Quick success hinders China electric Ultra US power data hidden worries

Poor credit system, large logistics constraints, internal management disorder still exist even if there is no National day, "Singles Day" ... E-commerce retailing has become the easiest Internet behavior to be dubbed "Carnival".　　China's E-commerce retail sales will surpass the US as a stronger needle in 2015, but there are many hidden worries about the growth of data and the enthusiasm of companies, according to a survey by BCG. There are two of data lurking about the force data: The Boston report, an international renowned market consultancy, predicts that China's online shopping market will overtake the US as the global No.1 in 4 years; On the other side, Taobao Mall, China's E-commerce hegemony Alibaba (Weibo)　　Created a 3.36 billion-dollar sales history record.　　A survey published in Boston predicts that China's online shopping market will increase to 2 trillion yuan by 2015, surpassing the US as the world's largest online consumer. In support of the forecasts, Boston has pointed out that, as the world's largest internet users, China has 145 million online shoppers, second only to the United States of 170 million, and will continue to grow.　　In China, nearly half of the city's population is already involved in online shopping, and China's online sales will continue to rise over the next five years, thanks to increased personal income, these analysts say.　　Almost at the same time, China's Ministry of Industry issued the "Electronic certification Services" Twelve-Five "development plan" predicts that by 2015, E-commerce annual turnover (including in addition to network retail business-class business-to-business) will exceed 18 trillion yuan. Group Purchase website American Group Network (micro-blog) founder Wang before the Chinese online shopping people's consumption capacity has also been thinking, he said, "China's annual per capita annual income of more than 30,000 yuan, and only more than 1000 yuan spent on the internet, the other 30,000 spend more where?"　　Can you change some more? So how big is the gap between Chinese and American online retailing?　　According to China e-Commerce Research Center, Analysys International (micro-blog), Eric Consulting (micro-blog) and other domestic analysis agencies data, last year, China's network retail size of about 500 billion yuan, and the U.S. Department of Commerce revealed that last year, the total amount of internet retail sales of about 170 billion U.S. dollars, just over 1 trillion yuan pass. However, the two countries ' online shopping market growth is now a big difference. Domestic statistical agencies for many years of data show that China's online shopping market size of 2006 31.2 billion, 2007 59.4 billion Yuan, 2008 120 billion yuan, 2009 263 billion yuan, 2010 500 billion yuan, basically keep doubling growth.　　And the U.S. online shopping market growth has been hovering between 10%-20%. Some analysts joked: "According to doubling the logic of growth, by 2015, China's online shopping market size is not 2 trillion yuan but 8 trillion yuan, but this is not possible, growth has reached a certain level has begun to slow down, even so, to 2015 to reach 2 trillion yuan is the most conservative estimate, can more than the United StatesChina, see if the U.S. online shopping growth can be a miracle.　　"Iris consultation shows that this year's three-quarter online shopping market growth rate of 73.4%, and Analysys International to give this year three quarterly net purchase growth rate of only 58%."　　Onlookers still hold a bullish vision but investors and bystanders are confident. "Chinese netizens are so many, any kind of internet business model China is the industry first sooner or later." "Bo, a leading internet critic, believes that China's Internet users are already the world's largest, and that the size of e-commerce beyond the United States is certain." "According to the current development trend, there is no faster than the United States in terms of turnover."　　"Bo that, in addition to the absolute advantage of the Netizen base, China's overall high economic growth is also conducive to the environment," The residents have income growth, the economic situation is good, there will be online consumption demand, and the United States and other developed countries are basically still in the economic slowdown or even stagnation stage, the growth of online shopping is bound to match the economic environment. " Bo pointed out that, in the same purchasing power, China's commercial distribution pattern also decided that the network retail than Europe and the United States more popular users.　　He believes that the proportion of cities and towns in Europe and the United States, Wal-Mart and other large entities complete coverage, and China in addition to large cities, in the three or four-line city of serious shortage of large business facilities, E-commerce can make up for geographical limitations, to meet these accounted for a large number of three or four-line cities and Zhu Yuhu, a partner of Jinsha venture, last year firmly believed that "China's E-commerce market will surpass the size of the US e-commerce market in the next two or three years". He explained: "This is not an assumption, and there are many determinants in it, because the entire Internet industry has entered the era of E-commerce, almost all internet bosses and entrepreneurs bullish on this area." "According to Zhu Yuhu's point of view, China has a lot of spare capacity, China's internet companies as long as customers, it is easy to find offline OEM (foundry) manufacturers to help you do production." "This is not possible in the US market.　　