three or four quarter suning will continue to maintain more than 70% of the chain growth rate, to ensure the completion of the annual minimum of 20 billion goal, and August is suning easy to buy three anniversary celebration month, Suning easy to purchase plans to invest 1 billion yuan let the amount of open carnival celebration Offensive, To substantial concessions and a new service upgrade measures for the second half of the sales target lay a solid foundation.

According to the data released by the Analysys think-tank, the 2nd quarter of 2012, China's business market transactions reached 98.84 billion yuan, the chain growth of 21%, the year-on-year growth of 82%. Suning Tesco in the 2nd quarter of the turnover of 3.36 billion yuan, the chain growth of 74.64%, year-on-year growth of 163%, are several times the industry average. Suning's share of the market has also increased rapidly, from the first quarter of 2.35% to 3.4%, in the first three of the independent sales (another two are Jingdong and Amazon), only suning easy to buy market share does not fall, it is obvious that the strategy of price war to eat up the share of competitors significantly.

The reporter from Suning easy to buy the website to see, Suning easy to buy "1 billion red envelopes daily hair" activities are mainly concentrated in the August 1 to August 14, August 21 to August 31 two stages, registered members can draw by the large turntable, receive the Olympic gold medal (100 yuan), silver Coupons (50), bronze coupons (5 yuan), The chance of winning 100%, the maximum can be 3750 yuan a month; At the same time, the large web site to congratulate Suning easy to buy anniversary, will start the media users exclusive preferential day activities, to their users unlimited distribution of 100 Yuan Half-price coupons. 818 days after the week, Suning easy to buy also prepared a more aggressive celebration promotional activities.