Quiet electricity business field price war "51" resurrection

has been selling smoke diffuse electric business field, in the past double 11 and double 12 O'Clock hot war has faded away, the long quiet electric business field price warfare finally accompanied by the "51" (more than a week of time) the advent of the opportunity to display.

Beijing East wants to borrow "51" big dozen service War

In order to meet the arrival of 51, Beijing East as early as April 15 announced that it will join the traditional household appliances retail enterprises "51" promotion war, will invest 500 million yuan promotional resources in April 21-May 11, the opening of the year's strongest promotional efforts of the "51 promotion." Jingdong Home Appliances also announced the launch of "30 days no reason to return goods" and "shopping page Big Upgrade" two initiatives, for users to build a one-stop network purchase of integrated services. It can be seen that the Jingdong not only in the price of the preparation, at the same time in the after-sales service This is also the highest standard, with the previous "7 days without reason to return, 15 days to Exchange" and so have improved a lot. It can be seen that Jing Dong this time for the "51" of the promotion of the war made hands ready.

Gome borrows "51" market share in advance

4.18 Days is gome online anniversary celebrations, according to media reports, recently Haier, Samsung two major brands (occasion brand promotion) in the country's largest home appliance retail chain Gome launched a battle for the channel, April 18 20th, the two sides in the Gome National stores set PK special, unprecedented investment. Because of the Haier and Samsung two big household appliances retail chain Enterprise Competition PK, Gome Big channel is sought after, Gome online borrow shop ahead of the "51" market share.

51 has not come, the electrical business has already done a good job layout, you can see, will usher in a price and after-sales service war. The electric business platform and the traditional household electrical appliance enterprise jointly will be staged is a omni-directional scramble. Although Jing Dong played "30 days no reason to return the goods" slogan, whether to the United States or even suning such traditional enterprises such as the past? This is naturally still unknown, had to wait quietly.

This year's participation in the promotion of the Beijing East and the past different

Why is this year's participation in the promotion of the Beijing East and the past different? We should all remember that Tencent shares the Beijing east. Although it seems that the Beijing-East participation in the war did not have too much influence, but it is wrong to think that in the entrance, the Beijing-east to get Tencent Q and micro-letter two entrance, based on Q and micro-letter larger user groups, Jingdong users will also be promoted. Plus Jingdong in logistics has been doing a good job, this time after the soft war after the "30 days no reason to return goods", the previous high standard of after-sales service for the Beijing-East in the promotion of the war has increased the chips.

Written at the end:

"51" promotion war, will only be reflected in the electrical appliances field, I believe that other areas will also have a fierce promotional activities. As for the results will be, this need to wait 51 after the reference to the data of the major platforms to get results. Look at this posture, the promotional battle, is bound to be a fierce scramble.