"He also pointed out that over the decades, China's commercial brands, such as Li Ning, anta to expand the impact of the space is still very large, only by offline promotion does not look perfect, online will be an important channel." In Bo and Zhu Yuhu's view, in addition to the big environmental factors, capital enthusiasm, entrepreneurial enthusiasm is China's online shopping market will sooner or later overtake the U.S. market, one of the driving factors. "In the United States, the top ten electric dealers only Amazon (micro-blog) and ebay (micro-BO) are pure Internet companies, others are controlled by the traditional enterprise online channels, the Chinese market, pure internet companies and traditional enterprises are enthusiastic, more diversified competition."　　Zhu Yuhu told reporters. E-commerce experts, leisurely network CEO Li Daishan introduced, the past two years, venture capital to China's electricity industry injected more than 30 billion yuan.　　The Ministry of Commerce data shows that 2010 China's E-commerce information, trading and technical services enterprises reached 25,000. China net buys the high growth rate to hide the trap risk one: the management idea distorts "the situation is very good, the risk is not small," Bo thinks,Individual enterprises, domestic e-commerce has not done particularly well.　　Because the whole domestic e-commerce still has a lot of deficiencies. "The first is the question of ideas," Bo explained, the Chinese companies imitating the European and American E-commerce model are still relatively primitive in the reserves of technology and group buying. "Everyone is more quick to profit, take money to circle users, circle manufacturers."　　"He believes that, in particular, the traditional enterprises follow the pursuit of E-commerce problems," the United States and the state of the purchase of the net why did not do, because the idea of only the electrical business as a supplement and channel, not enough preparation, also did not very good coordination line under the online relationship. Bo insists that E-commerce is a completely alternative to offline trading business model, if these enterprises only exist amateurs nature, can not do a good job in the electrical business. In China's current business environment, serious focus on the electrical business enterprises will make mistakes, "regular changes in internal rules, harm sellers and buyers, the rule of stability will also happen with the line under the channel dealers of the blocked class malicious competition, and finally backdraft their own development", he pointed out that These improper development trends all involve a core value: the credit system.　　The imperfect credit system will affect the relationship with suppliers, the relationship with consumers, the logistics providers and even capital investors. Risk two: The market concentrates the enterprise to weigh the easy view the international analyst Shou sends out that the investment market meets the cold, the market drop also can affect the electricity quotient growth slowdown, directly causes the user activity degree to descend. He analyzed that the growth rate of the Consumer-to-consumer platform slowed down first, while the growth of the business was better, but the scale was small and it was difficult to drive the overall market growth.　　Multi-data show that last year more than 500 billion yuan net retail sales have 400 billion yuan is Consumer-to-consumer platform Taobao (microblogging) contribution, the market is too concentrated. Lok Tao Network (Weibo) Vice President Chen pointed out that in the front of the net shopping, the potential of the huge mobile shopping market is facing the limitations of mobile payment. And in the network after the end of shopping, logistics and distribution is a short-term difficult to solve the constraints. Amoy CEO Bi Sheng not long ago the "User received empty box" incident shelled the domestic logistics and distribution system lag behind. Therefore, at present, including Jingdong (micro-bo), Taobao, good to buy and other enterprises are planning their own logistics system, but this also diverts a lot of capital and human resources.　　"E-commerce is a light company, but more and more heavy," This is the electricity business practitioners quite helpless fact. Risk three: Management team volatility in the specific enterprise management level, F Group CEO Rynning that the most important is the corporate team and corporate culture, layoffs, fakes, digging feet and other vicious events are due to the blind expansion of corporate group buying, the result of quick success. Zhu Yuhu The embarrassment of e-commerce: digging feet and other malicious competition, affecting the normal operation of enterprises, but the whole e-commerce industry is facing a lack of talent situation.　　Some experts predict that over the next ten years, the talent gap of 2 million people. Industry insiders told reporters that this year, the high level of the network of electric dealers, the "digging to rival executives" as the main means of public relations attacks are also number. Group buying industry ranked, often outA site executive leads an entire regional team out of the event. Commercial newspaper reporter Zhang Yiwang/wen fan/photo