Quick taxi: How long can you burn the money?

Has fully developed the user's Hangzhou can not find a profit model, the development to Beijing and Shanghai will be able to? Yesterday, received 10086 of SMS, prompted my mobile phone recharge 10 yuan. I'm wondering what's going on, and swiping a tweet is jumping out of a message. A look, it is my first time the day before yesterday with a quick taxi after a little Bo, quick taxi gave me 10 dollars of red envelopes. Quick taxi to the passengers to burn the money with software and people send red envelopes? Is there such a good thing? So quick to take a taxi with this way of burning money to develop and stick to the user, can burn how long? Curious, I counted the number of Quick Taxi day micro Bo send red envelopes of the number of @, from April 8 18:00 to April 9 18:00 A total of 200 people use a quick taxi and drying a single, quick taxi day sent out 2000 yuan. Then the location of the @ Micro-blog read again, the user is basically Hangzhou and Shanghai two cities. Then can be roughly calculated: 1, quick taxi now opened in Shanghai and Hangzhou, two cities, 2, the current daily use of fast taxi number of people between 200 to 500 (assuming 40%-100% users will then send a microblog). In addition, in order to facilitate the transaction, to ensure that the needs of each passenger as far as possible to be responsive to the needs of passengers for more than 10 minutes without the driver response, the quick taxi will himself to the driver to increase the price of 2 yuan, 5 yuan, 10 yuan, to facilitate the deal. The cost of fare increase is borne by a quick taxi. Of course, from the situation I used to open, the real experience of a quick taxi is good. The day I use a quick taxi is in Hangzhou Yuhang suburbs, 18:00 rush hour, taxi to Hangzhou railway station. The > Open software automatically crawls the current location and then enters the destination. The system soon shows that there are 22 taxis around you. > About 3 minutes, jump out of a driver information, showing the driver's name, license number. > Just wanted to call through the voice function of the software, the driver called. Quickly confirm the location of both sides. >10 minutes later, the bus arrived. Quick taxi on the driver's body. The current quick taxi software installation is in the fast team in the taxi driver infested place, airport and other places installed, installation will be accompanied by car chargers and other small gifts, assuming that each driver's acquisition cost is 20 Yuan bar. In addition, in order to encourage drivers to use, the monthly open software for more than 5 days of the driver reward 10 yuan. The driver who took me this year 39 years old, no use of computers, through the use of mobile phone Alipay, Taobao, two mobile phones, a millet an iphone. The car has 4G wireless internet access, 60 yuan monthly, basically use off 1G every month, so passengers can use for free. According to the current situation of the driver, the quick taxi basically helps the driver to increase 10 single guests per month, reducing the empty rate in the suburbs. Because the quick taxi software on the passenger's departure and destination situation, the driver can actively choose whether to take orders. At the same time, the use of software will also record the credibility of each passenger and driver, so the driver, passengers to fulfill the order of the situation is not bad, there are few skipping phenomenon. Drivers generallyJust in the suburbs by a quick taxi to find nearby guests, if it is in the urban area, because the more congested, and the guests are many, generally will not use the quick to find customers. At present, the driver does not reject the use of quick taxi. Quick Taxi Direct competitors: micro-letter Team drivers use micro-letter team mainly used for airport customers booking, the use of micro-letter convoy, the daily can basically have 1-2 single airport, each single amount of more than 50 yuan, the driver's monthly income can be increased by about 20%. There are now 6 micro-letters teams in Hangzhou, each with more than 100 cars. The micro-trust fleet uses roughly the same process. (1) Push--the drivers in the team contact customers at the airport by distributing business cards, and advised to provide booking services, (2) orders-passengers before boarding the aircraft through text messages, telephones, micro-letters and other means to inform the driver of the flight number, destination, (3) Transfer orders--the driver will either pick up the machine, or transfer to the micro-letter team, By 6 part-time Dispatcher (also the driver) is responsible for the dispatch, absolutely guaranteed that someone must pick up the machine; for the driver who has failed to pick up the machine, he will be given a 1-week exit from the micro-trust team and the penalty for the criticism. (4) Waiting--the driver's mobile phone is equipped with the flight Butler Software, understand the flight information in real time without confirming the arrival time with the passengers; The driver's car waits outside the airport; (5) pick-up-passengers arrive, inform the airport staff to wait for the driver's license plate, the airport to answer the taxi to enter the airport, carrying the corresponding passengers. There is no additional cost involved throughout the process. I asked about the micro-letter if the charge for such a problem, the driver is very simple answer: "If the micro-letter charges on the use of QQ,QQ and other charges, there is always no charge." "From the driver's business card, it also provides micro-letter, QQ, Weibo, mobile phone, but no quick taxi software." Quick taxi: How long can you burn the money? From the current fast taxi provided data, its 30,000 taxi drivers in Hangzhou installed capacity has reached 70%, the promotion is very successful. But now not only does not have any income on it, in order to encourage drivers and passengers to continue to use, but also to burn money every month to maintain. In addition, taxis are a typical localized service, with limited scale effects replicated to other cities. In the already fully developed users of Hangzhou city can not find a profit model, the development of Shanghai, Beijing, Shenzhen and so can find a profit model? I have to make a question mark here. According to Fast Taxi co-founder Zhao Dong 2013-3-29 published in the tiger Sniff article "Taxi Application Entrepreneur Readme: How we start from 0 to launch a O2O product" of the data: "The number of passengers has been close to 200,000, the number of drivers more than 20,000, daily turnover of nearly 7,000 orders." "At present, the maintenance cost of each driver is 10 yuan/month, 20,000 drivers maintenance cost is 200,000/month; the cost of red envelopes for passengers is 2000 yuan/day, 60,000/month." In order to maintain the current size of Hangzhou and Shanghai, the monthly fixed expenditure needs 260,000/month, 3.12 million/year. The above is only the current customer maintenance costs, does not include the continued development of new markets, peopleForce costs, advertising costs. According to this calculation, if you want to expand to 20 cities, the driver reached 400,000 people, the maintenance costs required is 20 times times the equivalent of 5.2 million/month, 60 million/year. The media had previously reported that a quick taxi had been financed within tens of millions of yuan. So, quick taxi: How long can you burn the money? Or, how much of this would be a large capital investment to prop up the expansion of 10 or 20 cities? And if you do not speed up the burning of money and expansion, quick to take a taxi or shake, tick or tick, every entrepreneurial team in the fear of other similar competing goods will ride. Is this scenario like a two or three-year-old group buying and electricity dealer?