Quick taxi to seize the Beijing market high subsidy activities invested billion yuan

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Recently, fast taxi high subsidy activities have been large-scale landing in Beijing's major building ads. Reporter from the fast Taxi company learned that the last one months of activity, Beijing for the first time using a quick taxi new users will get 30 yuan in the return of the bill, is expected to spend more than 100 million yuan total investment. This is also the company following the beginning of last year "Northern Expedition" and the joint Alipay promotion after the new round of enclosure movement.

Quick Taxi COO Zhao Dong to reporters that the "taxi to send 30 yuan" activities mainly for the use of not too fast taxi new users, the aim is to further consolidate the Beijing market. In addition to the activities themselves, Beijing's users see ads, as long as the photo and share to the microblog can be 10 yuan fee reward.

Taxi difficulty is a central reflection of urban traffic disease, with the popularity of smartphones and the development of new technologies such as mobile Internet, using smartphones to realize the service of car hire is gradually changing people's way of travel, especially in the traffic problems more serious north and wide cities. And Beijing as the largest taxi market, is a taxi software battleground.

Taxi software has always been used to nurture the market by subsidizing drivers and passengers. However, for the taxi industry not yet profitable, large-scale marketing can not be separated from the investor's financial support. Last November, when the rapid acquisition of the Hornet, Alibaba, as the investor side announced that will be with other investors to invest nearly billion dollars to support the rapid development of a taxi. The investment side represents Ali Capital building army to even quick taxi and Taobao analogy, and admits Alibaba has enough patience.

At present, established in May 2012, the rapid taxi has covered 40 cities nationwide, users more than 20 million. Analysys International released the "2013 third quarter taxi app market Monitoring report" shows that quick taxi accounted for the entire mobile phone taxi market share of 41.8%, ranked first in the industry.

Industry insiders believe that a quick taxi has been completed in the domestic dozens of cities, and in Shanghai, Guangzhou and Hangzhou, and other first-tier cities occupy an advantage, if you can win the largest market in Beijing, will further consolidate the fast taxi industry status.

In addition, as the policy of the gradual clarity, the major cities and departments have gradually clear the taxi software into the CAB unified platform, for the standardization of Taxi software provides practical operational feasibility, in the rapid expansion of taxi users at the same time standardize the industry's benign development.