"Pseudo fans" how to become "real fans"?

Once in a year, the January World Cup once again set off several wars: official sponsors, rights to video rights, e-commerce marketing, gambling carnival ... ... more outside, more like a commercial show. The economic benefits of the World Cup have attracted more and more businesses and brands to "admit". They either want World War I to fame or they want to catch the windshield of a cup like the sponsors, or just to be as spectators Simply addiction.

Once in a year, the January World Cup once again set off several wars: official sponsors, rights to video rights, e-commerce marketing, gambling carnival ... ... more outside, more like a commercial show. The economic benefits of the World Cup have attracted more and more businesses and brands to "admit". They either want World War I to fame or they want to catch the windshield of a cup like the sponsors, or just to be as spectators Simply addiction.

Fans really look at the game, the pseudo-fans see the stars, then business bigwigs who chase the ball, still chasing what?

Who is rubbing business opportunities

Zhang Chaoyang: "pseudo-fans" to become "real fans"

"Pseudo fans" Charles Zhang since the comeback in 2013, they will be a mind rushed in Sohu video above. He said he had little to watch between the Internet and entertainment, "but I'm a real fan after this World Cup."

Like other portals, Sohu paid a lot of thought and gold on this World Cup: CCTV V-5 and Xinhua News Agency World Cup in front all correspondents stationed in Sohu News client; In addition to 64 games and highlights highlights of the World Cup, Sohu The video "World Cup Special Report" will be broadcast live for two hours at 8 am every morning. Sohu Sports formed a team of 14 Brazilian reporters and a total of more than 40 resident correspondents from 32 participating countries to form a World Cup coverage of foreign aid groups.

This year's World Cup broadcast right by CCTV firmly caught in the hands of Sohu find another way out. Although still not really fans, but Zhang Chaoyang's tactics just like saying that rub rub the World Cup, do your own content to go.

Miao Liansheng: LOVE number of ads LO GO

"My favorite at the World Cup is, of course, the advertisement of Yingli." Miao Liansheng, chairman of Yingli Group, does not deny that. "I definitely will not invest in a football club like Jack Ma, football is just our tool."

Football is indeed the best marketing Miao Liansheng. Yingli is the first Chinese company to sponsor the World Cup and the sole Chinese sponsor of Brazil's World Cup. Yingli has sponsored two World Cups, the last sponsored World Cup in South Africa spent about 500 million yuan, a huge investment in brand awareness and global sales have grown rapidly. It is estimated that the previous World Cup Yingli online browsing reached 160 million to 180 million people this year should be more than 1 billion passengers. Obviously for Miao Liansheng, let the world see Yingli ads, is the greatest significance of the World Cup.

Zhang Jindong: run fans through the World Cup

Suning opened the marketing revolution in 2009, the last two years of e-commerce marketing in full swing, Suning naturally will not let this year's World Cup. Not long ago Suning cloud business annual shareholders meeting in 2013, Suning cloud Group Co., Ltd. Chairman Zhang Jindong said that through the open platform, the World Cup to further expand the sports outdoors and other categories to accelerate the socialization of Suning resources value sharing. This is quickly put into practice.

In addition to competing with other businesses like Quiz mode to attract users, Suning also began trying to run fans through the World Cup. June 11, they announced the launch of sports outdoor channel, also announced cooperation with Barcelona. In addition, Suning will be organized in the second half of this year and Barcelona, ​​China's campus football selection activities, the selection of outstanding youth flew to the Nou Camp to learn and exchange. Behind a series of actions, Zhang Jindong fancy is not football, but the huge spending power of fans.

Who is in "觊 觎" sports industry

Ma Yun: spare more than 1,200 million smashed

Reading time, the founder of Alibaba Group, Ma basically do not watch football, develop interest in football is completely out of "the World Cup is very lively." Ma always insisted that he is not a real fan, or that is not a professional fan. "Football is just one of my leisure, is to turn on the TV to take a break and see the World Cup is being played, then aim at the two."

After the war broke out in the World Cup, Jack Ma in the "travel" message: these days learning pseudo-fans, did not watch a ball, did not figure out who and who the game, but every morning first team which team won last night won What is the score? Football This is a bit mean, love a team for no reason, hate a team is no principle.

It is such a "pseudo-fans", shortly before the start of the World Cup, abandoned Green City and Hengda, and eventually realized his idea of ​​football has always been. In early June, Alibaba injected 1.2 billion yuan as a strategic investor of Evergrande Club. Ma won a 50% stake in Evergrande Club and the team was renamed "Evergrande Taobao Team."

Wang Jianlin: football is true love

Dalian Wanda Group Chairman Wang Jianlin football is "true love", 20 years ago, Wanda and football became attached. In July 2011, Wang Jianlin, who suffered a loss, returned to football. Wanda announced that it will spend at least 500 million yuan in three years to fully support the revitalization of Chinese football. On the eve of New Year's Eve in 2014, Wang Jianlin announced that it will once again contribute 500 million yuan and the Chinese Football Association to renew the 3-year contract. At the same time, 30 small players will be selected to train in Spain each year to lay a solid foundation for the future development of Chinese football.

Zhao Benshan: hardcore fans high-profile fade

Zhao Benshan can be described as "hardcore fans", but also a member of the star football team. June 8, 2005, time-tested in the cultural industry, Zhao Benshan announced the entry into the sports industry, the club membership in Liaoning Zhongyu, became the chairman of Liaozu. He envisaged cooperation with Liaozu to set up the first soccer university in the country at this base of film and television in Basement. They also planned to cooperate with a television station, buy television channels and so on. But less than six months, Zhao Benshan announced a fade high profile. Before leaving, he said something intriguing "football is too muddy, I can not afford to go."